Storm Marketing Director AV: What kind of marketing content to be effective?i dark horse Note: September 11, at the center of a dark horse roadshow, director of marketing for entrepreneurs Union launched a line of activities under section 2, invited to STORM marketing director, co-founder of the ninth course Pony Song (Public number: zhongguowenlian ) For content marketing model to share. The following consolidation of its Oral: stage environment in which your assets conditions and capabilities, everyone is different, so when we do spread, or do their own, they can perform. We must recognize that the implementation of what we want to do, we do in fact any spread should have a purpose, first a lot of people do not know why I want to do it, why do I have a micro-blog, why do I have a micro-channel. We all feel that we can spend less money to achieve good results, in fact, this is a misunderstanding. Interactive marketing, traditional advertising I have done, in my years of experience, up to now we think the most effective, most reliable or traditional advertising, of course, traditional advertising, including Baidu search. The so-called social marketing, microblogging marketing, micro-channel marketing, there are only a few companies that case, most companies actually wasted money. What kind of content is effective? The first one is to be a cause for concern, no attention to no avail. First, the content is to be cause for concern, followed by propagation can bring, and the third called prompt action. From the first look, for example, \u0026 ldquo; Yang Yang Yang \u0026 rdquo; called attention, whether it is more disgusting methods. Another is the use of word of mouth, you should help your customers speak some content to let him help you to spread, for example, there is a problem Baidu, which is Baidu help you summed up a slogan, it can be word of mouth, and I saw the benefits of other companies made particularly good, I think Baidu HR pretty long, these are spread on behalf of, because we are keen to discuss the issue. What a cause for concern? First, I think advertising should be relevant, you have to give me a reason why the concern you. Most drug ads will start with symptoms of stomach acid bloating. Why would first say these three words? Because he wanted those who screened. There is also a story of blind beggars, first written in the brand \u0026 ldquo; I am a blind, please help my child \u0026 rdquo ;, did not get much attention, and later helped him into pedestrian \u0026 ldquo; It is a beautiful day, but I do not see to \u0026 rdquo ;, there are a lot of people to give him money. This is because most people do not experience blind, a blind man how about we do not know, but after he describe the actual situation, we will realize that this is a relationship with me, because I can see the beautiful day, but He could not see, so causing the associated resistance, causing more people's attention. The second, called unique, if you are not unique there is no future, so we are creating the content, which must have unique content spread enough. Either because his product itself is very unique, such as there is a product called \u0026 ldquo; \u0026 rdquo ;, bombing giant squid which product is larger than a man's face is longer, not because of his propaganda copywriter to write good, but because he's products like no other, he has his own unique selling point, so called copy: bigger than the face, it is longer than the face. Some unique content spread enough, for example, there is a brand called \u0026 ldquo; \u0026 rdquo ;, call a duck a duck to sell his name from the content distribution has already begun. First name almost all of them have heard it did not forget, and many people in the micro channel is the sun, and his wife was not at home today, I called a duck, I called a duck, this is very easy to be misunderstood, very easy to remember, a name is very easy to spread, and his content distribution contains all things. His name is very unique; his very unique product, the product is not unique on the duck, but he sent something that is double yellow eggs; then it's menu is unique, Flying packages, solo package; delivery is also very unique, others are good luck, and his courier was a little brother, 90, he wore a T-shirt that read in front of ducks came, take the time to read, duck away. Every element of people a spread. The third is the first character. During the 2010 World Cup with our working time from nine postponed until half past ten, the company put a variety of Red Bull, won the go leopard, because of this incident we reported on a cell phone, the Beijing News, on Zhejiang TV Hubei TV, also are free on. But this matter in the 2012 European Cup when someone did the same, and it's more favorable conditions, but it is only one thousand times forward, and why? Because we first proposed, we first say, second one has not attractive, the second effect will be greatly reduced use. Fourth, the channel is very important. The so-called new media are no CCTV good, as long as the money was smashed CCTV, allowing you to quickly get a reputation. But in fact there are a lot of five hundred is two people, but you still think he is from the inside out, you would think he is very good, very arrogant, that's what he is in that position, no matter what we all think you can . Fifth, simple emotions, the real thing still can impress Air Jordan 1 people. We call family, friendship, love still exists, the basic elements of simple or moving play. World Cup, we give every male employee's wife sent a bouquet of roses custom, called \u0026 ldquo; one can forgive an affair \u0026 rdquo ;, said the World Cup was derailed collective man, is this human touch children of concern. Sixth, there is content with the relationship between hot nowadays more interesting, easier to spread. Durex sent over a map, he said that under the rain wearing rain boots, set up a condom, then forwarded tens of thousands of times. That year the topic of a lot of heavy rain, when several people died, the first of his great idea, and the second he had to focus attention, so there will be many such forwarding. Also, in the hurdler Liu Xiang fails, Durex just sent a text, he said, \u0026 ldquo; fastest man is not the best, insist Nike Heels Boots in the end is the real strong man \u0026 rdquo ;, choose this time, meaning everyone of us know, this microblogging has been forwarded forty thousand times. There Air Jordan 19 is a misunderstanding, that is content-oriented forget products, the most typical example is the movie of the implant, I think the film is a failure of implantation of 90%, for example, last year a person implanted with a \u0026 ldquo; \u0026 rdquo ;, private customized to the 'personal custom' twenty million, one person with a 'personal custom' not a cent relationship, and fleeting, that extra 20 million is basically white smashed. The second is that the content is not just doing to do the brand, which is a valid transmission. There is a microblogging panda genius, his microblogging can be forwarded for each one million times, and each of his microblogging almost all advertising, his story is a relationship with the brand, but sometimes Brand Background buried very, very deep, after you read do not know what the brand is. Do you have an obvious product placement, even if only a thousand times spread, spread than a million times but can not see what brand to the good. We do spread, how to get spread, how to get efficiency, in fact, the most basic thing is insight into human nature, human nature has a lot of weaknesses, many of the most fundamental things that can not be crossed. If your ad is really nothing to say, you put a beauty or put the animal, or put a child, these three are the most appealing. For example, there are three men G principle, gambling, gaming as well as beauty, the three men are the most attractive. We see a lot of people some getting used to, we see some of his dreams, he hopes something dry, his values, in fact, this is the insight into human nature. If you say the same values with him, he will recognize you, if you find him a little habit, he will recognize you. In fact, we now have one of the biggest habit is to brush Nike Air Force 1 the micro-channel, we can not help but have five minutes to brush once, when we filmed such an ad when he will emotionally. Advertising also need to have persuasive. Especially advertising, advertising this thing if you do not have a specific example, you can not convince me, is invalid. In fact, why people would be convinced, you tell me the truth on the line. He used a logic tell you another logic, he would convince you. Write copy or do spread is the same, the reason to make clear on the line. United States invited a psychologist wrote a recruitment advertising: a soldier to soldier it is not terrible!. Because no more than two possibilities after the army, war or no war, no war, so what's to fear? There are two possibilities after the war there, on the front line or not on the front line, not on the front line of what's scary? Back to the front there are two possibilities, injured or not injured, not hurt and what's scary? there are two possibilities after the injury, minor or serious injuries, minor injuries what's scary? seriously injured after there Air Jordan 7 Retro are two possibilities, can be cured or cure, can cure what's scary? cure and what's scary? Because you're dead. He passed his logic, we eliminate the biggest fear for a soldier, that is, the fear of death. Ads need to have exposure effects. What exposure effect about? A good thing you imagined, you see, the more you feel it, the better. I think just entering college students are generally long, if you had four years later you find classmates have long good, it is better than the other classes. This is because you get along with him day and night, not because he becomes beautiful because you see the more you see him feel better. Advertising is the same, we can recall their shopping experience, go to the supermarket to buy things, heard things you rarely buy, unless it is buy one get one or promotional let you try it, and you heard it feel good, this is a psychological feeling. Melatonin as we hate the same, but some people want to go to the supermarket to buy something parents and elders, he still flashed melatonin advertisements to his concept: I do not know what to buy, have a choice phobia, I also do not understand the health care products, then your mind will be sounded words, \u0026 ldquo; the holidays this year, not gifts, gifts also receive melatonin \u0026 rdquo ;. Many research data is not used as a reference. For example, I would go to research, what kind Nike Shoes of advertising most credible? It must have been an acquaintance introduced. Then you do not believe most of what? TV commercials and newspaper ads. The results of your research is to not advertise that advertising can not do it? No, advertising is still valid. With friends to do the spread, but who will give you spread that stuff every day. There are some very two research problems, such as a lot of you people? You're a very open person? Most people would have to lie. As a salesperson, you should go talk directly with consumers. For an electric baking pan child, that's fine interpretation of \u0026 ldquo; your imagination and your product positioning in the minds of consumers true \u0026 rdquo ;. There is a brand called Li Ren electric baking pan, I simply asked marketing people talk, he said that we have a very strong electric baking pan function, but also a lot of features, and aviation materials. He told me that we are ready to engage in a larger baking pan, because some people think it is small, but I think that some people are out of his imagination, he felt that not big enough. I said, you really have no real use in the kitchen baking pan too? Most people would not put kitchen baking pan on the outside, most of it up. Because electric baking pan on the stove can only occupy other space kitchen. But then, really impressed me buy Liren electric baking pan is selling word \u0026 ldquo; Liren is specialized in baking pan is Jen Lee invented the electric baking pan. \u0026 Rdquo; I do not know what it is not to be their slogan, but this sentence in Air Jordan 5 Retro my personal here is useful. If you decide to use, you need to do some research. I shared this end, thank you! This era does not work cross-border, cross-border thinking is the core of the Internet thinking. Entrepreneurs launch a marketing alliance director, 500 people, must be responsible for the marketing of small partners to join, there are already millet, Taobao, micro-channel, drops a taxi, STORM, aunt you, the way home, very route, roseonly, street street and other authentic marketing director in the group. Impact of market events fresh and fun every day, a classic case of cross-border cooperation. Would like to join a small group of partners, please add deputy director of media entrepreneurs Market Song Ai Micro Signal: 309 583 715 This article i dark horse All rights reserved Please indicate the source, tort reserved.