Content marketing, we in the end to stock content or traffic content?your content come from? want to go? In the absence of the Internet era, unless you can the whole of masterpieces, or generally the content is fleeting. Once you have the internet, you put a fart decade ago can be preserved, maybe you can also breathe new value. Whenever mentioned content marketing, the content of the word is always a sense of distance of a thousand miles away, I do not know what does it mean in the end this content. If you do not want to go into the content of which in the Nike Air Max Mens end what the article, from another point of view to understand the content. How long we sent out the content plus a timeline, then we can determine the content lifecycle. Today, the two concepts is to analyze the life-related content: the stock content and traffic content. What is a stock content? Stock content that is not easy to date, can be repeated use of the content. Such content generally have a long life cycle, with the passage of time does not significantly detract from its value. For example, a Wikipedia concept, an academic article, a brand story, a blue book or e-book, a tutorial, and so on. The content can be placed there long, long time, and some even like the same old cellar, the longer taste. Classic, but when is a major feature of this content. Example: There is a man named Cao Peng, very talented on the Internet, he has a blog called: Cao Peng of the state program. The blog's home page, there are many tutorials, SEO, CSS, JS, etc., done very well, it is typical of the stock content. Many large sites are essential these tutorials as an entry level course, quite widely circulated on the network. So far, the value of these tutorials is still not much diminished. Stock content will generally be made compilations website content stored together to form a local website which is similar to the resource area, this place is usually concentrated link bait. What is the content flow? Flow content is also called consumer content, those will be forgotten after reading the content, shelf life is very short, more is to play the news function. For example, a Web site announcement, an industry breaking news, a real case sharing, a travel story, commentary articles and so on. These typically have a relatively short life cycle, over time its value will be significant impairment, and even become a pile of garbage. Example: There is a website called tiger sniffing the network, a lot of people from the media favorite sites. The contents inside will tend to flow content, broke all kinds of cool stuff, hot Lively, animated conversation, in full swing. Another example: headlines today, the contents of which are also typical traffic content, everything is headlines, roads are irreparably, Which Which hot to touch it. So, do content marketing, we in the end to stock content or traffic content? This is a very naive question, as rebellious adolescent children like to see is that things are not black and white. My proposition is to look at the specific situation. If your content marketing is site-based, so I think we can consider: 1, media type websites to content-based traffic. 2, resource-based site to stock-based content. 3, personal blog, with content-based stock. 4, enterprise business sites to the stock-based content. 5, e-commerce sites, with content-based stock. Read the above five cases, the stock of the content in 4: 1 victory, it seems very powerful way. From the 4: 1 can be pushed to export the following conclusions: 1, the stock is a great demand for content. In fact, the stock of content represents content in the general sense, that is, those worth collecting up quality content. Such content more? You just Baidu, there are millions of results, inexhaustible looks like, but a closer look will find that 99% of all spam. Homogeneity and low quality of information condemning people. Therefore, a variety of quality content is a big gap. The future may be more and more people are willing to go out and buy content. 2, the personal blog should be an expert image to see people personal blog if straining to update industry news, sooner or later one day will be exhausted, and your news is that most people do not see. Running a personal blog, you must first become an expert, to share things within their own professional. Experts here say, not original expert, but you want to own a unique field of vision, which can write something original, you can pick out the things that best meet their own personality. 3, the sale of the site to have a content store called the sale of the site are those business sites, such as enterprise station, the electricity supplier website. These sites may pay more attention to the question: Why should people go out and buy your stuff for that matter, can have so two answers:? 1, others agree with you; 2, others get help from you. ? How to achieve these two objectives 1, one that resonates the corporate philosophy and business stories; 2, professional answers to customer problems in the field. These two types of content, should be the most indispensable of the sale of the site content. As competition Authentic Nike Air Force 1 Unisex Beige Brown Shoes intensifies, lack of personality and helpful information of the sale of the site to do business is not good. PS: Brand story does not mean that an 'About Us' page rotten, but a series of stories about business, expression is the history, philosophy and mission. 4, the flow of media content to be professional and responsible media professional to capture all of the sites on the network trouble, they most like new things, and sometimes on the basis of deliberately twisted into something new, exotic and interesting things. Their object is the eye, not the wallet, it is generally the blog and business site is really no need to go down this road. These are just the contents of bias only, not absolute. A normal website content generally there is a flow and stocks of content simultaneously. And both the content is not good or bad, they just reflect the role and functions of different. Traffic content is concerned that the industry hot, the stock of content is concerned that the industry norm. Traffic content reflects the News feature, the stock of content reflects the knowledge function. Stock and flow in combination with the content is relatively healthy state. For example, the SEO industry authority sites seowhy, both 'SEO one hundred thousand why' this classic content, but also the latest developments in the SEO industry. It appears to the user can be reflected former professional degrees, which can reflect the image of the industry information portal. Combination of the two, your whole image becomes a more authoritative. Faced with stock content and flow content, the following three kinds of people can think about the following three questions: network marketing New Nike Air Force 1 Mens Red White Shoes people: how balance traffic content and content with the introduction of stock microblogging is believed that the micro-media, internet marketing suddenly becomes dramatic? stand up. Many people are desperate to make quality content, it is to be able to get in on these micro media madness forwarding, suddenly increased visibility. This idea is very consistent with human nature, and no one eager to offer quick and tough, but often is not easy to cast classic fast track. Classic is the need of accumulation, settling down content are relatively heavy, is not easy Air Jordan Spizike and then get on the micro-propagation media, but it will become a source of micro-media coverage and become search engine favorite things. So, settle down information, such as Wikipedia, list, guide, Daquan, and so these stocks suitable for storing the contents of the search engines this big warehouse, which is the SEO should be most concerned about the content. Those who need the help of Genuine Nike Air Force 1 Unisex White Pink Shoes the tide of public opinion and social tools for the rapid dissemination of content, usually drawn from the stock of content, combined with the current social hot spots and public pain point itch points Lean (heading the party, visual design, language popularization), has become the swim go to traffic content and social media platforms, such content play a major PR function. Thus, the stock of content as a backup, in charge of SEO; traffic content as a pioneer, responsible for PR both nurturing each other, I believe it will be a slow and steady internet marketing strategy. Do not think that search engines have died, as a marketing place, just to settle it, and the quality of traffic rather than before a lot. If you do not have much time and energy and creativity to do PR, solid job content is wise to stock. Business owners: Content created a corporate image of what many Internet companies do not want to miss this ship, because you do not ship might starve to death?. Under this trend, there has been another crowd: Never had the business Air Jordan 7 commentator. They passionately did one thing: the whole out of the 'Internet thinking' this lump theory. After that business owners really do smell something this lump, eyes light up, I feel very powerful way, he had called a staff secretary print out, called us to open a historic transformation of the General Assembly, facing hard to read the print version . After the meeting, the staff feel very mission of the way, so everyone that talk of the Internet thinking. Two months later, the boss found people underneath in addition to fart nothing dry out. So go home at night to his wife while smoking while almost a sense: what we did wrong, it would be wrong too old. This story tells us: If you put a spectator obscenity as a guide to action, ultimately endocrine disorders must be yourself. And the obscenity of people, continue to calmly obscenity. Internet companies compete to provide a very fair place, the future of Internet competitors, in essence, it is the content of the competition, or that 2015 Latest Nike Shoes there is no competition, as companies should be concerned about is the content differentiation problems. Trend seen anyone, thinking that anyone can link the two, the key is how to make something. If companies want to really climb up the Internet boat, consider the following simple logic: the sun itself to the internet (social) - to find their own path (niche markets) - Establishment of style and image (positioning) - Construction Content System (Execution Policy) - continued to plump their image (content construction execution) actually able to complete the first four steps have been very easy, the last of content development is endless, and once you start, do not stop . Companies to penetrate their influence on the Internet, we should content as a product to do. From this process, you will find that your content is your property on the Internet, these assets carries your image, reputation, history, and so money can not buy. You can now imagine: ten years later you look back at his output what content on the web, the contents are not constitute a viable ecosystem of content, your customers perceive from your content to them, what kind of corporate image . In this way, you will feel much more comfortable. So, what made companies do not always busy news and industry trends on the website, and more effort is needed to build knowledge of the content and response class corporate philosophy story is down to business. Stock content continuous output, saw the opportunity targeted traffic content, which is the basic idea of the construction of enterprise content. Identify their location on the Internet is more important than the lifeblood of the long tail market firepower should be concerned about is the business trend, with a flow of thinking to punch drink Erguotou performance equivalent to quench their thirst, and finally how dead do not know. Since the media people: I am what type of media people since then a small individual, but also has its own nonsense right?. Former village singer can only sing in front of mountains and rivers in the heart of the song, and then listen to their own echoes getting old. Now living standards improve, and everyone can connect to the Internet, so the deities to come out from the mountains. Since the media has become a major advantage is that you can be naked under a tree in front of the home, plug in a network cable, assembled a group of fans, then in full swing to start crap. Although I do not understand the essence of this concept is what the media, but I think it should not be grandstanding fool the senses tools. In addition to comments like hot news, there are a lot of people are eager to have more value output. Provide a good song, some good video, a solution that an industry report, a hands-on experience, and so are very demand, of course, a variety of '2B' occurs when the Internet war, and the brightest membered aromatic perception is very worth seeing. Since the current media environment is membered aromatic lot of knowledge and methodology exporters too, usually these people are individual owners or bloggers. And this one from the media may be more demand from the adjustment Baidu library, Baidu experience, Baidu reading, etc. can smell the product of this trend. Therefore, individual owners and bloggers welcomed the opportunity to glow second spring, in theory. Personally I feel that these outputs expertise and methodology man army from the long tail of media, can find their place in many verticals. These people should be concerned about, of course, is the classic stock content, but the content needs a more stable storage space, there is typically a blog site or independent. For news reporters from media type, and it is currently the mainstream media since they are good at maximizing the value of the flow of content, sharp point of view, spicy Lively, insights and fame is their capital, their voices is a brand . The amount and the number of subscription channels to determine their voices can influence many people. Stock content just like food, traffic content like a good food, eat light food does not bite or a bite to eat light food are to be out of the situation. Therefore, the stock of content and traffic content is not better or worse, just played two different functions, different people are not the same demand for them, but in most cases the two are simultaneous with each other. From a content marketing perspective, the current contents of greater demand for the stock, especially professional content segments, many users find it hard to crop failure. Information famine vertical field, could be an opportunity for SMEs, as if companies take advantage of this gap to win more customers, perhaps no phenomenon so difficult. Source: firewood Network