Read or Download Influence: The Psychology of Pe

Read online or Download Influence: The Psychology of Persuasion (Full PDF ebook with essay, research paper)
by Robert B. Cialdini PhD

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Product Details

ISBN-13:

9780061241895

Publisher:

Collins Business Essentials Series

Pages:

336

Sales rank:

14,177

Product dimensions:

5.31(w) x 8.00(h) x 0.75(d)

Overview

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Editorial Reviews

Journal of Mariketing Research

For markters, this book is among the most important books written in the last ten years.

Related Subjects

• ">Sales
• ">Success, Motivation & Self-Esteem
  
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