Consumers will grasp the absolute right to speak a long time, due to the cheap ray ban wayfarer optical industry consumers optometry know much knowledge and product knowledge, coupled with glasses basically slow frequency of consumption, the price is not high "popular" industry, so most consumers passive guided primarily by sales personnel. Also, because a small number of early optical shop, product design is also small, so consumers do not have much of a choice.
With the increasing spending power and fierce competition in the industry, consumers are more and more businesses seriously. If the former is the eyewear industry in general consumer products and services businesses to adapt to it, will cease to exist after this phenomenon. Which is bound to trigger a series of industry change. For example, before either retailers or manufacturers are basically no effect on consumer market research, product is either plagiarism popular styles abroad, either by designers and narcissistic subjective abstraction design. The retail store decor and product portfolio is basically the boss seat of your pants closed, many people have never even asked the feelings of consumers. However, as the market center shifted to the consumer, without the consumer as the core of the enterprise will be doomed to not be able to survive.
Retail market segmentation is more obvious earlier optical retail market is basically relying on the credibility and authority of winning vision. Meanwhile, consumer demand is relatively simple, mainly in solving vision problems, glasses style, material, etc. no personality requirements. As consumer demand gradually trend towards diversification, optician what wants to take-all approach seems increasingly unscientific. Indeed, the recent emergence of cheap glasses two supermarkets and the main push high-end glasses, have been in a different perspective on the consumer segment. However, these are only rough segmentation, product research and development production, sales promotion, and even store decoration and many other aspects, and did not form a unified whole.