comScore: 5 points for each marketer should know the mobile business informationAlthough in the past five years, users of smart phones and tablet PCs surge admittedly, but until recently, any remarks and menacing wave of mobile commerce-related multi overstated. As we usually foreseen for emerging technologies, awareness irrational exuberance generated from consumer behavior realistic projections. Last year, however it seemed to be a turning point, many consumers now have to expand the use of mobile devices to a higher level - including digital commerce transactions. E-commerce is now earns $ 10 in there every $ 1 from the mobile business, and ultimately retailers and marketers began to pay close attention to the transfer of this platform, in order to develop strategies to meet the changing needs of their customers. The development of appropriate strategies must first correctly grasp the current situation of view, to understand how today's consumers through their mobile devices for shopping and buying. The following is every marketer should be aware of the current mobile commerce 5:00 Information: 1 per three digital retail website visitors in there a month only access through mobile internet retail is not just all digital media platforms today the most one with a penetration of activity, but compared to a desktop computer (78%), in June it in the smartphone (90%) and tablets (91%) among the more penetration. Because it is very important in a mobile platform, retailers see the growing digital visitors from smartphones and tablet PCs, this would not be surprised. However, retailers may surprise, for many consumers, the mobile platform is the only channel for contacting their usual month retail brands. A recent comScore analysis revealed that the average monthly visitors 50 retailers have only an average of 35% of people accessed from mobile platforms. This means that not optimize their mobile browsing experience (minimum) or the introduction of mobile application retailers is to effectively deny them a third of the potential customer. 2. Move the application-driven, connect your smartphone and online retail, and mobile browsing win in the Tablet PC group effectively optimize the mobile experience not only need to know Nike Air Max 2011 which platform, and the platform of their preferred access method consumer preferences. The results showed that retail consumer smart phones and Tablet PC application software and mobile browsing dependence is very different. Applications dominated the smartphone overwhelming majority (78% of total time) visit retail sites, and mobile web browsing is actually tablet users prefer retail shop access point (56% of the total time-consuming). Not every retailer has the time and resources to fully optimize the mobile experience for each platform. Recognizing how consumers through their mobile phones and tablet computers to access retail shop, to help brand companies to better prioritize the work. 3. Compared to tablet PCs, smart phones share in mobile commerce sales higher share, but the unit between the first half of 2013 turnover of less smartphone transactions amounted to $ 6.7 billion, that is $ 10.6 billion in mobile commerce consumption accounting for 63%. It is generally thought that the Tablet PC is a mobile purchase more powerful driving Cheap Nike Air Force 1 High Unisex Blue White Shoes force, the results seem to challenge the secular knowledge until taking into smartphone users (June 1 million 42 million American users) far exceeds the Air Jordan 17 tablet users (June Nike Air Max 90 HYP PRM 69 million American users). Unit users, tablet users consume an average of 20% (per tablet users consume $ 57 compare each of smartphone users spend $ 47). If we get more revenue for the retailer to be optimized, then the smarter choice is to concentrate its development and enhance the smartphone user experience. But if they want to look to the future, they would be wise to not ignore optimized tablet experience. In view of the tablet PC users is growing so rapidly, and higher consumption per user, perhaps not long before we can see the tablet in the total e-commerce sales of more than smart phones. The different platforms so different retail categories Rank retailers and marketers should avoid that: in how consumers experience a class of products, all mobile access points are the same. Because smart phones and tablet PCs have very different characteristics, sometimes produce significant behavior differences. comScore for several online retail sub-category of a new analysis seeks to understand the relative activity on the desktop, potential customers how to navigate 2015 Latest Nike Shoes in the smartphone and tablet these categories. The results show some categories such as movies and books on both mobile platforms are far more than the average index, while others such as comparison shopping is much lower than average. Mobile browsing index = retail mobile platform coverage / retail desktop coverage x100, an index of 100 represents the average level, however, a number of other categories show different their associated usage on different mobile platforms. Especially in clothing and home decoration are far more than the average index in the Tablet PC browsing, while at the same time they are also lower than the average index in the smart phone. Browse these categories seem closer to virtual shopping, gives a visual attract more suitable for larger screen tablet. So marketers should pay attention to: One size does not apply to the mobile world. 5. Comparison of traditional e-commerce, mobile commerce seasonal variations in consumption and greater consumer mobile commerce is still in its early stages, the low participation during certain related activities tend to lag behind, and during the high-involvement will be more obvious changes . Especially in the past two years, shows a mobile commerce purchases in the holiday season (4th quarter) jumped, then the next two quarters of decline, the lowest point of the year appear in the second quarter. Therefore, retailers and Special Nike Lunar Force 1 Fuse NRG Unisex Black Gray Shoes marketers can not deceived, fell slightly due to mobile commerce spending in the last quarter but stalled. Since the third quarter spending will begin to return rose to $ 6 billion, while the 4th quarter spending will exceed 50% of the total of the above and more. 2013 holiday season will be seen whether the success of mobile commerce winner in negative 2013 holiday season coming soon, it probably is time to form a mobile business line. Senior marketing people will focus on the accumulation of capital in this new sales channels, and will know, as much as $ 10 billion in mobile sales in handy during the fourth quarter. Consumers not only have smart phones and tablet PCs, and comes in handy when they use the transaction. Mobile commerce retailers have a deeper understanding, it is possible the year's most important consumer of the most efficient configuration of their assets and marketing resources. Perhaps this is the difference between the holiday seasons winners and losers lies. Popular Nike Air Force 1 Mens Blue Green Shoes Via: 199it translated from comScore