'Traffic monetization' promisingoperators began traffic monetization practice, launch platforms such as traffic flow packet traffic Bank, to further enhance the user's traffic efficiency and value. Traffic can be monetized, the most crucial point is that after the traffic monetization can achieve a win-win to enhance customer value and operating income growth of consultation. This article examines how operators to Best Quality Nike Lunar Force 1 Fuse NRG Unisex Gray Green Shoes build more efficient traffic management system, establish an attractive trading platform traffic operations. Upgrading communication networks has accelerated the rapid development of mobile Internet, at the same time, along with the vigorous development of mobile Internet data traffic is also showing explosive growth, substitution of voice traffic, SMS and other traditional business is becoming increasingly apparent, Traffic management is becoming a key initiative operators incremental income. 3G era operators flow from operations is taken extensive development strategy, driving total traffic increased exponentially, but reduce the amount of income but no scissors; into the 4G era, operators tend to flow from operating more refined operation, keeping a focus on enhance the value of customer traffic, then how can we enhance the value of user traffic? Traffic monetization operating mode and gradually rise in the face of the rapid growth of traffic, use of user traffic demands are constantly changing, such as flow expired is not cleared, turn the flow donation sale, replaced with a flow rate voice or SMS and other services, so that the diverse needs of traffic on the Internet market continues to strengthen as the property of the general equivalent, traffic monetization concept for a time as the operators, virtual operators and Internet companies to compete hot . What is the traffic monetization? Traffic monetization refers to the presence in the communications network and the mobile Internet ecosystem to flow as a medium of exchange for exchange for a certain amount of content and services, while traffic can be carried out as a general equivalent circulation, can be accumulated, you can earn, buy and sell, you can donation each other. Traffic monetization flow gives more meaning and functions: First, operators, traffic has become the center of all operations can be subject to other services and businesses such as 1M flow = length = 1 SMS 1 minute call so, a unified subject Nike Air Max 95 DYN FW matter, carriers future product package structure will be more simplified. In addition, the flow of money to make more use of residual flow, releases its value, operators get more from incremental revenue. Secondly, users, traffic monetization of traffic domination allows users more freedom, you can not enough monthly traffic to other users or service providers to purchase, own the remaining flow may be sold to other needs of the user, and the user but also through participation in a number of activities to earn a certain amount of traffic, which makes the traffic flow of activity greatly enhanced, to promote the upgrading of the overall flow of great help. Again, the flow of money into many virtual operators and Internet companies has brought new opportunities for development. Virtual operators can be presented by way traffic with its own core business promotion tied integration, as Taobao complimentary flow; OTT companies can use to enhance the individual user traffic to their own services or products, such as playing games presented Tencent Tencent video directional flow. It is foreseeable that after the traffic monetization flow of available property boundary will continue to expand, not only by the flow accumulation, donation to enhance the user experience, but also by making the flow, exchange and other ways to increase the flow rate of consumption scenarios, multi-stakeholder model to further open up before and after the operation of the chain, so that carriers, enterprises, users, etc. between the upstream and downstream industry chain binding more closely, thereby leading resource allocation and payment transactions the whole industry chain, to stimulate user traffic using the potential to drive traffic business healthy growth . After the rise of the traffic monetization business models, operators, virtual operators and the electricity suppliers have been carrying out operational practices: Nike Air Max 2011 China Telecom at the end of 2014 to launch traffic Bao 3.1 version, primarily through the issuance of cow coins, cow currency as a general equivalent were in circulation, Users can purchase and friends give each way to get in on the flow of cattle Po client money, then cow traffic currency exchange (1 cow 1M convertible currency flow), bovine credits Kuayue not cleared, you can gift to a friend, When convertible into Telecom, China Mobile, China Unicom three networks and WiFi traffic long, overseas traffic card, and other functions. China Unicom to be outdone, also officially launched by the end of November last year, traffic Bank, a platform for 3G, 4G user traffic management and transactions, provide traffic to earn, donation, marketing and other functions, but also for enterprises to provide users with accurate and efficient marketing services, corporate banking platform settled flow through the design of various innovative marketing campaigns to attract users to actively participate in interactive and sharing, enhance the promotion of efficiency. Unicom said: the future, users can even be a third-party integration (such as credit card points, supermarket loyalty points) and exchange traffic with each other, with traffic to shopping settlement, the real function of traffic monetization. China Mobile has also launched its own flow followed TWS love flow. With Telecom, China Unicom launched no significant difference in the flow of the platform, but also realize buy traffic, traffic gifts, red envelopes, to discuss traffic, making traffic and other functions. But different is that love flow restriction must be a registered user of mobile users, but also to require all traffic on the platform to acquire, subject sale, donation, etc. must be of the mobile users. In addition, virtual operators have gradually joined the fray, Ali teamed up to launch three operators network traffic for shoppers wallet, according to the rules of the game, users Taobao, Lynx (microblogging) shopping or to attend business activities, you can receive a certain traffic flow can be like a small change at the same time as these installment. 10020 traffic bus line launched more aggressive banks, retained by the remaining flow, flow-sharing, voice, and traffic can conversion, traffic free market and other value-added cash flow to achieve the purpose. In practice the parties traffic monetization business model, it is easy to see, operators, virtual operators, Internet companies are in the traffic monetization of exploration and test, and have not carried out large-scale investment and promotion, but also exposed the many problems and disadvantages, which will promote the flow of money in the future development of the obstacles to be overcome, and only together can the flow of multi-currency management model implemented in order to achieve win-win situation. Problems traffic monetization traffic monetization business model is still in early stages of development, the future success, it will take time and the market to test, but the current development trend, the plight and problems encountered nor less. First, traffic monetization operators are currently fragmented, there is no unified concept of operations and consensus. From the three operators to launch traffic management platform, we can see the flow of treasure Telecom has achieved the three networks (telecom, Mobile, Unicom) phone traffic exchange, traffic and earn a donation of other functions, and supports Chinanet, CMCC WIFI free Internet, foreign exchange flow; Unicom flow banks to break the traditional boundaries of operators, all operators users can participate, truly cross-platform operation accessibility; however moving love flow is not the same, only China Mobile users to register and use. Traffic exchange between the three operators temporarily unable to solve, and the three operators each inconsistent traffic unit price, change frequently, there is no uniform pricing standard, which greatly affect the flow of exchange of scope, efficiency and costs, but also taking cash flow problems exist, these will become the currency of traffic obstruction. Second, traffic monetization is still not clear profit model, still in the exploratory stage. For carriers, after traffic monetization, such as user traffic is not cleared, traffic between users to launch the sale, donation policies such as traffic, allowing operators risk falling traffic revenue, such as a user-month package containing 500M traffic, but per month in less than 250M, because the traffic can donation, he put the rest of the traffic free gift of friends and family using the excess flow, which makes part of the super-volume customers can share traffic others to reduce the direct carrier buy, resulting in traffic revenue declined operators, but for user traffic behavior donation operators a fee, minus one by the carrier will affect the overall flow of income, the need for detailed measurement and analysis. Third, the degree of user participation is still high, there is no good user habits. After all, traffic monetization of its nature or aims of social interaction between users and other acts, the original idle traffic utilized to further enhance the value flow, stimulate user traffic using the potential to achieve double the amount of income growth purposes. At this stage, as operators package flow through the month cleared, traffic platform is still in the preliminary stage of promotion, many of the features and services is not perfect, and is not large-scale promotion, so that traffic between users donation, exchange, etc. flow earn behavior is not frequent, most users still hold monthly traffic used up even if the monthly package flow run out of practices and attitudes continue to operators to purchase, and do not use up the flow gift to others or sold, used up Request the whereabouts of friends, cheap to buy, or to earn their own ideas to other users. How to guide users more involved in the flow of traffic to form a new traffic usage, will be the basis to carry out traffic monetization scale. Fourth, the traffic monetization of regulatory issues. After the traffic monetization of traffic will be able to act as a virtual currency, but there is no corresponding laws and regulations of their supervision and restraint, how to prevent criminals using their criminal activities, but also need to develop a more reasonable regulatory mechanism to improve operations. Traffic monetization is another major breakthrough operators transformation of the Internet, opportunities and challenges, if we can establish a reasonable and perfect traffic monetization system, this innovative business model will be able to guide the flow of the industrial chain and business model upgrading great change, which burst into a huge commercial potential. Way traffic flow monetization monetization Air Jordan 17 promising business model, then, how the assets in order to further enliven the user traffic, eliminate traffic management barriers, increase traffic through the analysis of the value of it, we can start from the following aspects:? First, optimize traffic monetization platform 2015 Latest Nike Shoes services and user experience, establish a closed-loop system flow monetary management. Operators need a unified business planning and operational standards, and strive to break the limit three network traffic is not interoperable, more daring to try innovations; establish a reasonable platform for service charges, traffic monitoring, traffic exchange and other systems to enhance the user experience; clearly grasped flow The source and destination of the transaction process, guides the user through secure transaction flow; to increase the flow value range, such as support for traffic directly buy music, video, games, redeem and other value-added services, strengthen butt content services and Internet applications. Secondly, to strengthen marketing efforts flow platform to guide user to truly Fun flow and stimulate the flow of user deep-seated consumer. Operators need through multiple channels and contacts of publicity, promotion covering scale flow platform; introducing more attractive entertainment, leisure, payments, banking and Cheapest Nike Air Force 1 Mens Black Beige Shoes other Internet applications and services, stimulating consumer demand for user traffic; gradually try to user self-pricing, free trade, self-generated content and other interactive and participatory higher operating mode, which improves the user experience and enhance user stickiness, for example, if a user is only in media browsing, microblogging, micro letter and other simple services, then pay a bit less traffic; if it is online video, music, games, etc., then pay more traffic; if higher service requirements, such as online stock trading, users can pay more to protect the Personality Nike Force 1 Mens Black Yellow Red Shoes flow of traffic throughout the service, which more personalized and differentiated service experience presumably be welcomed by the market. Finally, the establishment of a more comprehensive regulatory system support and specifications. Such a large magnitude of flow distribution platform, the input of manpower, material and other resources must be many, and the need to have higher requirements, so as to ensure the normal operation of the entire system. In addition, to protect the security of user traffic accounts and transaction process, to prevent opportunistic criminals, traffic monetization regulatory system must constantly optimize, and have a process, transactions, etc. Cost flow more detailed design in order to make the flow Monetization has been running on the right track. Through the above analysis, we can know traffic monetization though just started, but to the operators, virtual operators, Internet companies brings more space for reverie, through traffic monetization break the traditional operating concepts, constantly optimize the flow of ecosystem, drive traffic to the user's experience and service value, must be able to inject vitality into unprecedented traffic market, the commercial value it contains will gradually appear. Source: Contributor, Author: SMR Communications Research Cao first shock, SMR competitive intelligence network.