It's all about how many people already know who you are and what you do.V.e. More than one literary agent and editor in major publishing has told me they seldom consider proposals for books from writers with no platform.Why? There are several answers, depending on whom you ask. And all of these folks have less time to do more, like the rest of us, so they need everything they're offered to be laser-like in it's intensity and clarity, easy to access, and loaded with reasons why. Dr. Thus your platform works as a kind of public pre-approval which reassures media bookers.
These items are not the only thing you might offer these folks. This has to be this century's <a href="https://www.dapaotech.com/product/indoor-fitness-equipments/">China Inversion Tables Factory</a> biggest catch-22, because how can your work actually get known unless you impress all those folks listed above?It can, in fact, if you're methodical about self-marketing and you plan to put a good year into it Ultimately, platform for beginners is all about your ezine list - and how many people are actively signing up to hear from you on a regular basis.So your ability to 'break out', as it's known in the media, is not about the nobility of your cause or even, ultimately … sigh … the depth and quality of your work. It's your following. That means they rely on unpaid publicity to sell books, i. And you certainly don't have to have all of them in place to be appealing to publishers and TV producers.
Simply put, your platform is your reach in the world; it's the degree to which your name is known and your work is recognized. Book industry types need authors with platform because the publishing houses no longer have marketing budget to sell books besides those at the top of their lists. They want you to have a website, media clips, a great press kit, a video reel. Phil, the Fly Lady, the Frugal Gourmet)A website that has energy and style, and reflects the brand heavilyOptimized methods for capturing names on the website that help grow the ezine listA blog linked to the website, and a blog promotion programMajor media clips, or regional ones that can inspire stories in major mediaA video of excerpts from TV appearances (for more senior platform builders)A tightly put together media kitExcellent quality, high resolution black & white and color headshots that can be downloaded from siteA book or audio CD produced by a major publisherHow does your own work measure up? Have you got good platform yet?
Here's a list of ten things the media and pUblishers look for in good platform. A big platform certainly helps get the point across faster that you're someone they should feature.Meanwhile, radio and print media folks are simply looking for the next big thing - or trying to anticipate trends. So if they run across an expert with a platform that is quickly brewing, they're interested.But fear not.A healthy platform should include: A hearty ezine list of 5-10KA distinctive brand name or position (i. But they are a help.Your mission, if you choose to accept it, is to take your work into the world and share it with others. And it happens to be the single most important factor that literary agents, radio bookers, news directors, T.e. producers, publishers, editors, magazine people, and even big-time publicists use when determining whether or not to work with you.