VC Tucao monthly subscription: domestic user habits have Nike Air Jordan 7 not yet formedSource: Southern Metropolis Daily [caption id = 'attachment_9490' align = 'aligncenter' width = '394' caption = 'Wang Xiao'] [/ caption] baseless rumor [roundtable guests] NEA Global Partner, Managing Director of China Nike Air Max Xiaodong Jiang JP Gan Qiming Venture Partners angel investors, Wang Xiao Baidu co-founder of the country, buy a people \u0026 ldquo; love and hate \u0026 rdquo; electronic business models, some industry people will buy a monthly subscription with a par. If so what? The difference between buy South are: What is the core value of a monthly subscription model? What is the difference with other electricity suppliers to buy modes in? Wang Xiao: maximum value monthly subscription model is that users get after repeated later. After the user gets, he has repeated many times to buy, to reduce the cost of acquiring new users. Xiaodong Jiang: a monthly subscription model, trying to reduce the cost of the customer's choice, and because the monthly purchasing concentrated (especially the first two), which can drive down costs and translate into lower prices. Because the monthly consumption is Nike Hyperdunk 2013 quasi-mandatory, not known in advance by mail to yourself is something that give users a sense of hope, will stimulate consumption. Therefore, from the choice of goods less centralized purchasing point of view, and buy more like, but the two very different user behavior. The goal is to buy the whole lot of market value point is cheap, and a monthly subscription users will be more broken, more focused, Nike Air Jordan 6 Women only a value price point, but is not essential. In addition, the user is not the same degree of affordability: Users get a monthly subscription cost will be D Rose IV higher, but each customer monthly consumption will be lower turnover rate, per-user customer lifetime value would be much higher. Thus, when the user to obtain and retain business Nike Kobe 9 EM operations means there will be differences. South are: Nike Kobe VIII how to create a monthly subscription website threshold, so the difference? Wang Xiao: that the supply side of the threshold. Your monthly subscription, must have a good stock of it, but also to the rich variety of goods. So I think it is a competitive relationship between each other will Nike Air Max 2012 Men not be so intense. I was selling socks, underwear you are selling, I find it hard to have a particularly violent direct competition, because the goods are not the same. Xiaodong Jiang: depends on the specific site picking operation practices. For each month to provide users with the same goods, there is no doubt platform-based electricity supplier cost, traffic advantage, a chance; In addition, buyers can make better purchasing choices, especially for a monthly per new website. It Nike Kobe 8 System MC is emphasized that the site of the target market segments and user choice is very important. Because the user cost of migration will be relatively high, each segment is not large, so the first-mover advantage is obvious. Growth bottlenecks South are: a monthly subscription in foreign long established companies in the country why has not appeared quite good company? Which of these companies is facing a bottleneck? Xiaodong Jiang: First, there is a relatively important external factor is not currently supported by domestic credit card monthly deductions (there may be some innovative future). Price is also the reason. Such as QQ Membership, Thunder members after low price, once a year to pay only 100 yuan more. But a monthly subscription are physical goods, every month more than 100 yuan. Thus, if the pay once every month, every month users have to do the equivalent of a choice, the loss rate will be much larger: If the United Nike Air Jordan 7 States monthly churn rate of 10%, if 20% of China (in fact it should By far more than 2-fold), the same monthly fee, the 2-year down, is the customer's customer lifetime value 1/2 of the United States. Therefore, China has several imitators trying annual fee, so the unit price is too high, get the user's cost will be much higher. In addition, this business requires a large enough market segment, this market segment more difficult to find the current stage in the country. Wang Xiao: The biggest problem is not to develop user habits, consumer law has not formed the habit of ordering. Monthly subscription, the most important channels of trust, I trust in the channel, you send me something on a monthly basis, the establishment of such a relationship of trust in China, I think a little harder. Monthly subscription of foreign brands, there are many designers involved. Foreign designer brands very mature designer's influence will make it easier to attract users into the platform, but in China, its own designer brands, such Nike Kobe 9 Elite Low capabilities and user awareness, not to this extent, so China, monthly custom kind of thing, relatively speaking, I think there are difficult. Spending habits, consumer awareness of maturity is not enough, so this year, the company will not have a particularly good together. JP Gan: I personally think that a monthly subscription model is not suitable for Chinese consumers, at least in some areas are not suitable. Domestic consumption habits is to shop around and then start, if all of a sudden let them pay, and then they had no idea of the distribution of goods, I think for most people, this is not a surprise. This is so, I think the main reason is not Cheap Nike Free Outlet user habits, consumers are savvy, their spending habits do not need to be educated on how to buy, what to buy, as long as the stuff is good enough, you naturally. However, this is not to say that the user does not need to be a more meaningful shopping guidance and advice in their areas of expertise to help those who do need a product with suggestions, Nike Lebron 11 Low such as red wine, children's educational toys, books, etc., make shopping Air Jordan Outlet seem professionals to configure, but such as clothes, cosmetics and other daily necessities, it would be difficult. Thus, a monthly subscription is only suitable in specific areas, it is possible to achieve a given population, do not have universality. Southern dish is too small: a monthly subscription of foreign companies have a lot of investors to enter. Currently, only part of the angel investment, why is it so? As an investor, what your concerns are? JP Gan: I'm Reebok CL Chi Kaze still old ideas, do not think it is in a large range of products in to do, but only for a small minority of professional fields. Before investing in a company called Qiming Beiwa network of companies, which will be based on user needs, by professionals monthly distribution of early childhood educational products, such as books picture books, educational teaching aids, video and audio-video, in fact, do a monthly basis Usually. However, only a small minority areas such as children's education, ham buy other needs expert advice, there is hope, together with the entire amount means niche specialty dish is not big enough, very good to understand why investors little reason to enter. Wang Xiao: monthly subscription biggest benefit is to reduce the cost of access to a single user, but the market environment is not mature, I personally do not look promising. I think they have not done good enough to make investors feel that the degree shines. This is not to say that some individual companies, but the overall situation, maybe my view is wrong. Xiaodong Jiang: The essence of the monthly subscription or precision marketing, the market space is quite large. Because of its high degree of customer loyalty, you can get a steady income from each of the user's body, but also the future have the opportunity to cross-trading. However, there is no support domestic credit card monthly payment, monthly price high churn rate and other issues. In addition to the obstacles on the specific implementation, currently the country has not seen a large enough market capacity.