360 cooperate with Google China mean?two days ago, that someone found on the search results page 360, there has been Google's keyword advertising. But these ads when they mysteriously disappeared later. This means that the 360 search and Google could further cooperation in the advertising system support aspects. For this possibility, 360 and Google China official did not give us a clear answer, whether cooperation has already begun, of course, there is no way of knowing the details of how. However, according to our understanding of the Google advertising policies, the scope of cooperation should be defined within the Adwords service of two or Adsence. Adwords cooperation which is much greater possibilities. Why? Understand search engine realizable way people know, Adwords and Adsence are two advertising services Fashion Nike Force 1 Mens Black Green Gray Shoes provided by Google, with the difference that, Adwords is Google platform by making companies take the initiative and put keyword advertising, when people search for these keywords, you can You see highly relevant ads on search results pages. Adsence it is an extension, extension Adwords service, which will apply for Adwords advertising to the service's website Adsence up, that is to say, Adsence as Google's 'Web Alliance' (though not Google own word) to provide advertising source, After the latter show Adwords ads, Cheap Nike Air Force 1 High Unisex Blue White Shoes you can get into revenue from Google. If the 360 and Google China on Adsence agreement, which means that it's just a simple party web sites (of course, a huge traffic), Google will be based on the content of 360 search results page, the automatic delivery Adwords ads to show up. 360 Search here only the equivalent of a traffic entrance. This is clearly not consistent with Zhou's character, nor consistent with the strategic plan 360 searches. And if the two sides reached a cooperation on Adwords, it is completely different. This means that at least 360 will receive treatment GoogleAdwords Certified Partners. Google official data show, Adwords partners can offer Google's advertising services to new users for a fee, and can show the identity of its partners on the site. That is, the Special Nike Air Force 1 Unisex White Red Shoes right to develop 360 new advertisers, and to provide them with Google's technology advertising services, its reputation has been Google endorsement. 360 will be the most heavyweight agent of Google China - and the agents themselves have mastered this search technology. Look further step, under the ad-supported Google mature technology, 360 can accelerate your search advertising business networking because customers will obviously find their Nike Air Max 90 HYP PRM ads served to the rate of return and the conversion rate is very good; the short term, which for Google China is also good, because after going through withdraw storm, which is their major breakthrough in the advertising market --Adwords system determines, Google access to the user's advertising costs, 360 to obtain the user's service charges, both sides what they want. But in the long run, if Google returned to China, and that it in addition to the face of Baidu, should also face their own support up 360 searches. This has been a precedent, Tencent Soso at an early stage using its own search 2015 Latest Nike Shoes path + Google advertising system, and later launched its own advertising system. This will bring income 360 Searching what changes? Google China's former president, Innovation Works CEO Kai-fu Lee had just done in the back doing calculations almost shares the air. Let's quote about his original calculation: 'According to JP Morgan report, Tencent Soso last full year of cooperation with GoogleAdWords (year 2008 Q4- 2009 年 Q3), the Soso gain a $ 13.6 million in revenue, That year, Soso market share of about 2.45%. From 2009 to 2011, China's Internet search volume grew by about 41%. We assume that, from 2011 to 2013 and then search volume growth of 25% annual growth rate of 4 76%; then (in 2013), if Qihoo search Nike Air Max 90 Current share is 10%, while Chinese search market as a whole has become more than 76% of the 2009, this time Qihoo If the GoogleAdWords, will be able to gain $ 98 million revenue ($ 13.6M × (10% / 2.45%) × 176%). 'Of course, even 360 reached an agreement Air Jordan 9 with Google, whether they will follow when Soso share ratio even cooperation, also still unknown, and therefore This calculation now seems only a magnitude box fix the amount of cooperation. But for the 360 is not short of money in the short term is not a priority to earn income by searching by this cooperation as soon as possible to establish stable channels, fired 360 search advertisers visibility, is more realistic benefits. After all, there is technology, there are advertising platform, it means its feet in the search market. So far, 360 cooperation in this matter with Google, we said there was only speculation. The truth? Who knows. But one thing is certain: the search market in 2013 will not be calm. (Yang Miao)