[ThanksAvisBlume enthusiastic translation. If other friends also have good original or translations, you can try to recommend to Bole online. 1990] Professor Baba Shiv (currently working at Stanford University), and its co-author Alex Fedorikhin, with 165 graduate students for the object to do a simple experiment. They make half of the students remember a 7-digit, and the other half to remember a two-digit. After the memory task is completed, participants were told that the experiment, as a reward they can choose one between chocolate cake and fruit plate. Participants with memories of 2-digit seven-digit participant memory compared with a 50% probability prefer chocolate cake rather than fruit plate. Many experiments have reached a strange conclusion: willpower and cognitive processes will consume resources with a resource pool. This allows researchers surprised. In the devastated heart of design problems after consuming several hours, on the way home you are likely to eat a big meal at Burger King to stop. Bindings like meeting had to endure hard and Biechu internal injuries, after a full day to write code that when they are not smooth. Willpower (self-control) and cognitive tasks consume resources with a resource pool, not here consumed is consumed there. Only a pool of resources, which scarce resources and precious and easy to wear and tear. If you spend a whole day to practice self-control (black-face customer or colleague mindless), then you are at home, the resource pools on the bottom. Resource pool will be empty. Even if you like to solve difficult problems at work, or when you use self-control will consume resources. Whatever you do is something like or hate thing, resource pool of resources will be consumed. Cognitive resource consumption is regardless of the occasion. In order to point toward your child or dog yelling trivial, or a dog barking at you, consumes cognitive resources. There have been an experiment, it requires a set of dog sat quietly, can not do other things, after a few minutes, they can play the beloved toys looking for food (dog toy through efforts from inside the food comes out). And another group of dogs looking for food before touching toy allows random events in a cage. You can guess the outcome: Those dogs have to sit, having gone through self-control, much earlier than the other groups to give up looking for dog food toys. That group does not have sharp consume additional cognitive resources dogs, with more determination and more energy to find food from the toy. Later you can consider getting a dog Sparky patient, because it consumes cognitive Nike Shoes 2013 Air Jordan 4 (IV) Retro resources together quickly. Now we come to consider how we treat users. For example, the user experience requires the user to make a choice, even if the choice is very clear and useful, to make a choice of the action itself still consumes cognitive resources. Even after we make a choice, the subconscious will open a background thread, slowly dissipated or disclosure of resources, we will tangle 'I just picked the right.' If your app confusing, and your technical support or FAQ and very bad, then I scarce and valuable cognitive resources will be consumed you. If your app not act intuitively, even when only one place that I will continue to use every resource leaks will always be in doubt: 'Wait, this is what I want?' Or, we Assuming your app super easy to use, but the design a lot of small means, people have been compromised brain feeling, just to let you benefit instead of letting me benefit (say How about you, Zynga). In this case, you're still my cognitive resources consumed. Then when I turned away from the screen into the kitchen ...... your app let me getting fat. If our products drained the user's cognitive resources, and that he would lose? Those precious few resources are consumed Nike shoes online easily understood consumption could make him do anything at all? Maybe he will be spent on the pile of food, you may spend practicing on 180-159220 Nike LeBron 7 VII Soldier White Black Running Shoes the guitar, or accompany their children to play on. Do you want to add a new feature, the golden days of the new features fried cow? It will make your users what cost? If the user's cognitive resources are your masterpiece off losses, they would not be able to use these resources to deal with the really important things. This is not to say that users in the use of your time and attention when app is consumed, but their logical thinking and problem-solving ability and willpower, they conducted a click, slide, gestures after being consumed out ʱ?? Of course, this does not mean that app the user's cognitive resources consumed is a bad thing. Perhaps the user is trying to spend those resources on your app. But when we recognize that the user must pay a high price for our product, maybe we'll do some different choices. Maybe we'll 2012 Cheap Nike Air Jordan 1 High Heels For Sale Beige Pink consider what the user really need is. Perhaps each design session will ask ourselves, 'What this feature will Air Jordan 11 let users choose fruit or chocolate cake?' And then we'll try to let the user choose lower limit those features chocolate cake, since these features will recognize the user's Loss knowledge resources, and user is relying on these resources to consume our app's. (Yes, the cognitive resources by giving the brain glucose supplement may be partially restored, but please be careful with this method. The high protein snack with a few mouthfuls of sports drinks is very useful.) But even if we can prove that our products consume user awareness resources is a kind of decency that our marketing practice? We can believe our 'content marketing' allows users to cognitive resources rational use it? 'Yes, because it increases the value.' So we told ourselves. But then what exactly does that mean? We can say user 'to participate in our brand' in the past is a healthy way of moral cognitive resources consumed it? 'Yes, because we offer useful content.' Yes, it all looks great amazing useful very trendy, but we can not ignore such a fact: zero. What you consume in one place, you are in another place available. Consumed and not just the user's attention and time, as well as they are in the Air Jordan 13 best condition, with adequate cognitive resources, thinking and problem solving, self-control, with people, ability to maintain focus. We provide the 'content' have this value? Maybe. We will ask 'useful?', Perhaps we should ask another question: 'They would be willing to use it anyway?' (I am a little embarrassed, I wrote this Nike Shoes Global text in time is in your cognitive resources consumption I wrote these words in SeriousPony Internet is not used to save your cognitive resources, but to save you the user's cognitive resources.) I am not opposed to 'content marketing.' Rather, it is the only one 'There is value' cognitive resources Air Jordan 10 consumed marketing, it allows people to better at the things they are concerned, it has the potential to very few 'user study' the concept of corporate concern. 'Content Marketing' should also become 'real Handbook', we can also inspire our customers should continue to learn and become good at what they care about, and can be connected together and to other users. But if the 'content' is designed merely to change user brainwashing camel Air Jordan 1 idea that we are actually hurting the user. Air Jordans Men's If we would frequently 'content' to move out, that we are actually hurting the user. Now, I'll hurt you, I'm responsible. That's Air Max for Men why I tend to use a chart to explain the key cause of the problem, because it is not necessary to take the time you read this text. Unfortunately, my father passed away last week. Just around when someone dies, people will want it, I had this idea, 'before his death no one will want to ...' Over the past two decades, I have accomplished a lot of interactive marketing game, the game of the website, as well as many other projects, they are to be serious, clever, scientifically designed, to devour the user's cognitive resources. People voluntarily choose to use them do? of course. I said, 'Of course,' actually means 'no, not the case.' Psychology, neurology and behavioral economics research over the past 50 years have shown that is not the case. Users are attracted only a small deception. I'm very good at it, and I apologize. I created to SeriousPony network is to help everyone to better customer care. And not just in their use of our app, when the website products, but also include other Air Jordan 12 times. Not just because they are our Air Max for Lebron James Shoes Women customers, but because they are human. Our users before dying, is not this thought: 'When I want to spend more time on that product in just fine.' Help our customers store and manage their consumption of rare and valuable cognitive resources easily understood, put them to use in a real important place. Do not forget to care about your own resources. Think about your children, think Sparky.your APP application let me change 'fat'