A Basic Introduction to Blogging Web logging first appeared on the net in the
mid-1990s. The term web log was initially coined refer to a servers log file and
then expanded to include the meaning of online personal journaling. Later on, to
avoid confusion, the word blog was adopted to refer to personal journaling
huanghaiyan107. Today a blog is defined as an online publication where an author
puts his or her personal thoughts and opinions from the most intimate to
corporate ideas, concerns or events, in chronological order on the net.
Although, there are as many kinds of blogs on line as there are people, most of
these will roughly fall into these kind of bloggers: Personal Bloggers (the
original use of blogging), then there are the organizational and business
Bloggers. Organizational blogs are meant to facilitate communications between
its internal and external audiences. It may also provide information for the
external publics use
Etoile by Isabel
Marant
. Business blogs promote products or services for profit. They also
increase awareness about the company, as well as establish itself as an
authority with customers, vendors, through publications that demonstrate their
expertise in the market.What are the kinds of contents that readers can find in
a blog thats for distribution
Isabel Marant
Sneakers
? The authors ideas, opinions, expertise in his/her field of work,
resumes, and home recipes, pictures, streaming audio or video clips, e-books,
poetry, works, products, services and consultations. Why have blogs become very
popular compared to websites or email? Most websites are infrequently updated,
while blogs have instant publishing tools which permit the author to regularly
update & introduce new content. Although both have great content, websites
are usually impersonal in informing their audience. While blogs allow the
readers to leave their comments and feedback, to hold two-conversations with the
author, who usually does the publishing and can immediately respond to his/her
readers. The blogs abilities to reach and immediately react to an expanding mass
of audience have made businesses and marketers use these as a strategic
marketing tool. Additionally blogs are very efficient, cheap to use and can
quickly distribute information.However, before you decide to jump on the
blogging bandwagon, take time to find out what are your objectives for creating
your own blog. Is it a personal, organizational or business blog? This will help
you decide on what your blog will contain, where youd place it and what
publishing tools youll be using.Copyright 2005 Mal Keenan
