Sweet pie: transformation baking industryworld network operators [i] Note dessert industry is still the biggest problem is the logistics. In Japan, cake delivery professional logistics companies, using a professional cold-chain vehicles and packaging, but in China, the basic issues remain unresolved. Text / world network operators as co-founder of sweet school, COO Yangjian Ling like \u0026 ldquo; grateful stale \u0026 rdquo baking industry; Nike Hyperchaos Shoes 2013 at the same time, stressed that sweet pie with confidence Internet transform thinking traditional industries \u0026 mdash; \u0026 mdash; when the line set up shop increasing rental costs, operating efficiency stores difficult to synchronize with the rent increase, the former traditional dessert shop in the model plant started by the limitations of location and radiation area into asset utilization serious shortage of passive situation. Offline stores of the mess is the birth of a large number of Internet-based dessert brands, sophisticated desserts market driven entrepreneurial start-up companies and other 21cake gradually Nike Air Jordan Flight 45 hot, to pay attention to the ingredients and became a hit Snow Cake was born in this era Nike Zoom Lunarposite background, while the phone App sweet pie also came into this environment. As a light application of a mobile terminal, sweet pie seem unremarkable, but its mode also with self brand 21cake, Snow Cake is very different \u0026 mdash; \u0026 mdash; sweet pie gathering traffic through mobile terminals, providing delivery of bakery brand services. In Yangjian Ling eyes, although sweet pie baking industry born out of tradition, but it is truly a case of transformation industry. \u0026 Ldquo; The biggest problem is the logistics industry is still dessert. In Japan, cake delivery professional logistics companies, using a professional cold-chain vehicles and packaging, but in China, the basic issues Cheap Nike Free Outlet remain unresolved, middle Nike Air Jordan Women waterproof insulation package insert refrigerated ice board \u0026 mdash; \u0026 mdash; the current Nike Air Yeezy II distribution is still in use Such traditional methods. Traditional desserts industry be on the line, we need to pay a lot of tuition. \u0026 Rdquo; cut next tea Nike Air Max 2012 Men market online, order a cake process is very complicated, some Nike Air Jordan 7 of the small line at the store since the staffing issues, does not accept reservations call, and requires the user to store reservation, payment and self-mention. \u0026 Ldquo; but the young man did not have time and energy to do this thing, they did not even bother to open the computer to order, these stores are the aging of the audience. \u0026 Rdquo; Yangjian Ling to make such a challenge. Results of brainstorming is to seize the young consumer groups, it must be cut from the mobile terminal. This means sweet pie itself to become a flow channel. From the model point of view, sweet pie dessert like a mobile end B2C, through the introduction of third-party brands, build quality control system, to provide consumers with dessert. In April 2012, began to be sweet pie on a small scale market test, development backend order system, from the test phase to on-line, it took a year. \u0026 Ldquo; an average of 10 to 30 a brand product, but really good sales, but 20% to 30%, we pass these brands coming together, digging 85 user taste preferences. \u0026 Rdquo; currently, sweet pie on a platform, both should Shibata, Paris Baguette such traditional brands, but also promise heart, M'CAKE such Internet brands. Sweet send the products into more than 150 yuan and 50 yuan cake small cakes, the latter being of trial and error as to reduce user costs, improve stickiness of \u0026 ldquo; \u0026 rdquo ;. advertising From the data, China has nearly 200 billion yuan baking category market size, can be divided into a dry spot, bread, cakes, and other fields, compared with biscuits and bread, cakes of higher margin, more than 50%. Foreign coffee with dessert as enjoy afternoon tea is slightly different, in most domestic cities, cake mainstream market is still fixed festive occasions. But after 85 people Westernization trend is rapidly emerging: folk customs in Shanghai Shanghai, many office buildings, has become popular since the wave of afternoon tea, which is sweet to send real opportunities based mining. \u0026 Ldquo; the future of young people needs to baked goods and purchase frequency will be higher. \u0026 Rdquo; Yangjian Ling so we look at this industry. Integrated logistics integration difficult is the logistics and distribution sectors, temperature, road bumps are on the cake distribution brings the test. Initially, sweet faction chose to partner with experience in distribution of food takeaway have company, but run-in period did not go well let changed no less than 10 suppliers. \u0026 Ldquo; users a sun being damaged the cake, we have to pay in full a Air Jordan Outlet new one. In the beginning, 100 cake sum 10. \u0026 Rdquo; sweet pie hope through regular visits to the user to control the bad single rate distribution chain. Currently, this data has been successfully controlled within 1%. Difficulty means on logistics, such as sweet pie sales platform difficult to do in response speed like takeaway generally efficient. It is also being tried many brands online delivery confirmed. \u0026 Ldquo; now, except for a few lines started from brand to receive orders after nine p.m., but many traditional brand requires a user five or six o'clock in the afternoon the day before the first book, the next day delivery, because time is late, Brand's orders might have been off work. \u0026 Rdquo; Yangjian Ling told the 'world network operators \u0026 middot; managers' reporter. But clearly, sweet pie and not willing to maintain the status quo in 杨剑凌 planning in the future when the dessert, bread category line, day book, the proportion of orders the same day delivery will obtain a certain extent. Enhance impulse buying online compared to the development, design, to enhance the line speed of the brand's response is clearly more critical to send a sweet ring. Since the production and consumption of cake requires a fairly high freshness, high production requirements for on-site, and different brands have different desserts production rhythm, at present, with the brand sweet send to the signing of the way to confirm the response speed. In Chicago more appropriate, for example, the brand has 50 stores in Shanghai, sweet pie day is appropriate Shibata brought sales volume should be roughly equivalent to three Chicago stores more Lebron James popular shopping district, the sales Nike Zoom Lunarposite would be a single store enormous pressure. To circumvent this series of questions, choose sweet pie with headquarters agreement should Shibata, when users come in sweet cake order should Shibata, should Shibata order processing system will first calculate the stores closest to the user, and This information will be transmitted along with the order along to wish Shibata headquarters, the headquarters of the stores to order in advance coordination. With multiple back-end systems should be compared to Chicago, the heart of such Internet brand promise in more mature network planning, order coordination with sweet school more smoothly. Obviously, the huge volume of chain lower dependence on sweet school for more personalized store drainage, is hope to do. Air Lebron Slide \u0026 Ldquo; You see, this style would you like to order? \u0026 Rdquo; he pointed to a strong stylized cake picture and asked, 'world network operators \u0026 middot; managers' reporter, how to make sweet style come Nike Air Max in more attractive display of goods, a problem he has recently been considered. Result of thinking is that the current list of brands on the page for the user experience to be improved in the future, Yangjian Ling hopes to increase single product recommendation to stimulate users to buy. Dessert category transformation and later influenced by the visual impact, compared to other channels, sweet pie for dessert products showcase more design sense, therefore, even though settled in the Amoy little developed micro-blog and micro letter channels, but also through lines By district promotion, but out of consideration the experience on Yangjian Ling hopes can guide all future traffic sweet pie App. Come in sweet, 6-8 inches of cake now occupy the mainstream consumer \u0026 mdash; \u0026 mdash; three or four people together to sing, or fight alone Nike Kobe 9 Shoes obviously much higher than the demand for afternoon tea cake birthday party once a year need. With the increase in the volume of orders, sweet pie has gradually begun to affect the transformation of the rear end of the supply chain. \u0026 Ldquo; now, we would recommend the cake brands produce more partial Japanese or French, size is not so large cake. In the design, but also consider Biaohua less and less to do Nike Kobe 9 with fresh ingredients, because the failure rate is too high distribution. \u0026 Rdquo; currently, sweet pie remained orders over 300 orders per day, three times through the day \u0026 mdash; \u0026 mdash; morning, noon and night for order distribution, and in accordance with the principles of the region recently assigned to a third party distribution team orders. If you order brand needs cross-distribution, by the sweet school self logistics team sent directly. (This article first appeared in the i world network operators, all reproduced, please indicate the author and source) Recommended reading \u0026 ldquo; Dessert venture in Shanghai to help \u0026 rdquo; topics include the following article, 'Shanghai dessert business to help' 'Downstairs 100: Dessert Innovation Works '' eating salty snack sweet: the local popular shop online attack '