'People raise mode' Internet era is coming underthis year is the Internet into China's first 20 years. What the Internet is the biggest change for existing business? I think that the core of the changes in consumer services and products by the Newest Nike Air Force 1 Unisex Gray White Shoes passive recipients into participants. By the transformation of this identity, but also led to many fresh business models, such as the public raised. From product development to publishing, film and television shooting from the house construction, from commodities to equity, debt, everything can be all the chips. Some people who listened to the public to raise the word, I feel very elegant, in fact, plainly, the so-called public chips, is Air Jordan 6 crowdfunding, public financing, a concept extended herd pack and out. It has long been, but earlier this Lie. Raise public solicitation of funds, it is essentially crowdsourcing for funds. And traditional public chips is different, all Internet-based chip mode is more diversified, and the threshold is very low, the majority of the public to raise the project and no obvious commercial attempt, more entrepreneurial in order to help the realization of the product or service, service intent greater than commercial intent. This greatly increases the breadth of investor participation, reflecting a strong fan of the economy colors and thus show a more open, flat and to the center of the Internet business ecosystem picture. You may wish to look at attracting enough eyeballs to raise public treasure Alibaba entertainment events. March 26 this year, Alibaba Group released Digital Entertainment treasure entertainment platform, users contributed 100 yuan to invest popular TV dramas, 7% annual return, and have the opportunity to enjoy crew visit, the star will meet other entertainment interests. Alibaba's Taobao entertainment treasure through the implementation of the client, in the short term to attract a large number of fans to buy, so moviegoers who became the investment in the film. Think about it, everyone in a year or two to do the cinema to see their investment in the film, what would you feel? A key issue public reward lies in the need to allocate the common interests of the future, in fact, there is a treasure of entertainment interests. The web-based literary fans to raise the public economy is different, true or animation adaptation of the film adaptation, the beneficiary of the investment side, the fans may get a poster, movie tickets, comic books, etc., or peripheral. This congregation raised, the most important for donors Nike Lunar Womens not return, but a sense of participation. If the test chips Alibaba do all Air Jordan 18 Newest Style Nike Air Force 1 Unisex White Red Shoes the bulk of the water is difficult to operate, then the network Discount Nike Air Force 1 Unisex Pink White Shoes literature in the field of public raised pattern is more sustainable. 17k novel network to one million yuan year-end awards sponsored activities, for example, the site claimed that the establishment of one million yuan prize pool, readers how much money a reward authors, the site of the same amount to the author did not think six days time 100 yuan on All flowers finish. On the cavalry school two days to earn 620,000 yuan; autumn wind Yu nine two days to earn 380,000 yuan; the reader Xiao mad two days ho throw 450,000 yuan. Another example is the platform through 17K, 'We are all bad guys,' the author pseudo ring, actually raised by 2015 Latest Nike Shoes the public way to build up a line under the bar, but this bar is the Blues Bar prototype described in the novel. The so-called fan-based economy to raise the public, the truth is to be able to continue to mobilize fans, the fans for the fans realized the popularity of a reward, reward, so put the fans and the author of a concern and rules are concerned gather together to form a variety of profit model. While some niche authors benefit from the long tail market is difficult, but by means of a small minority of fans, these authors can still make money in the long tail market never escape, open up a new market of fans. Of course, die-hard fans are still the category of the long tail of the market, the difference is that fans can aggregate effect of the Internet economy, hardcore fans of the group selected from the general fan, especially fans of the group is willing to pay, so as to form between fans and authors another service, symbiotic relationship with each other need. Thus association open to the future maybe we can look at the book for free, do not charge subscription fees, which can kill the pirates, author of fans by economic income to feed themselves. Like the two cases mentioned above, as users may participate donation, you can drink free beer or adaptation of the comic book, got free comics or peripheral. Just imagine, if there is no concept of the Internet to raise the public, which includes the ability to create literature of young writers, want to put books adapted into comics, and even book a scene inside the reduction in the real world, they will use the funds to build it any way ? will use bank loans, acquaintances loans, deposits, etc. took many years to achieve, and so the risk is borne by the writer on a person, such a high risk will lead to most of the writers were afraid their ideas will fall . Obviously, there is the role of the public raise literary works such that extension and expansion of a variety of display mode, while the risk to a minimum. All these, perhaps the Internet all the chips charm. Some time ago I saw someone actually launched to raise public afforestation project in a public network to raise everyone to spend a few hundred dollars yuan can have its own name in a tree, became a part of the construction of towering forests, such a sense of accomplishment We can not simply use the input and output ratio to be calculated. Now all the chips out of the program mode in my opinion is still relatively junior, I look forward to the future of the Internet all day to raise offline mode genuine counter-attack, including houses, schools and other public chips. Just set up an effective management and monitoring mechanism, something that these ideas can not be achieved in the future. (The writer is president of the small road speed transit Institute of Teacher microblogging: Ding Road division micro-channel public: dingdaoshi123)