accounting for 37.3%; four cities 2125, accounting for 38.6%. Its four-tier market shop together accounting for up to 76 percent. But we all know, in addition to Li Ning, the domestic market sports brand with a "Jinjiang department." The brand has been able to achieve today's results, it is important one is to take a "encircling the cities" strategy, in the second tier cities extensively expand distribution. And in the Internet age, Anta, 361 degrees of these brands, and visibility in the capital city in a county of almost synchronized. Elegant birds prospectus cited 2011 Euromonitor survey data on the number of sports shoes in the market in Sichuan retail terminals, ANTA stores about 20% in the proportion of first-tier cities in Sichuan Province, the second-tier cities accounted for about 35 percent, totaling four-tier cities accounting for about 45%. Xtep stores in first-tier cities accounted for about 10 percent, accounting for about 40% second-tier cities, three or four lines together accounting for about 50%. 361 stores in first-tier cities accounted for about 15 percent, accounting for about 40% second-tier cities, three or four lines together accounting for about 45%. Elegant bird shops in cities accounting for about 12 percent, accounting for about 21 percent second-tier cities, three or four lines together accounting for about 67%. But it should be noted that, in Sichuan Province are the advantages of regional brand elegant birds, there are 623 shops, is elegant birds in the provinces most points in a cloth shop.
Followed by Zhejiang, for 439. Advantages of regional elegant bird is not necessarily the other advantages of regional brands. Area with its own advantages compared with other brands, this is not entirely persuasive. If you zoom into a nationwide perspective, it is the so-called advantage in the four-tier market open to question. jordan 5
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Moreover, the rapid expansion of outlets so that the debt ratio to rise. The first half of 2010-2013, the number of stores and elegant birds were 4027, 5067, 5400, 5508. But after several expansion of its asset-liability ratio reached 57.92%, much higher than 36.19% of listed companies in the same industry median level. Also worrying is the elegant birds nearly three years accounts receivable turnover ratio, lower than the industry average. 2009-2011, the industry average were 9.83,8.51,7.45, and elegant birds were 4.10,5.14,5.31,2012 years lower, 3.93. In 2009, for example, other companies can use the 37 days to recover the receivables, and elegant birds need 89 days. It can be said that in the overall competitive landscape, not previously listed, elegant birds such brand is already very embarrassing situation, they want to break, but stressful. They know that only seek the same brand as the leading market, leveraging the capital markets, it can at least go with someone standing on the same platform competition. Otherwise, the next they will be increasingly difficult situation. However, after the listing, this embarrassing situation will be able to break it? After melting the money really can afford to buy the property to make the shop, can afford to build R & D building, can afford information management systems, however,
in the series hardware behind rooted within the enterprise and bosses mind the idea, the concept, the overall level of management and operation, in order to have a qualitative breakthrough, but also quite difficult to go through metamorphosis. And this transformation, non-three to five years to complete. Recently, on the way back to pull Reporter newspaper, claiming to have been opened in Wenzhou six or seven taxi Anhui membership Cai said the master, when he used to work in Shanghai, only knew the moral force of the West and Red Dragonfly Wenzhou brand, "to after Wenzhou, only to find the original O'Connell, Cornell, Italy Kang, spider King, Japan and Thailand, a large number in a country known loud brands are Wenzhou. "He believes that footwear products more closely with the lives of ordinary people, so the ratio Chint, West Germany and other electrical products easier concern. Wenzhou Shoe Industry Association, in 2013, Wenzhou shoe industry completed a total industrial output value of 85.2 billion yuan, an increase of 2.34%. Wenzhou Customs data show that in 2013, Wenzhou footwear exports $ 5.16 billion, an increase of 10.69%. , Chairman of Wenzhou, the first day of the national men's brand Thai Group Jin Zhe new view, brand and marketing network advantages Wenzhou very prominent men, advantages of industrial clusters "in the country is the first." As traditional industries in Wenzhou, Wenzhou shoe industry highlight the advantages of scale, improve the professional division of labor support, brand agglomeration effect is obvious,