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Consumer shipments were down by 7.6 per cent, with three vendors alone – HP, Toshiba and Dell – combining for a 43.2 per cent decline in shipment volume. Commercial shipments were also down by 9.2 per cent, with much of the decline coming from the SMB segment where buying behaviour tends to mimic the consumer channel.
One of the few bright spots of the quarter was Apple with the release of its Retina Macbook Pro, which helped the vendor post growth of 52.4 per cent and take second place in the consumer portable rankings for the first time.
With its higher prices, Apple also helped drive average selling prices higher. With Apple with battery like Toshiba PA3380U-1ACA Ac Adapter , Toshiba PA3396U-1ACA Ac Adapter , Toshiba PA3432U-1ACA Ac Adapter , Toshiba PA3467U-1ACA Ac Adapter , Toshiba PA3468U-1ACA Ac Adapter , Toshiba V000061300 Ac Adapter , Toshiba Libretto 100CT Ac Adapter , Toshiba Portege 2010 Ac Adapter , Toshiba Libretto U100 Ac Adapter , Toshiba Portege M200 Ac Adapter , Toshiba Portege M700 Ac Adapter , Toshiba Portege R500 Ac Adapter , the average selling price was up $199 to $835, but without Apple factored in it was up just $25, to $636. Apple accounted for 38.7 per cent of consumer portable revenue in the quarter on just 14.5 per cent of units shipped.