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A 10.5 hour battery life, brilliant HD graphics capability, gestural interfaces, and hardware system prices well below $1,000 are some features of a series of Fusion chips that Advanced Micro Devices (AMD) Inc. is aiming squarely at the mainstream market.
The specs of the company’s A-Series of APUs (accelerated processing unit), also indicate that AMD is gunning for rival Intel’s Core i3 to Core i7 market.
The release of the A-series closely rounds out AMD`s initial APU offerings which were initially targeted at the netbook and tablet markets. Fusion and Sandy Bridge processors combine a central processing unit and a graphics processing unit in a single die. The A-series trails Intel Corp.’s APU offering but also comes some four months after Intel has admitted spotting some design flaws in its Sandy Bridge processors with battery such as Fujitsu LifeBook P250 Battery , Fujitsu Lifebook P5010 Battery , Fujitsu Lifebook P5010D Battery , Fujitsu Lifebook P5020 Battery , Fujitsu LifeBook P8010 Battery , Fujitsu LifeBook P8020 Battery , Fujitsu Lifebook S2000 Battery , Fujitsu LifeBook S2010 Battery , Fujitsu Lifebook S2020 Battery , Fujitsu LifeBook S2110 Battery , Fujitsu LIFEBOOK S8205 Battery , Fujitsu LIFEBOOK S8305 Battery that could affect its Core i5 and Core i7 quad-core microprocessors.
“Our main target is the sweet spot…mainstream users. This segment has evolved to become consumers of considerable computing power,” said Tony Fernandez-Stoll, vice-president of marketing for the Americas at AMD.
The processor is scheduled to appear throughout the second quarter of 2011 in more than 150 notebooks and desktops machines from leading computer manufacturers, Fernandez-Stoll said in a product briefing during the 2011 Montreal Grand Prix. The Ferrari Formula 1 team uses AMD processor-based computer systems to provide technicians and drivers with real-time performance diagnostics and simulation graphics.
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Codenamed “Llano”, the A-Series combines up to four x86 CPU cores and up to 400 Radeon cores along with dedicated HD video processing on a single chip.
The system allows multi-monitor support, 3D video, and real-time image stabilization and for gestural interfaces. Gestural interfaces employ embedded optical sensors to track the movement of a user’s fingers in order to execute a command.
Shane Rau, program director for computing, networking and storage semiconductors at analyst firm IDC Corp., said these may be features associated with consumer demands, but more and more SMB users are employing applications such as video, image processing, facial and gestural recognition and multitasking capabilities for their computing needs.
“Often SMB operators also purchase equipment like consumers do – in small units at a time,” said the IDC infrastructure and hardware expert.
“The benefits SMB buyers can get from the A series are mainly universal such as longer battery life, improved performance and the option to upgrade to discrete-level graphics with DirectX 11,” said Rau.