Retail O2O of 'optimization' and 'subversion'[Note] i world network operators in retail O2O, there are three forces put: Internet companies, traditional business enterprises, cross-border business. One way the impact of business optimization, the second is subversion. Optimization is to Nike Air Max Lebron 10 Low help companies improve the efficiency of the traditional retail experience is leather subvert traditional corporate life. Retail O2O All attempts are made through the idea, the idea of trial and error, the expansion extends these three stages. Wen / Zhang Chenyong retail O2O What is it? In simple terms, it is to sell a combination of online and offline goods, even online play a supporting role, such as online payment or marketing is also considered retail O2O. Retail O2O basis of the Internet, each retailing decision by the basic conditions, the traditional supermarkets, department stores, convenience stores built on information technology, logistics and urban settlements basis. Shopping needs real key is what kind of shopping users, the rapid spread of the Internet a few years ago PC, so creating Ali, Jingdong, the only product other pure electric provider model, in recent years, the popularity of smart phones, almost everyone on the subway glued inch screen, popularity of smart phones make consumers more debris net and blossoms, Internet carry the line, continue to affect consumers. All equal basic conditions change, since the basic conditions change, then the commercial activities will follow the change, and even Nike Air Max subvert the new format. The ultimate mobile Internet Nike Hyperdunk 2013 retail business model based on the sawed? No one can give the standard answer, Nike Zoom Lunarposite we can only be sure of mobile Internet will transform retailing, then describe future business trends with retail O2O. Future Trends chance uncertain, the industry, the business, all capital investment in retail madness O2O field, a lot of capital, talent trial and error, quantitative change to qualitative change, when the time comes Ebb Tide, may in turn rise to subvert the business based on mobile Internet mode. Retail O2O affect the way one business optimization, the second is subversion. Optimization is to help improve the efficiency of traditional retail business experience, such as supermarkets, department stores use the PayPal payment, improve checkout productivity, customer experience breaking yards at the clothing store shopping, so a single missing code at the store merchandise delivery. Subvert the traditional leather enterprise's life, such as playing fast development of the car on the car business, beaver family tradition nail shop to grab customers. Most of subversion from a point humble, appeared before the iPhone, Nokia, BlackBerry, Microsoft is early to launch smart phone or system, touch-screen technology in 1971 had invented. Retail O2O will, too, is still in the eve of great change, now optimize more than subverted no one clear future, Nike KD V Elite Low maybe someday someone riding in retail O2O key point appears overturn mode, so of course we only feel change . Retail O2O did what forces into three main areas of retail O2O, are Internet companies, traditional business enterprises, cross-border business. First, the Internet largest online business through word of mouth network operators Ali, together cost-effective, local life projects, investment Intime Group. Currently focused on creating Alipay O2O, set up different tools for different scenarios, such as a taxi, supermarket payment, registration, use self-service beverage machine were quick taxi, scan payment, mobile vouchers, Sonic payment solution. Also Paypal also build \u0026 rdquo; \u0026 ldquo ;, smart shopping district businesses and users to establish the precise matching of the bridge. Jingdong Deng Tianzhuo O2O by the vice president in charge of reporting directly to the chairman Liu Qiang East. O2O Jingdong innovation incubation department, in cooperation with the Vanguard first convenience store network provides shops take out and delivery network provides the shop, then his own trial and error Jingdong hurry, fresh channels, invest it and so hungry. By way of cooperation, the pilot and investment in the field of retail O2O layout. One additional store opened the next line service shops, supermarkets especially good cooperation with the United States to do super-regional networks, Amazon and Family Mart Cheap Nike Free Outlet convenience store network provides shops take engage in cooperation, the United States together superior products, dream Bazaar, a large network and scouring Park Changzhou, and most electronic business platform opened the line store, Brewmaster net absorption line at stores launched \u0026 ldquo; wine is coming \u0026 rdquo; service, Tencent launched micro-channel POS machines, Micro-Lok Fu, wifi alliance, and by micro-channel help line business links customer, Baidu launched Baidueye let cool offline businesses, 360 launched \u0026 ldquo; to shop through \u0026 rdquo; and Baidu \u0026 ldquo; Direct number \u0026 quot; spoiler competition. Almost all Internet companies want to make a difference in O2O field. Second, the traditional commercial enterprises traditional business enterprises is the largest electricity supplier shocks, from Nike Air Jordan 10 the look Nike Nike Zoom Soldier VIII Lebron 11 Low down, read to keep up. Step by slow step by slow, Ali Jingdong already dominate the line, the traditional business is difficult to break out in a pure electronic business platform, so to O2O era, traditional business and then not indifferent, are actively involved in the field of O2O, these traditional businesses can be broadly divided into supermarkets, department stores, shopping malls, specialty these categories. Supermarket: Wal-Mart holding to the one store, RT-Mart launched Flying Cow network, BBK Group launched BBK mall and cloud monkey network, Vanguard's e ten thousand have also been measured. Also almost all well-known Wumart, Yonghui, in a hundred, in the business, Ginza, 7-11, Meiyijia etc. have been super and Alipay micro-channel cooperation, first try to use online payment and marketing tool. Stores: Wangfujing Department Store With IBM solutions, introduced the PC side, micro-channel, mobile web, APP, shopping guide table, self-service terminals, virtual shelves to store layout based on whole channels. Large business groups to recruit veteran Liu Sijun Trader Online Internet launched Tengu network, to online and offline integration, single-product management, to convert the salesperson to the waiter, build marketing platform. O2O Rainbow Department Store opened a convenience store, shops through acquisitions, post Rainbow micro products, supply chain and platform services to encourage employees to start micro shop. Sanpower Group acquired Nanjingxinbai, introduced predators joint Xinjiekou district network, based on the CBD intention to build a large platform online. Mall: Wanda joint Tencent Baidu launched a large platform O2O 2014 big news, Wang Jianlin, Wanda Plaza, the ultimate goal is a large platform as a starting point to push the whole society O2O. November Joy O2O platform on line, providing navigation, searching cars and membership services. Wanda electricity supplier Gongyi Tao former CEO square Jianglong Company specifically set up to provide services for O2O traditional shopping malls, Ping An Group recently invested. Specialty: specialty cover more types, such as operating electrical appliances Suning beauty business baby supplies Friends of Music, the trading of pharmaceuticals Icahn many people. Top grade discount clothing business, La Chapelle, Bestseller Fashion, engaged in household goods Lok Mei Mei, Macalline, home and so on. Each category retailers are basically trial and error retail O2O. Third, there is a kind of cross-border retail business O2O business is entrepreneurial team or border-crosser, they are optimistic about retail O2O trend, according to their own understanding of the layout of trial and error. SF Hey shop has opened hundreds of stores, the intention to build the line integrated service shop. Kara This is a payment instrument, we launched a shop treasure and fresh channels, starting from the shop cut O2O fields. Beijing Zoo century Tin Lok based wholesale move approved network launched in cities across the country set up shop in the terminal to create a line of clothing wholesale platform. China Petrochemical and Tencent payment, marketing, navigation and other areas of cooperation, China's Sinopec Sammy Post \u0026 ldquo; e race car \u0026 rdquo; focus on serving owners. Youth dish Jun online ordering, store pickup the model has been considered the capital markets, access to millions of levels A round of investment. Legend Capital \u0026 ldquo; NR green \u0026 rdquo; after several restructuring, the final establishment of the line of stores online platform combined with management style, has now opened 70 stores. Community 001,500 meters cloud supermarkets, life radius, residential worry, community treasure net shopping community wants to meet the needs of fast delivery. The cat house, receiving treasure courier receipt from the start, to optimize the last kilometer express delivery service. O2O how do retail O2O retail trends and directions have been widely recognized, but specifically what to do how to do electronic business platform, retail businesses, entrepreneurial team is different, because their different resources, different goals, different experiences, different ideas, the final practices vary. Even if all peer companies, such as Wal-Mart, RT-Mart, backgammon, Yonghui supermarket is the main industry, but to engage James Harden in the acquisition and integration of Wal-Mart, RT-Mart store to do, step by step to push cloud monkey platform, Yonghui cooperation with Alipay micro letter. They invest in different directions and trial and error, there is too much retail O2O sets practice. So many different roads, who chose the most correct, no one can give an answer now, everything depends on the outcome. To be sure, most of the trial and error will fail, innovation has always been a risky thing, Ta to die, riding in and live, do road there are always tricky to be riding in. All attempts will be made through the idea, the idea of trial and error, the expansion extends these three stages, improve the success rate of these three stages, the natural increase retail O2O project success rate. \u0026 Ldquo; develop ideas \u0026 rdquo; these things often come across people who have the resources to racking our brains, no resources, people had plenty of ideas can not be landed. Many traditional retail decision-makers in the retail industry well known, but many of them are 60 after 70 after the deep understanding of the Internet, but on the contrary many Internet executives are not familiar with the traditional industries, so the elephant. If you rely fearless decision and command, may launch the project somehow, unnecessary detours. \u0026 Ldquo; develop ideas \u0026 rdquo; to fly, the first person to thoroughly review the project where there is understanding of the nature of the industry, the Internet, for electricity suppliers Mode To sees clearly. There must be a moderator practitioners extensive industry experience, but also a theoretical basis, or require complementary capabilities audit team composed of people, the traditional retail business is necessary to introduce appropriate Internet veteran into the decision-making, prevention of unilateral decision-making, perceptual. \u0026 Ldquo; trial and error ideas \u0026 rdquo; is an innovative project must go through the testing links, once in three years to create billions of Agriculture announced that electronic business platform, MerryMart high-profile promotion of M2S model, the results are now lost their voice. \u0026 Ldquo; annual target - Annual Plan - Do \u0026 rdquo; only for cases 1 to n, and innovation is 0-1, the need for flexible adjustment. In fact, many innovative projects are present want A, and found the process of doing B opportunities, the ultimate success in C, such as CD products will be made available prior to the positioning of the flash is a luxury electric provider, Li initially just wanted to portal They provide search engine services, if they do not have the flexibility to adjust learning by doing, there would be no subsequent CD products Nike Zoom Hyperflight PRM will work with Baidu. What idea is worth the trial and error, trial and error which unnecessary, it should be made exclusively deep team audit trail, considerations include feasibility, reproducibility, resource matching, cost of trial and error, if the project is feasible idea in itself, but because the Nike Kobe 9 Shoes resource inadequate, or do not place fails, then too bad. In the trial and error process, we must learn to fine-tune a lot of time to adjust to a slightly smaller place, the whole project showing different results. \u0026 Ldquo; expand extension \u0026 rdquo; these things relatively easy for innovative projects, from 0-1 more difficult, from 1 to n is relatively easy, but they are relatively large differences. Some teams do things for 0-1, and some team suitable for 1 to n do. Many innovations by \u0026 ldquo; savage \u0026 rdquo; development, followed by Nike Zoom Soldier VII the \u0026 ldquo; civilized \u0026 rdquo; inheritance and grow, such Air Jordan Outlet as the Americas beginning only the poor, fugitives, Rangers before going to the US to attract the world's most intelligent people later go construction. Once the project enters stage 1 to n, entrepreneurial team to promptly adjust themselves, so that the team and the system for projects. I really want to make retail O2O or to in-depth industry-specific, specific mode. In the logic feasible trial and error, fine-tuning and optimization of trial and error, but also put forward before I had a specific retail O2O mode, which belongs to \u0026 ldquo; subversion \u0026 rdquo; instead of \u0026 ldquo; optimization \u0026 rdquo ;, concrete can be found in \u0026 ldquo; How to monopolize the user community O2O platform 70% demand \u0026 rdquo ;. (Edit / world network operators Lu Lina, This article first appeared in Nike KD 7 Kids the i world network operators, please indicate the source and author)