Introduction
X (formerly Twitter) is a place where small changes can make a big difference. In 2025, many users and creators feel that small, everyday improvements are more effective than big strategies. Industry data shows that the average engagement rate on X is around 1.7% ( hootsuite.com ), so even small improvements can make a difference in how your posts are viewed.
What's happening on Twitter in 2025
On Reddit, X, and creator forums, it's said that accounts that are active and have a natural atmosphere tend to attract more engagement. Many people also say that it's more important to have "a lot of people who are genuinely interested" than the number of followers. According to social media experts, users now want sincerity and authenticity over numbers ( sproutsocial.com ). In line with these changes, small maintenance practices and habits are becoming more important than ever.
1. Organize your profile
If you regularly update your profile, it will be easier for first-time visitors to understand what kind of account it is. Even a small change to your profile description or icon can make a difference in your impression, making it easier for people to follow you. A profile that gives the impression of being active will be more trustworthy than one that appears to have been left unused for a long time.
2. Create a consistent posting cadence
It's better to post consistently than to post in bursts or take long breaks. Whether that's a few times a day or once every few days, a steady posting cadence signals to followers and the algorithm that your account is active.
3. Make your content easy to read
Because timelines move quickly, posts that are simple and easy to read often get a better response. Short sentences, easy-to-understand structure, and one idea per post. I often hear people say that simply being mindful of these three things has increased engagement.
4. Clean up low-quality or suspicious followers
Having a lot of unresponsive followers or unnatural accounts can lower your engagement rate because your posts are reaching people who aren't interested. If you want to safely clean up your followers, this guide will help:
https://automatio.ai/blog/remove-twitter-followers/
The more quality followers you have, the more likely your posts will be reached, and the healthier your account will be overall.
5. Join conversations that interest you
By commenting on other people's posts and participating in conversations, you'll naturally increase your chances of being seen by new people. Thoughtful comments are more likely to spread on timelines, helping people to get their eyes on you.
6. Use images and visuals where appropriate
Adding images or screenshots can help your posts stand out in the timeline. It doesn't have to be a complicated design; just adding visuals that match your content will grab your reader's attention.
7. Review your entire account every once in a while
Even if it's just once a week, try to check which posts are getting a good response and which followers you're gaining. By making small adjustments over time, you can get your account on track.
summary
Growth on Twitter comes from careful, incremental steps rather than big techniques. By improving your profile and continuing to make small improvements, your account will become more attractive and people will naturally gather around it. If you continue to do even a little at a time, you will definitely see changes.