First moment of bondage where the customer: a brand of electronic business survival difficulttext / i world network operators reporter Xu Wei \u0026 ldquo; has a spring breeze was blowing, all kinds of rumors finally settled. Two and half years of business history, ups and downs are like a trek through the rapids beautiful, sweet flavors bitter experience. NIKE KD 6 NSW Everything must withstand Nike Air Max a short temper, have to make their experience a fuller and more profound understanding had thought understand common sense. Steep rivers and lakes, but more beautiful. \u0026 Rdquo; today, the beginning of the brand founder Xu Xiaohui engraved on the microblogging officially confirmed the beginning of time where the customer acquisition related issues. The Peking University was born entrepreneurs still art in the face with a kind of non still looks quite calm tone. In fact, for the first moment, the acquisition has become a necessity. As early as the beginning of engraved seeking to sell the message has spread. But, really let the outside world feel surprised that the acquirer's identity: a peer, a former club a similar brand personality electricity supplier. Everything people marvel. First moment of marriage Godot, a representative of the desired term, while Xu Xiaohui set up Godot technology in 2010 is also the brand Kevin Durant electricity supplier hopeful year. That year, Masamasuo got nearly ten million dollars in financing, and the old club where customers continue scenery, get fifty million US dollars of financing, everything looks so good. First moment is also the birth on Nike Hyperdunk 2013 a sunny spring, the first round of financing is nearly ten million. March 2011, the first item Xu Xiaohui engraved early departure entrepreneurial network (crucco.com) on the line. Preheat edition on line 8 hours, attracted more than 5,000 registered users, which doomed the first moment is a student in the aura of the project. Perhaps the first moment or electricity supplier on behalf of expectations. At that time, leaving the near Liu Shuang evaluation on the microblogging first moment: \u0026 ldquo; Chinese clothing following the monotony of VANCL B2C template finally bit the same thing, and intellectuals do things out of that taste, I believe will soon Xiaohui the ability to use the powerful media force. \u0026 Rdquo; maybe then everyone is convinced, too reputable trader \u0026 ldquo; Where the object \u0026 rdquo; Xu Xiaohui marketing will soon rely on the Air Jordan Outlet unique positioning and strong marketing ability to make a previous electricity supplier brand new and completely different ideas. Xu Xiaohui has been to build a \u0026 ldquo; watercress version where the customer \u0026 rdquo ;, young artists to become first moment of target groups. Formally launched at the beginning of carved eve, he wrote: \u0026 ldquo; First moment to concentrate on the pursuit of quality of life, eager to unique urban young people, dedicated to provide cost-effective and leisure clothing. First moment of concern for young people who love the life of the inner world, and look forward with you to find the city in line with their own imagination, in a busy, crowded, anxiety outside, wakes up every one deep in the heart, bring your initial moving moments. \u0026 Rdquo; 2011 年 7 14, the beginning of the Hundred Days engraved line anniversary, announced that nearly 30 million registered users, customer price over 250 yuan. First moment on-line for three months, everything looks so wonderful. However, early the next moment has not as people imagined as a huge success. For a long time, the number of users of the beginning of time has not improved, customer price even declined. In the electricity business overall environment of downward pressure, Xu Xiaohui seem to feel the chill of winter. In November 2011, Xu Xiaohui talk with vintage clothing electricity supplier \u0026 ldquo; winter \u0026 rdquo; problem, vintage reply: \u0026 ldquo; do not say that winter, winter ah Nike Jordan Hydro 2 who told you? Winter mind you certainly dead. Nike KD 7 You just how much? First moment Network is a child, you should quickly run barefoot afraid of the wearer. \u0026 Rdquo; at the moment the old has got the sixth round of financing of $ 230 million, he believed that adverse economic investment, I believe that high-risk and high return. But Xu Xiaohui the first moment where the customer Kevin Garnett Shoes did not like a good time, but also not as big as the body mass, the beginning of time in the frenzy of the electricity business capital restless environment to be able to stress the growth is not easy. March 2012, the beginning of time stay Lynx, it was widely interpreted outside of \u0026 ldquo; \u0026 rdquo ;. winter experience In an interview in July 2012, in his frank: \u0026 ldquo; last year there are a lot of chasing you, but when you really want money, etc., in fact, later in August or September this year almost no capital. \u0026 Rdquo; no capital investment is not better than the beginning of time, just after four months, Xu Xiaohui confirm you are ready to sell the beginning of time, recognizing pure financial financing has been unable to make the beginning of time in the coming year the electricity supplier breakthrough in access to effective support. First moment of Broken Dreams brand to sell, perhaps for Xu Xiaohui is not the worst outcome. \u0026 Ldquo; First moment can at least sell out. \u0026 Rdquo; some analysts commented. In fact, several months earlier than the beginning of time on-line dimension cotton already in August 2012 to close down the news broke. For that group of capital ripening electricity supplier brands, only a few can really wait until spring comes. Challenges from the supply chain is perhaps the biggest challenge. First moment when just on the line, NOP Shuang Liu, founder accidentally said the word \u0026 ldquo; not on men's women's shoes together, the supply chain is not a small challenge \u0026 rdquo ;. Results unfortunately true that in the early carved products, product quality has become one of the largest users of Nike Kobe VIII criticism, even after passing through the user to describe the two can not wear. In this regard, Xu Xiaohui in the review admits: \u0026 ldquo; I think the last paragraph relative fragmentation, messy number, including the quality, there are some messy, this quality is relatively stable. Last year, when procurement is very simple, you just start doing short history when you plant your trust is not. As we first went to the factory, the Internet can not find your website, for your trust in people plant almost no \u0026 hellip; \u0026 hellip; \u0026 rdquo; the other hand, the electricity supplier industry as a whole, but the beginning of time had to face another problem is electrical Large environmental change providers. From the second half of 2011, the electricity supplier investment began fever. First moment of similar second-tier brands such, they can not Nike Air Jordan 5 Women get enough financing will not be large-scale promotion, and in turn, niche segments of the lack of exposure if the overall sales will not be able to maintain stable, further affecting cash chain. For control of the supply chain has led to a lack of adequate early engraved premium space, carved into the early days of cat it is destined to be cast aside and compete in the mass market in general. In fact, the bigger problem facing the first moment that the overall pressure on the apparel industry. In the field of fashion, formed after expansion of the industry makes the overall inventory backlog inventory clearance pressure is huge. At the same time, costs for the industry but in rising. \u0026 Ldquo; the same product, clear inventory of seventy to eighty million, while the cost of new original brand may have more than this number. \u0026 Rdquo; A true assessment apparel electricity supplier. All these factors aforementioned electricity supplier for original brand, it has become a vicious circle: the traditional companies face pressure on the stock is being cleaned through the network channels, while driving down overall consumer prices, and for the electricity supplier for original brand If there Nike Air LeBron EE is not enough premium capacity can not break through the bloody price war; and even if Nike Lebron 11 Low they can break through, consumer loyalty is far less than the face, then the cost of acquiring customers, in turn, increases in capital and traditional manufacturing Under the dual pressures of the industry struggling to survive. Conclusion For the first moment, the price of ten million sold to the old club, perhaps Cautious. And for the first time entrepreneurship Xu Xiaohui, even more Cheap Nike Free Outlet so: The acquisition of course a pity, after all, he did not in debt, did not leave negative image, but in any customer, he is still able to lead the existing team will be the beginning of time as an independent brand continue to build. Nike LeBron ST II For the future, one of the most obvious explanation is: Where the customer the first moment targeted at high-end premium sub-brand, expect to try the brand premium. For any customer who, after having gone through and then return to the blind expansion of the brand, and then you want to rebuild the brand premium and will not be too easy, after all, perhaps the beginning of a new approach to the acquisition moment. For the first moment, the arrival of a whole into any customer, not only to address the plight of the capital, but also can extend the brand's positioning, which is also very good for the first moment. However, after all, it is where the customer is the first moment. Where the customer acquisition first moment, quite two scholars sympathetic taste. For this acquisition, the more it shows the clothing brand electric providers experienced after capital fanatical embarrassment: an experienced category expansion \u0026 ldquo; Great Leap Forward \u0026 rdquo; once find direction, one that appears in the latter part Nike Lebron 10(X) of the \u0026 ldquo capital restless ; small fresh \u0026 rdquo; faced with the dilemma of lack of capital. This may be a signal: major brands have begun to integrate the electricity supplier, pushing already starting to show. Perhaps, the electricity supplier for the brand, in a frenzy of uncontrolled expansion experienced capital after another way to find a way out. [Welcome Search \u0026 ldquo in the micro channel; txws_txws \u0026 rdquo; attention to our official micro-channel, 6 a day to miss the wonderful article. ]