C2B give the 'Made in China' to bring upgrade? Underin foreign factories pulled out of China's big trend in China's economic development is generally considered to enter the low period of time, the Chinese e-commerce need to be re-understood meaning. How do e-commerce and the Internet can be liberating and reverse traction manufacturing, to form a new competitive? In the global top ten network operators jury selection, Ma said the development of e-commerce a good release of the Chinese-made 'surplus value', but he felt that e-commerce should not be merely B2C, should not just be retail improvement, it should turn to upgrade the manufacturing industry generates traction, he even proposed to achieve large-scale e-commerce C2B form through individualized manufacturing is very important to the future direction. Ma how to understand this point of view? And C2B how? The biggest problem Li Li C2B model is difficult to scale, behind the flexible manufacturing, the subtext of small quantities of many varieties, to do large-scale, standardization and process small quantities of many varieties of the production line. This is no small challenge for large-scale manufacturing, information technology is weak, low management level is made in China. Taobao I see more and more attempts C2B, and a few years ago a different part of the small and medium enterprises in China have begun to accept e-commerce, to accept a pre-made. For example, on the Amoy treasure shoes industry is a very typical C2B industry, in 2008 against the sale of a business, a sales of $ 20 million. Although 20 million is not a lot of data, but this is a classic C2B business model, and simply put, it is the European and American popular big line quickly mold the new season shoes in China, live action film renderings, on Taobao on sale, more than a predetermined amount of shoes to go to the factory production line open. This enterprise was done very beautiful, but also the Guangdong area of manufacturing small volume, variety, quality requirements and famous. But then, because the supply chain is difficult to keep it off the store, re-polish the internal strength, to do their own factories, came back this year. From last year to this year, I see a lot of network brand shoes, are taking pre-sale mode. Recently encountered a founder of the brand, he Kids Nike Trainers said that in recent years the factory shoes SMEs are Internet education again, gradually do small quantities of many varieties of commodities. But for the complex process of goods, still dare not touch. Those with a strong style, complex commodity supply chain, go C2B is the best of the lowest cost, most efficient path (to maximize meet consumer, the rational management of inventory). Of course, the more desirable of the background can be like Toyota's manufacturing JIT (Just In Time) as a flexible, standardized and streamlined. Zara had this idea, but do not. FMCG manufacturing companies, is difficult to have big money and awareness to go into the information, process, management. China manufactured from such demands a lot worse. Younger in 2007 I went to see a production line, they can do it in a group for a number of days on the production of goods, but has not done Younger flexible manufacturing, which is determined by genes of large enterprises, it is difficult to quickly change ( I do not know what happens now, several years ago they did not go to a shop). Tend to have a flexible manufacturing capacity of large enterprises, the front end of the collection in the consumer demand is weak, such as Nokia's industrial park, almost able to do the same with automotive OEMs Kids Nike Trainers and efficient reaction, spare parts all concentrated in a park, the order can come rapid assembly. But then, Nokia and farther away from consumers. Consumers from recent start-up companies in the flexible manufacturing, supply chain, but it takes great effort. Such as millet from consumers close, but millet to be solved is a powerful manufacturing capacity. China's manufacturing plants were divided into two types, one is a good factory, one is poor factory, no middle ground. Good plants, such as Foxconn, is a big company like Apple for the service, did not work ignores small companies and start-ups; poor plant to make up too many things, so in this wave of the Internet's baptism, in fact, to C's There are many solutions, but from the consumer side to reverse many lessons need to make the manufacturing side, Chinese manufacturing to upgrade, the impact of the Internet is an opportunity, but for C2B business, the most realistic way is you to Nike Air Presto cultivate an poor factory, or to build a good factory, be patient, it becomes part of the integration of your business. At this Nike Shoes point, N and more companies are standing on the same starting line. LaoBai theory is no problem, mass customization is not a new concept. Americans in the 1970s on the proposed Specific wiki 'mass customization' or 'mass customization'. Universal application of Internet technology, the demand side and the supply chain production side, mass customization can provide good support. Think about the long tail theory and Chinese manufacturing transformation requirements, it is undoubtedly the mass customization trend and the future. But the road is how to go, come what extent, in accordance with standard industry currently defined: two-to-order sales, assemble-to-order-to-order, make-to-order custom levels these layers, at the same level, who better achieve economies of scale, who will be successful. Lin first saw C2B concept is the article from a friend, the next step is the Chief of Staff Zeng Ming Ali made a speech in C2B is the future of e-commerce, then my view is that C2C to B2C e-commerce need to re to the gradual development of C2B. Especially the United States is a typical C2C ebay company, he was later defeated B2C company Amazon and ebay the company's successful transition is both the C2C and B2C two modes. B2C companies to a certain extent is Nike King the supply chain companies, and Taobao is the electricity supplier service provider, on behalf of the electricity supply chain's core competitiveness. Therefore, it is difficult to imagine E-commerce across the supply chain stage, to advance into the C2B. Now, however, that their judgment has a new amendment. C2B economic nature is the user, the user through some form of aggregation, starting inversely affect suppliers, which is more thorough consumer-driven stage. Proponent of the theory of core competence Prahalad has a book - 'Consumer dynasty - with customers to create value.' This book can serve as a footnote in C2B. However, Prahalad did not answer a question, the user exactly how to organize themselves. Prahalad Wikipedia and crowdsourcing models lack of understanding. The crowdsourcing model has not fully and completely resolved the issue of user organizations. It has also become a reality C2B a big challenge. In addition, in the value chain, C2B only part of links, and other value chains have a convergence problem. Now my main concern is the interface between B2C companies and other value chain, there is no in-depth consideration of what C2B interface. Because the development of B2C now experiencing great difficulties. C2B part of the interface is cloud computing, consumer data should be disclosed to C2B, but why would public? Data has become one of the most important resources of enterprises. twitter recently described back in the open development model is by no means a smooth road open. C2B business models and formats are also facing problems. Coupled with the front of that user interface issues of organization and C2B, C2B faces many problems. And B2C and traditional economy can better convergence, C2B is a completely innovative model. I believe the problem is to fix the B2C and then is C2B. In other words, C2B is now the main problem Taobao, Taobao now flies moisture than many independent electricity supplier, single-quarter revenue more than 1 billion US dollars. Independent electricity suppliers are facing the line includes a variety of formats, including super pressure on the whole is in a weak Air Jordan 13 Retro position, the impact on the manufacturing sector is still very small. On the mass customization manufacturing talked about for many years, Toyota considered excellent flexible production companies. But the integration of flexible production Kids Nike Trainers and e-commerce is not seem so simple. Such as automotive e-commerce first price system may destroy the line, which would be difficult for car manufacturers to accept. The direction is toward personalized e-commerce business, C2B is a model of personalized commerce. The question is, how to be more economical personalized business, we know it means the development of each mold cost. In front of the forwarded links mentioned seven princess, wheat bags and other companies, but their success if the company can not develop into a more powerful brand, C2B become mainstream is still a myth. Finally, I tend to the future of e-commerce is C2C, B2C and C2B three fused form, rather than the three various separate forms. Since each model there are insufficient, it is better integration of complementary to win together. (Via know almost)