Amazon's threat custom clothing sites areforeign media reported that in recent years the United States has a large number of start-up companies have been offering high-end clothing line customization service, trying to win a share of $ 200 billion from the size of the e-commerce market. These start-up companies in their support of venture capital institutions, a market dominant Amazon launch an effective challenge. The following is the text of the article: access to venture favor as more and more consumers turn subdivided website well below department store prices to buy high-end custom clothing, New Enterprise Associates, Accel Partners, Lightspeed Venture Partners and Battery Air Jordan 4 Retro Ventures and other risk Investment companies are increasing investment in the field of electronic commerce. According to the National Venture Capital Association, venture capital firms in promoting these, US online retail industry this year has raised $ 328.7 million of funds, compared with the year 2011 more than doubled. J. Hilburn, American Giant and Bonobos and other US high-end custom apparel e-commerce start-up companies are also moving into the market, trying to win a share of this market with unlimited potential. According to market research firm Forrester Research estimates that by 2016 US e-commerce market will reach $ 327 billion, far more than $ 202 billion in 2011. Custom clothing company directly shipped from the factory to the consumer, eliminating the shop this link in the supply chain, which can sell for less than the price of department store merchandise, profit margins are also higher than the online retail giant Amazon. With this business model, they get the consumer's favor and venture capital firms. Battery Ventures partner Brian O'Malley (Brian O'Malley) expressed:. 'J Hilburn shirt sold fabrics produced in a factory in Italy, and Zegna shirt also use this fabric, but Neiman Marcus (USA luxury product chain of department stores) the price was as high as $ 300. 'O'Malley added,' J. Hilburn at a lower price for the consumer launch of fully tailored shirt of the same fabric, but in the process as much as possible to reduce intermediate links, their business profit margins are still good. 'J. Hilburn date financing totaled $ 12 million, Battery Ventures is one of its investors. Reduce intermediate links New Enterprise Associates partner Harry Wheeler (Harry Weller), said high-end custom clothing company has been to get the favor of consumers and investors, in part because they could not provide consumers with their retailers from the traditional network where the experience gained. New Enterprise Associates of many e-commerce startups investment. Wheeler said: 'They seized the opportunity of a consumer behavior can be resolved if you only compare the consumer price shopping inefficiencies, then you can earn more money in addition, you have to understand that men do not like shopping. Arcade - If you can provide relaxed shopping opportunities for them, then they will pay you a pretty good price. 'According to co-founder and CEO J. Hilburn Hill Davis Air Jordan Others (Hil Davis) reports, the company will a series of measures to reduce operating expenses, such as the elimination of costs associated with warehousing and store operations relating to shorten the time to market of new products. He said that in the majority of retailers, due from the factory to stores this supply chain, the Air Jordan 1 time a garment is three times the final listing J. Hilburn custom clothing. Davis said the material costs J. Hilburn a men's shirt is about $ 35, the production cost is about $ 22. In other words, the cost of this men's shirts for a total of $ 57, far below the Ermenegildo Zegna Group using the same fabric, but the price is up to $ 200 shirt. Neiman Marcus at the official website, Zegna shirt priced at 325-435 US dollars. Because of this higher-margin business model, J. Hilburn's gross margin as high as 54 percent, compared to the Amazon in 2011 gross profit margin was 22%, Macy's in the previous fiscal year's gross margin 40%. Davis said, 'Obviously, we can learn from the retail supply chain to save a lot of money.' Amazon spokesman Stacy Keller (Stacey Keller) and Zegna spokesman declined to comment. This business model also received some of the traditional retail investment. In April, men's clothing brand Bonobos vertical retail site to raise funds in the $ 16.4 million round of financing, high-end department store operator Nordstrom will lead investor in this round of financing. Nordstrom move aimed at improving the network marketing company products. Nordstrom spokesman Colin Johnson (Colin Johnson) in an interview said: 'The online business is our fastest growing business .Bonobos is a fast-growing company, launched the business model in line with men's shopping habits from us. learn to experience them excited. 'Bonobos as two Stanford Business School Students Brian Sipa Li (Brian Spaly) and Andy Dunn (Andy Dunn) is a research project, founded in 2007. When the two friends went to Colombia to attend the wedding received a handmade shorts, thus he discovered a previously untapped market segment: This tight beam waist shorts satisfy those who want to show their men fit body It needs. After the Stanford students sold some samples 斯帕利 and Dunn founded the Bonobos website. Currently, Bonobos from Lightspeed and venture capital firm Accel Partners and other financing more than 38 million US Air Jordan 17 dollars. With the financial support, Bonobos also extended its business Nike Shox from shorts to shirts and suits made of build. Amazon Bonobos challenge currently is the largest US apparel brand custom website, and J. Hilburn is the nation's largest custom shirt website, American Giant which sells casual clothing for Men. J. Hilburn and American Giant designers in the clothing styles, fabrics and sewing quality and other aspects of working directly with the manufacturer. Through annual ceaseless orders, which the two companies can ensure that the manufacturer of small quantities of products they offer. Davis had been a retail industry analyst at a hedge fund Citadel LLC, and he had the idea of founder J. Hilburn when Virgin Islands honeymoon. In 2007, he and former Credit Suisse First Boston investment banker Villars-sur · La Huode (Veeral Rathod) co-founder of J. Hilburn. Davis and La Huode like high-end shirt brand, but they hate mad mall. Davies said: '? If the price of $ 109 can buy a custom shirt in the same fabric, who would have produced $ 250 to buy a good shirt under it and this is our bet.' Although this year J. Hilburn sales will increase more Nike Air Yeezy than $ 17 million in 2011 to more than double compared with the Amazon, the company's success depends on a small number of loyal customers. Amazon number of users more than 100 million people, last year sales of $ 48.1 billion due to the wide range of goods, while members such as Amazon Prime service to help attract a lot of 'repeat' so Amazon and Macy's in seeking one-stop shopping experience considerable appeal among consumers. Market potential based on data provided by the National Venture Capital Association, New Enterprise Associates to date on a number of high-end clothing custom website inject $ 18.7 million. New Enterprise Associates investment targets also include parts suppliers BeachMint and flash sales site Gilt. Gilt spokesperson Jennifer Miller (Jennifer Miller), said the company plans IPO in 2013 (initial public offering). American Giant began in February this year online sales T-shirts, and shipped directly from the factory to the consumer. Like with Bonobos are, American Giant also offers men's custom clothing. This business model helps American Giant cut a large number of supply chain costs, so they can assume many Nike Shoes retailers can not afford the one thing that is manufactured in the United States. American Giant All clothes are cut and sewn in Brisbane, California. Venture capital firm Norwest Venture Partners partner Josh Goldman (Josh Goldman) said that the reason why the small men's clothing to customize the site favored by venture capital firms, 'because consumers are very excited about the new shopping experience. In the past, Online shopping is the search - such as Amazon's business model, now is curated 'Norwest Venture Partners of boutique clothing site ModCloth Inc invested. In the round by the former Pepsi CEO Donald Kendall (Donald Kendall) lead investor financing, American Giant $ 5 million to raise funds from angel investors place. American Giant next year the company expects revenue to grow twice, but refused to provide specific data. O'Malley said:. 'By providing products welcomed by consumers, attracting a large number of 'repeat', these start-up companies has become the focus of attention of this market still has enormous growth potential.' (Source: Sina Technology)