Microblogging marketing timeliness is very important A few days agoMei-US in broken English made a tweet, attracted God translators of many users, are to express their dissatisfaction with the ironic tone of ridicule, so Mei-US single microblogging forward nearly 25 million times, I Through the wind sent a summary translation Weibo, 24 hours to obtain 30 007 Air Jordan 6 Rings one thousand forwarded become popular forwarded the first day, many people are wondering how to get in the end is so much to forward, some asked I spent much money in the end, here's a brief summary about the specific operation and communication process for your reference. First to note this is not a premeditated event planning, but no money to go to any large forwarding, quite by chance an idea and a little bit of luck. Of course, I believe that there are inevitable among occasional, careful analysis of the microblogging marketing still has a lot of reference. Course of events because the author is a microblogging control so some hot events microblogging basically the first time to see Mei-US microblogging is issued to about 29 square 10:00, there are a lot of people that night forwards One man's god-level translation suddenly attracted wider dissemination, began to have other translated versions. I was getting up in the morning to see after 30 days, and then immediately use IT teahouse account made up a Sichuan dialect version issued to, because of my relatively poor Sichuan dialect and did not get a sensational effect, but one of the fans review Air Jordan 18 to set out a few other versions, all of a sudden reminder of the author. Because IT teahouse community recently revised, I have been thinking about how to drive up the atmosphere of the Forum every day thinking about what topics can be brought to our discussion. Mei-US thing just prone to discuss controversial points. So immediately collected various translated versions, summary become a post to be published to the community among IT teahouse. Then began publishing microblogging microblogging copy them in writing with a shocking headline to attract users - famous daughter Mei-US microblogging God translators English summary translation version because too far beyond the 140 characters, so he chose Weibo with a long way to connect with the community release, it will seriously affect the community brought to clickstream, but it can be more intuitive Best Quality Nike Air Force 1 Unisex Blue White Shoes to show the content to the user, easier to get forwarded. After the completion of the preparation to start thinking about content is released by @ Kai-lun of microblogging account orIT teahouse release microblogging Air Jordan 5 account, although IT teahouse is a personal micro-Bo fans three times, but considering microblogging @ Kai-lun quality fans will be higher, there are a lot of plus V fans, more fans and media reporters. For Mei-US events like these users will pay more attention, and finally at 11:26 on the 30th this microblogging released it. After the release out on cue, some of the usual interaction more friends started forwarding, forwarding within half an hour over a thousand. Of which there are several important nodes fans @ gentle thief DONEWS DONEWS previously met an old friend, about 20,000 fans, Cheapest Nike Air Force 1 Mens Black Beige Shoes she has brought forward another more than 80,000 fans of the media, his fans quality is very high leads directly to more than 200 forwarding, and has brought about a 20-million fans economists, which thus began to be crazy microblogging forwarded until after one o'clock in the afternoon two more by weight of the node user appears, one is the founder of Han Solo Mission official microblogging 200,000 fans to bring more than 1,000 direct forwarding, a Phoenix TV station the original video Sohu CEO Chun long nearly 1 million fans, followed by nearly 400 million fans of the well-known actor Li Chen 6688 and 30 million fans forwarding chairman old Banyan also joined the ranks, whereby the article microblogging completely detonated quickly to more than 80,000 heat became popular microblogging standings for the first day. Lessons Learned Although the entire process in addition to the content made some small little planning, communication process is completely natural spread, but we can learn from some of the microblogging spread characteristics. 1. micro-blog content is very important which is the core of the communication process, summarized some of the characteristics is that there must be a controversial topic for public discussion, combined with hot then leveraging the power would be easier to spread; contents have uniqueness , your content must be issued to the first micro-Bo, and completely original or collate all OK. In the afternoon there are a lot of people began to imitate the author of operation were collated and analyzed, but most will only get forwarded 8000, most of them only a few hundred, indicating the timing of the publication of content and uniqueness are important; 2. Response to timely appear after a hot topic must be the first time to react, there are opportunities within 3 hours of, but more than this time, then give up, it turns out, was also a lot of people spend time and effort to sort out the summary posted, as well as original translation, are not good spread of results obtained; 3. have a certain amount of important social network is a fan of the whole user community consisting of different attributes, contact groups and between groups of nodes is relying on the few users, such as opinion leaders, Weibo celebrity and so on, a microblogging only more of their forwards such nodes will be 2015 Latest Nike Shoes able to obtain explosive growth, or only a small part of the user group marketing. Finally, any dissemination of information explosion with a certain chance, do need to spread a little New Nike Lunar Force 1 Fuse NRG Unisex White Blue Shoes luck, after this spread, I have faith in which networks are not among the hot topics through careful pre-planning is made, the information explosion type of propagation there are too many unpredictable, welcome to add comments. Source: Contributor, Author: Wang Jialun, author Sina Weibo.