Masa Maso: the online 'FHM''We are a clothing company.' Sun Hung Beijing still nine co-products Co., Ltd., general manager of Masa Maso repeatedly emphasized. Many on the Internet to do the clothing business enterprises are more willing to say that he is an IT company, talking about how networking tools make product pricing low to staggering proportions. Sun Hung is dedicated to do a simple clothing company. 'Customers will buy cheap clothes through various channels, but will not give up on product quality and design requirements .Masa Maso not make a fuss about the price, but also to grasp the essence of clothing.' Sun Hung said. The past two years, direct sales network pioneer PPG shirt Rijindoujin story inspired many well-known apparel companies and internet users eager to put them online clothing outlet lines. PPG had become the industry's low-cost bundling strategy commonly used approach, which go in the low-priced product, '68 yuan a,' 'three play only 29 yuan', consumers feel that 'Even a bad product, buy Where once will not lose. ' Such sales, gave PPG Japanese shipments of more than ten thousand. This prosperity is based on low cost, low quality and high advertising investment on, but can not be sustained. By the end of 2008, there are rumors that PPG founder Liang absconded with money, online clothing direct selling industry shrouded in darkness. Masa Maso getting lit up in the night. Since formally launched in August 2008, this company has reached break-even, even a slight profit, processing thousands of orders per month, customer price increase of 157 yuan from the beginning to an average of 500 yuan, and has accumulated twenty registered users (almost all Nike Air Yeezy have buying behavior). From the beginning of the founder of Masa Maso, Sun Hung very valued team members to gain experience in traditional industries. He believes that do business must first grasp the nature of the industry, as do or do e-commerce store's sales, this is just a form. Masa Maso has a staff mostly from the traditional garment industry, this and PPG, where the customer is in stark contrast. In fact, Sun Hung Air Jordan 8 Retro old traveler that he is the apparel industry, with ten years of experience. He served as Zhejiang Gloria Co., Ltd. and Beijing executives CLEAR LUCERNE Viagra can garment center, has a wealth of resources in the design and procurement. His former business partner Zhang slightly network Xing Technology Shenzhen (China famous SP, 2004 was the acquisition of Sina) executives, deputy general manager of the incumbent Masa Maso, concentrating on data mining analysis and internet marketing. Masa Maso's goal is: the same quality, the lowest price; same price, best quality. They control the quality of clothing as the top priority issue. Sun Hung that the decision is good or bad piece of clothing there are two factors: First, the quality of fabric, the second is the level of processing. In the fabric of choice, except for a small part of the procurement abroad outside, Masa Maso majority are using a high-quality domestic Younger and Shandong Lutai fabric. In processing, Sun Hung spend resources, not only to find the original of Viagra can foundry plants, but also to Hong Kong Esquel this plant for the production of top shirt. 'Although we are a relatively small amount, but by virtue of a previous relationship, willing to give us the production of these plants and their high technology, very Air Jordan 19 low rate of defective products, to provide our quality assurance.' Masa Maso employees from the product process design aspects of starting, for proofing, production, testing all aspects of tracking, monitoring, upon receipt of each piece of clothing each test. Of quality control such Masa Maso operating costs and product prices higher than many competitors. In Case shirt, Masa Maso priced at between 200 to 400 yuan, where the customer is about 200 yuan. However, compared to the traditional garment enterprises, Masa Maso price advantage is very obvious. Masa Maso to the best-selling 'modal' underwear example, the Air Jordan 9 Retro product in Dior, CK and other brands are more than 260 of the price in the UK is 200 PAX prices, while only 49.5 yuan in Masa Maso. 'We do not pursue much cheaper, as long as you buy the same quality than offline products cheaper on it.' Sun Hung said, 'We are not into the mall, stores reduce investment, through direct sales, reduce distribution costs significantly compared to conventional clothing Enterprise, Masa Maso earned is the channel that part of the cost. 'clothing store design and quality are equally important. Sun Hung Spanish designer invited its brand design clothes, and emulate the third global clothing retailer, the famous Spanish fashion brand ZARA approach allows designers frequently travel to various fashion shows or access to various fashion sites , design some new products and top brands like fashion, thus ensuring Masa Maso keep up with fashion trends. However, Sun Hung really admire the philosophy and level ZARA supply chain management. 'We have a very small amount of Air Jordan 1 the processing plant control is still limited, and therefore can not learn yet Air Jordan XX8 ZARA mode, but we can predict the market based on sales data.' Shu Dynasty. Currently, Masa Maso sales forecast accuracy for the next month on average more than 90%, sales ratio can be controlled in 80% to 90%. Of course, doing network marketing is bound to take advantage of the Internet's unique strengths - data analysis. This analysis will not only help Nike Shoes enterprises interpret consumer behavior, but also to provide consumers with a better shopping experience. As Amazon recommend different books for different users, like, Masa Maso use this technique clothing recommended. 'Some people like to wear hoodies, some people like to wear shirts, each person's tendencies. We will carry out new clothing recommendations based on their past buying habits.' Shu Dynasty. In addition, the analysis data can also purchase clothing with recommendations based on the customer, so do not wear clothes fellow men can buy their own clothing of homes. However, this technology is not overnight, but based on the computer platform and large-scale consumption data accumulated on. Former vice president Liu introduced Joyo Amazon in the United States there are more than one hundred servers and several mathematicians specialized to do one thing, data mining and analysis. Visible, data analysis on the role of e-commerce Qijiang large. Sun Hongxi Masa Maso hope to become business men online wardrobe. Masa Maso name is his goal interpretation:. 'Masa is the ancient Greek god of war in Italy, Maso is a river watershed in France, wine-we want to be able to pop in Spain to China, want our consumers to be able to like Ares did when victorious return only the most beautiful wine to celebrate! '