Fancy Meeting Li Xiaohua: How do we make the lottery FMCG? February live 1.8 millionOral: Fancy sink founder, CEO Li Xiaohua finishing: i dark horse Xu Miaocheng For many Nike Air Jordan 12 investors, the lottery industry is reluctant to touch the area because most of the PE / VC industry will feel see through this, think This a deep water industry. But the fact is not the case then I dark horse reporter recently interviewed Fancy sinks founder, CEO Mr. Li Xiaohua, the following oral Li Xiaohua:? I have been in a state of entrepreneurship Many people have asked me, why did he choose the lottery industry start?? This is actually my personal character related, throughout my career development, I have been in business state. Whether it is the first time Nike Air Jordan 13 in Chinaren, or in Korea SK, or later I went to Australia to study part-time work, or then later added to the first video, or win the lottery and finally created their own sinks. I was in the start-up companies Nike KD VI Elite or entrepreneurs, or are not in the company's development in the area has experienced an internal venture from scratch, or start their own projects, I have been in a state of entrepreneurship. I like to make things from scratch, to make performance, which is something that I'm excited to do. For those who choose to enter the lottery industry, it is because the cock into the expansion of the first video lottery business leaders, and later saw some opportunities in this direction, which is a plus with a certain access principles and the threshold of the industry Therefore, we are hoping to seize the opportunity. We are hard to force the startup Nike Air Jordan Flight 45 of our own position is in the entertainment field, with the Internet thinking Internet companies to do the lottery sales. Lottery Department was established in November 2011 in Beijing, after two years of development, we in the mobile phone side, the mobile lottery, it has already reached the first echelon of the industry. In fact, the lottery industry's competitive environment it is difficult, many such as Taobao, Baidu, Netease and other Internet giants have begun to operate lotteries, plus 5 million Nike Air Jordan Womens Nike Lunar Hyperdunk Low 13 lottery, Aussies, the first video lottery strong vertical field of competitors competitive pressure. But we still achieved some results, Analysys International the beginning of time have a month to live according to the lottery class Nike Air Max APP ranking analysis, the top five are Taobao, our first video, QQ, 500 million and our monthly living is 1.8 million, is the third two-fold. As hard to force a start-up companies, which two years we only do two things. Because we do not spend a listed company to drop the user's money, if to do so, we may every minute died. The first thing we do product innovation, we are a company of Internet genes, team members are more than 98 percent of Internet background, so we are the Internet Kobe Bryant companies are doing the lottery, we are operating and innovative products using the Internet. Product innovation, we will of lottery games, such as dice cup with three quick way to do the lottery games of the interface, for example, we did Nike Air Max 2011 a 'three horse race', to provide users with the most convenient way to buy lottery tickets. The second thing we have done channel innovation, we and the mobile phone brands, banks, finance third-party payment, smart TV, TV box and other channel partners, with huge brand partners rapidly expanding our reputation, Cheap Nike Free Outlet income and size. This year finally persevered, fruit harvest this year is the official Womens Nike Zoom Hyperflight PRM time. We want to make a lottery FMCG fact, as a company operating the lottery, we in addition to Nike Air Max 2011 Men the problems generally start-up companies will encounter problems we encountered in the capital compared to other industries will be even more in. Because we have been in previous years to see through lost in the lottery industry, I think this is a deep water fields. We talked a lot before investors, including some of my friends and many well-known Women Nike Air Yeezy II large institutional investors, they do not want to touch this area. They say 'Goal, Gambling, Game three areas, we only touch Game, Goal and Gambling is not touch.' It is very difficult for us. In fact, Lottery does not mean Gambling. Lottery itself is a public good products, as to raise the Community Chest for the country's social security funds, including for the public contribute to the cause of a goods and services. Many people have defined the lottery as gambling, lotteries in fact not equal to gambling. With respect to the terms of lottery gambling is a very light thing, the lottery is more of a life entertainment. We can imagine a scenario, a few friends together to drink tea and chat, take a look at the day's newspaper, a note to buy lottery tickets, a person spend ten to twenty dollars, or down liuwan buy a note. It is a completely entertainment. Unlike gambling, gambling is the degree of emphasis. Lottery ticket exchange is how to define it? We made FMCG lottery. When you any time, any place, any way, when you want to buy Nike Air Jordan 4 Women a lottery ticket, you can buy the same as buying a bottle of Coke. Turning him into a lifestyle, entertainment. So, we do not want to make the lottery gambling, may I have one million users, each person to spend 20 dollars a month by buying lottery tickets to entertainment, this is our position and vision. Listing 500 Lottery lottery industry increased heat, also brought confusion in the market actually has been in the lottery industry is not concerned about the edge of the capital, to some extent, listed on the 500 Lottery has brought a certain extent for the industry capital boom. On the positive side, I have been very grateful to 500 lottery network, because it allows China's lottery is not only to show the entire market in China, in fact, saw the opening of China's lottery market. With the listing of 500 lottery network, suddenly a lot of companies come to us, and we hope to cooperate or become our shareholders, this is the Chinese lottery industry and are very beneficial for us. However, the negative side, another aspect of the heat, that is chaos. Many companies in order to performance, or to drive up the stock price, but also blindly to participate in this industry, some companies exaggerate their data, confusing market credibility, but also the emergence of malicious competition, which gave the lottery market has brought many problems. However, I believe that with the lottery industry and to let everyone know more contacts, and then slowly user acceptance with cell phones and the Internet to buy lottery habits, the future of this industry will get better still. We will also use the Internet, the use of Big Data has done more to try, as I hope to have more in the industry. I horse Note: May 14, Pantone News launched the 'mobile Internet lottery market analysis report,' the report research data show that China's current annual sales volume of mobile Internet lottery nearly 10 billion yuan, in 2013 sales of 42 billion Internet lottery sales from the mobile terminal of 8.9 billion yuan, accounting for 21.19 percent of Internet lottery market. In the first quarter of 2014, mobile Internet accounts for nearly 30% of Internet lottery lottery market. Thus, the lottery lottery market, especially the mobile Internet market has broad market prospects, the future there will be more companies and capital into the industry. If you can do the user experience, ensure the safety of the lottery and convenience may be the next giant in the industry will produce. 2014 Chrysler Cup dark horse contest electricity supplier and consumer industry events officially opened, thanks to the support of the Songshan Lake High-tech Industrial Development Zone Management Committee granted, the project in the hot open enrollment nationwide. Registration: Registration Please Mengchuo 'read the original' Registration Tel: Air Jordan Outlet 15811256967 Application Consulting QQ: 553039495 Application Consulting-mail: yudanni@chuangyejia.com more dark horse competition horse-related information, please visit the official contest website, or follow the official micro signal dark horse competition : heimadasai.