eMarketer: Data Interpretation of the latest trends in online video1, the time Internet users in the digital video on Internet users spend more and more on digital video ever spent more time than ever before, and a lot of time spent on the mobile side. According to eMarketer Daily results for the average American to spend time displayed on the media, digital video share time reaches one hour, in which time the share of mobile video more than half, to 33 minutes, and mostly in the Tablet PC on. eMarketer estimates that total US population, 41.4% of the 194.5 million users every month this year, watch digital video; 104.2 million users this year to watch full-length movies through digital video, 141.8 million users will watch the full version of the TV show through the network. 2018, the United States will have 212.5 million digital video subscribers, accounting for half of the total US population. 2, Tablet PC into a digital video challenge leadership in 2013 the growth rate of PC end user in the Tablet PC videos on time spent in excess of 50%, while video advertising costs still spending to online video. US Tablet PC market has matured, in 2014 almost half of the population will use the Tablet PC month, eMarketer latest data show. In 2013, 132.2 million US consumers will use the Tablet PC, this number is expected to grow this year by 11.3% to reach 147.2 million. In recent years, subscriber growth will be gradually reduced until single-digit number of Air Jordan 5 Retro tablet users in 2018 will reach 171.3 million, accounting for 52.1% of the total population. Although mobile video users Nike Shoes with respect to the stagnant PC video users gradually grew, but the video to an online video ad spending is still tilted. According to a recent eMarketer expected advertising spending, the US online video ad spending will reach $ 4.45 billion this year, while mobile video ad spending was only $ 1.44 billion. Throughout the forecast period, spending two will grow together, digital video ad spending is expected to reach $ 12.27 billion in 2018, including growth of online video advertising spending accounted for 55.7%, despite the fact that consumers spent on mobile video longer than the time spent on online video more than 50%, and the gap is also continuing to expand. 3, Millennials watch online video habits and older users differ substantially survey found that Millennials, defined as 18-34 year-olds, in almost all content categories in more than relatively older users You might watch Nike Lunar Haze digital video. 37% of Millennials regularly watch online TV programs, and so people in Generation X in 26% (defined as 35-54 year-olds), the baby boomers (defined as over the age of 55) accounted for only 16%. Watch and upload user-generated content also clear differences between user groups, 33% of millennials, X generation accounted for 21%, while only 15% of baby boomers. Millennials only online news this user group video category is not the market leader. 4, the lack of competition lengthy video content, even on the small Air Jordan 7 Retro Air Jordan 19 screen of smart phone users use devices, such as smart phones, you may watch a short video instead of the long video. But studies show film clips and trailers of movies and TV shows in the smartphone video users is also very popular. Digitalsmiths research shows that only 42 percent of North American Internet users via smart phone to watch news video, over 36% of users would watch a television program or movie trailers. eMarketer expects only in the United States, this year there will be 72.1 million smartphone users per month through its devices to watch video, this number will increase to 86.8 million by the end of 2014. 5, smart phones, tablet users will watch video outside of US Internet users, the TV connected to the Internet to watch streaming TV shows and movies is undoubtedly the most popular way to all kinds of APP, sites and video services also completely from the TV as possible. Frank N. Magid Associatesfor Crackle studies show that tablet PCs and smart phones are most likely to be used outside of video viewing. eMarketer is expected to have 91.4 million US Internet users every month this year, watch streaming Air Jordan 8 Retro movies online or download movies to watch, and 120.7 million Internet users watch TV programs in the same way. Most of this part of the user to watch advertising, brand have more opportunities than ever before of the audience through video advertising touch, video advertising has become the fastest-growing forms of advertising. 6, no matter what platform television viewers are looking forward to cable companies control the nike dunk heels content of the original content channels the years has become a distant memory. Today's TV viewers have a wealth of choice, they can watch some attractive TV content through digital channels. But studies show that viewers are looking forward to TV content original content. (Yang Chuan Technology compiled from eMarketer)