[2013 world championship standings network operators Cai Fu Brand] Yin Man: to develop the history behind the brand, a cotton artist[i world network operators Note] \u0026 ldquo; color Rich List \u0026 rdquo; by the domestic e-commerce industry's most authoritative magazine 'world network operators,' according to the annual list of the launch of e-commerce. Color Rich List based SMEs, with a distinctive characteristics different from other rich list, is the first authoritative list belong to the network's own. Recommended period 2013 world championship standings network operators Cai Fu brand \u0026 mdash; \u0026 mdash; Yin Man. Text / world network operators reporter Zhou Lin \u0026 ldquo; 2012 years, we are doing it well. \u0026 Rdquo; cut off line under the foreign trade and wholesale business in 2012 and became Fang Jianhua Yan Man focused in the first year of e-commerce, this year, Fang Jianhua eyes just barely passed. The reality is that Yin Man is not a poor student, on the contrary, in the women's online transactions this course, which give a good answer in 2012. 2013, Yan Man's performance is more prominent, and only in the first quarter to complete the 100 million turnover. Yin Man office to catch an early arrival, just in time for the morning meeting, after the employee share, is in charge of reporting the performance of each business day Nike King before. Yin Man in the colors of the cultural wall, side tables outside conspicuous progress monthly sales. With the rise in monthly sales related shrewd founder of this company was trustworthy, unyielding but pragmatic character. In the hearts of Jiujiang was born in 1976, has been a benchmark figure \u0026 mdash; \u0026 mdash; Ma, a year ago, he even put up in his office a portrait, the portrait on the face of people, while the Ma, while the Fang Jianhua himself. He said, \u0026 ldquo; Ma heart is very strong, despite experiencing many ups and downs in life, but still stay motivated and a strong heart. \u0026 Rdquo; and all this is his desire. Venture Road uprooted from every point of view, Fang Jianhua are called a man willing to endure hardship, and his success today is inseparable ever eaten a lot of pain. Like most Internet industry practitioners have pretty academic background, different origins excellent condition, Fang Jianhua success is much more difficult, he began to rely more on the grassroots, with a pragmatic character and perspicacity to accumulate down strength. Fang Jianhua was born in a poor farmer's childhood dream was to ride the tractor in the field, moving directly from this dream because of his fame chase \u0026 mdash; \u0026 mdash; he said, because it looks like \u0026 ldquo; cool and handsome, only prestigious talent can start \u0026 rdquo ;. Slightly bigger, he was from eye problems, and therefore wanted to be his excellent doctor. However, these dreams for a poor family children, seem out of reach. Fang Jianhua brother missed two consecutive years of college entrance examination related to the list, the third year of the family going to the last ditch, because of the limited economic conditions at home, the Fang Jianhua finished junior high school drop out, to the town on two months clothing workshops, will follow the village work force, went to Fujian garment factory do unskilled laborer. In the era of scarcity that opportunity, a rural child wants only one way to succeed, is the university. The second in September, Fang Jianhua brother admitted to the Nanchang University, for a time became the focus around the village. The parties hope to see my father decided to return to school to let Fang Jianhua. However, the burden of two children's school fees, such as for rural households Fang, the reality unusually heavy, Fang Jianhua still impressed by the scene of the year: Since dropping out of school, a small box with food when they go to school with food shelf , and when to return to school, he has to pick up the box, did not receive much education of the mother stopping him, I hope he continues to work to earn money. Fang Jianhua After a dispute, only to regain the opportunity to read in high school. This frustration from the family, so Fang Jianhua mother once thought themselves very lightly. And then he again hopes to achieve success is driven by hard work, perhaps from the first such unconvinced. In fact, before this, Fang is the local name of a farming expert, Fang Jianhua father worked on this for their son, even distant relatives also require stringent, in order to do good work, Fang Jianhua Once shoulders swollen boss would not say to his family. After graduating from college, Fang Jianhua south to Guangzhou, joined with his brother. To save money, Fang Jianhua care teacher to do a home in Guangdong student card to buy half-price tickets. But to Guangzhou, checked the man asked if he would speak Cantonese, Fang Jianhua did not know what to say to see the world and is sent to the body of only 200 yuan. Gripping the remaining six dollars, first came to the big city Fang Jianhua blindsided \u0026 mdash; \u0026 mdash; brother gave him a call Village address and Nike Air Yeezy a phone number. And that unfortunate morning, he repeated the call brother call the machine did not respond. In desperation, Fang Jianhua spend four dollars the bus to find his brother said that the villages. Villages that era, though not today's busy, complicated, but already has a crowded, messy basic characteristics, in order to find his brother, inhabited by tens of thousands of people in villages Xiancun, Fang Jianhua only one street to call, simply use the native dialect of the brother he shouted out. Settle down, the days have begun to tighten their belts, they use English words pawn chopping block, down the university intends to keep the collection of some of the par value of ten yuan are strapped in old spent. During that vagrant life, although hard, but ultimately laid the Fang Jianhua life first conviction. Until now, Fang Jianhua nearly forty years, is still very afraid of people pomp. \u0026 Ldquo; pomp person shoo not a good thing to do, nine out of ten is a liar, \u0026 rdquo; he almost extreme to conclude. After the integrity save the day for many years, Fang Jianhua self-positioning, think and clothing lasting bonds because of family background, the same business-minded but also from such an environment \u0026 mdash; \u0026 mdash; to help the family burdens, when he and his brother primary schools will be wholesale ice cream to selling, selling Chinese New Year paintings, summer vegetables species. After the university, the school started selling school supplies and daily necessities, school security has been caught on to another school to sell, \u0026 ldquo; When college, I would think to go to the coast to try again, have their share of business \u0026 rdquo ;. Beginning cotton business, initially benefited from Mrs. Fang Jianhua forest habitat. Kids Nike Trainers At that time the forest habitat where Taiwanese companies, there is a nice big customers, but the boss is always the event of default, the company is also rare, the whole business to take care of the forest habitat. The customer is in arrears for too troublesome, they encourage forest-dwelling alone. That time, Fang Lin two graduated only a year, all the belongings of two people there are less than 20,000, the East moved west Minato they borrowed another 30,000, in 1998, Fang Jianhua and forest habitat leave their company, started entrepreneurship. Unexpectedly, the Taiwan customers to do business on the first single smashed. This order requires the production of a number of lace sweaters, Fang Jianhua bought fabric in the market, looking for a giant Hubei processing. For this family trust skilled manufacturers, Fang Jianhua and did not carry out the shipment with a single, only until delivery found neckline big an inch and a half, with the original style is very different. After the kind of clothing sent to customers and clients that is difficult to accept. To minimize losses, the deal eventually became cheap consignment by the customer to help Fang Jianhua, had fifty-six ten clothes sell ten dollars, not only cost 50,000 all into it, resulting consignment is difficult in the short term recovered. How to make money second single business, this is the biggest problem faced at the time Fang Jianhua. In order to save customers, Fang Jianhua decided to reverse the unfavorable situation. Thanks in advance that this will be every two weeks to customers in Taiwan to the mainland to pick a model, and forest habitat Fang Jianhua will discuss and try to continue to give the customers for product development. But his competitors up to more than 20 templates to choose from three o'clock to seven pm conduct, Fang Jianhua came in last. Since the first single did not do a good job, Fang Jianhua more candid in attitude, design and hit twenty or thirty model, clients for such serious move, agreed to continue cooperation. At the same time, customers also promised to pay five percent of the deposit Fang Jianhua, enough for him to buy the fabric. \u0026 Ldquo; if I do not have a sincere and positive attitude to face, I basically do not have this chance. \u0026 Nike Shoes Rdquo; afterwards recalled the thrilling process, Fang Jianhua summed up. From 1998 to 2009, the customer has become the most important customers Fang Jianhua, a cooperation that is ten years, while the client area of expertise is cotton. Years of cooperation, let Fang Jianhua on cotton market is very familiar with. Business to do more, Fang Jianhua began to have additional considerations. Once the farm to the suburbs to eat and watch the popular business, Fang Jianhua thought, now consumers love the original ecology of the things, if they create a clothing brand, can make people feel natural and comfortable, his ideal brand Meaning is attained. This will have a later Yan Man. Transformation is not afraid to eat crab in 2005, Alibaba in Guangzhou Dongfang Hotel convened the first network operators General Assembly in Guangdong Province. Size of the plant has hundreds of Fang Jianhua, Ma sitting in the audience and listen to talk the United States, South Korea, Japan, e-commerce, speaking Chinese business environment. After the meeting, Fang Jianhua joined Alibaba, initial contact e-commerce. Through the network, Fang Jianhua find a lot of agents in China's foreign trade, foreign trade business situation quickly opened, the plant has reached the scale of thousands of people. In addition to the development of foreign trade through B2B, Fang Jianhua also made some other attempts: to do the next line wholesale domestic trade, open Taobao. From multiple layouts, you can see the macro trends Fang Jianhua sensitivity \u0026 mdash; \u0026 mdash; the financial crisis a year ago, Fang Jianhua discovered dollars a month convertibility of the RMB market began to change, revenue growth is also shrinking He immediately got a judge: foreign trade market to die. Judge of that year, he registered the Yin Man brand, began tentatively domestic market, \u0026 ldquo; \u0026 rdquo ;. be a rainy day All along, Fang Jianhua are looking for their own complacency. He likes to read, spend time every day to do some case studies, whether the Internet or mobile Internet, he is in very early dare to try. Taobao shop on-line is a good example. A clerk in a factory, with Fang Jianhua chatting referred to his love of online shopping, Taobao many clothing stores are selling well, just have a lot of inventory in factories, warehouses, why not get online to sell it? Fang Jianhua let her open a shop on Taobao, one day really can sell two dozen pieces. Since then, Fang Jianhua will conduct the company's business division, under the foreign trade business and wholesale business lines to the two executives in charge of the management, himself painstaking research from the e-commerce. Indeed, despite the trade presents weakened state from the trend, but still maintained a very brisk performance, the company earnings in 2008 is the best looking of the year, is derived from the foreign trade business and wholesale business brings good income. For Fang Jianhua suddenly let go, switch to another unfamiliar areas, most companies who said they did not understand. Renovation of existing office in early 2009 as the e-commerce business office space, some company executives have no time to read. Even if they encounter resistance, Fang Jianhua still intends to stick to it, a workaround is \u0026 mdash; \u0026 mdash; not to use the company's other resources to do it, but borrowed from the line warehouse goods with a value of three million, on the electricity provider dedicated office space, and to clear this account recorded in the books on finance. 2009, 2010, Yan Man electricity supplier business losses in the previous year to reach two to three million or more, but only two people know Fang Jianhua and financial manager. \u0026 Ldquo; he said I ought, but I understand the situation of foreign trade business, but also believe the prospects of e-commerce, I told the staff that electricity suppliers do well, at least to flat. \u0026 Rdquo; Fang Jianhua said that until 2011, Yan Man line sales reached tens of millions of times, in the company of other people began to really believe this thing, it is worth expanding. It was at this time, \u0026 ldquo; only one thing \u0026 rdquo; obsession reappeared, Fang Jianhua decided to make the company more than ten years of foreign trade business cut. Make this decision is painful, let Fang Jianhua entangled six months. Six months time, he put the line brand sales backlog of inventory to get online, quickly sold out, with actual results to illustrate the need to cut this one; in foreign trade business, the 2011 full-year net profit is expected to be Five, six million, but we have made very difficult, finally unanimously decided, must be cut off. Original brand disappointing for the network even from childhood hardship involved too unyielding character, Fang Jianhua also reflected in business logic, but it is much more than a Zhengkou Qi, but also to the Lynx distribution of limited resources, and traditional brands a higher low. And \u0026 ldquo; two-eleven \u0026 rdquo; a war, so to Yan Man as the representative of network original brand proud. 2012 \u0026 ldquo; two-eleven \u0026 rdquo; nike dunk heels the 0:01 before, Yan Man of consumer views and bass bass bass volume will go up, but an hour later, Yan Man only came in ninth. 2:00 am Fang Jianhua to Korean homes have clothes, founder Zhaoying Guang call exchange of war, did not expect to feel Zhaoying Guang customer price is too low, not worth holding large expectations have fallen asleep. To hear this news, Fang Jianhua suddenly very excited, he repeatedly urged Zhaoying Guang get up and stick to it. Because, \u0026 ldquo; network original brand of honor and status is sure to keep the \u0026 rdquo ;. That night, Yan Man of the new models on the shelves late emergency plan, and in the promotion of the means to make adjustments, buy early morning hours of keyword, \u0026 ldquo; two to five, a lot of people go to bed, but we put that period Taobao traffic leads to Yin Man came \u0026 rdquo ;, Fang Jianhua call this \u0026 ldquo; do not give a second. \u0026 Rdquo; the next morning, the first day the focus Yan Man flagship store cat put Korean homes have clothes pictures and links to Yan Man traffic guide to Korean homes have clothes shops. By constantly adjusting the structure and marketing of goods, and ultimately, Yan Man rushed to the second place women's, Liebo first, third Air Jordan 13 Retro Korean homes have clothes. The first three are all-network original brand. Fang Jianhua talk about here, he waved his hand excitedly said: \u0026 ldquo; This is more good-looking! \u0026 Rdquo; then, he explained, in many people's view, the network will feel natural to be weaker than the original brand traditional brand, once this idea formed and consolidated, on the Internet will have a lot of good resources more tendency traditional brand, which is very unfavorable for network original brand, hold a strategic position becomes critical. In the first quarter, the Lynx traded five women are network original brand, and last year's situation is that there are five in twenty-three traditional brand. Fang Jianhua see it as women's traditional brand acclimatized signals that go in front of the network original brand traditional brand has far behind. Similarly, after the first quarter data release, a small two golden light on the microblogging wrote: \u0026 ldquo; So, three to five years, scouring Kids Nike Trainers the Department of the original women's inevitable subversion of the traditional women's, wait and see. \u0026 Rdquo; with turnover rising about is Fang Jianhua attention to detail \u0026 mdash; \u0026 mdash; even now, he still maintained a work more than 12 hours a day frenzy, and more personally with detergent and water, wipe to demonstrate to employees how to hold the ring in place on every detail. Yin Man in the Lynx shop, there are the company's own internal newsletter design 'Stone Yin' magazine; customer places an order shopping, Yan Man will send a very beautiful exclusive packaging, its logo design chosen literary feel light paper, the color is also meticulous. These are all explained, now the cheeks thin narrow, less than middle-aged but slightly balding of \u0026 ldquo; \u0026 rdquo ;, workaholic with the year has been a far cry from the countryside who teenager. (As contained in the 'world network operators \u0026 middot; managers' June issue)