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Interactivity during the Academy Awards telecast once meant booing at the television every time there was a winner I hadn’t picked for my Oscars pool. This year, I had my head glued to an iPad instead.
The Oscars’ official companion app returned this year, after winning an Emmy in 2011 for outstanding creative achievement in interactive media. Produced by ABC, the network that televised Sunday’s ceremony in the U.S., the free software gave me backstage access, a journey through history and a chance to challenge friends on predicting winners.
Before the show, I used the app to link my Oscars picks to Facebook with battery like Toshiba PA3248U-1BRS Battery , Toshiba PA3250U Battery , Toshiba PA3250U-1BAS Battery , Toshiba PA3250U-1BRS Battery , Toshiba PA3257U Battery , Toshiba PA3257U-1BAS Battery , Toshiba PA3257U-1BRS Battery , Toshiba PA3258 Battery , Toshiba PA3258U Battery , Toshiba PA3258U-1BAS Battery , Toshiba PA3258U-1BRS Battery , Toshiba PA3259 Battery so I could compete with friends and track their progress throughout the evening. I viewed video clips on how people dress up for the ceremony and how celebrity chef Wolfgang Puck prepares a party appetizer. Movie critics, including The Associated Press’ Christy Lemire, chimed in on major nominees.
There was video of Oscars host Billy Crystal’s 1992 opening monologue, backstage speeches by winners last year and Jack Palance’s spontaneous push-ups after winning best supporting actor in 1992.
During the show, I got a “backstage pass” to video not available on TV. Ads from Sprint occasionally interrupted the live streams.
The app was available in the U.S. for Apple’s iPhone and iPod Touch, but you really needed the iPad’s larger screen to make the best use of it.
Shamefully, there wasn’t a version for the millions of Android phones and tablet computers out there, let alone BlackBerrys and other devices. It reminded me of how annoyed owners of Apple’s Mac computers felt when companies made software only for Windows computers.