Sergey Brin: Why Google Glass?

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Sergey Brin: Why Google Glass?

小さいことは気にすんなッ、主題と主張をつかもう！

セルゲイ・ブリン氏はグーグルの共同設立者です。

【話題】グーグルグラスを開発した理由

【時間】 7分15秒
【だいたいこんな感じ】
まず最初に思ったのは、「これって単独でインターネットにつながってるの？」という疑問。いまのところグーグルグラス自体はネット通信の機能はもたず、Bluetoothでいったんスマホを経由する仕組みになっているようです。しかし近い将来、スマホを経由せずにグラスから直接インターネットにつながるように計画されているという記事もありました（グラスって書くとなんかコップみたいだなァ）。

グラスの右側にタッチ・パッドが付いていて、画面をスクロールしたり、クリックできます。スクリーンも骨伝導のイアフォンも右側についているから、基本的に右利き用なんですね。

ブリン氏がこのグーグルグラスのプロジェクトをやろうと思った理由のひとつは、下を向いてスマホを覗き込み、画面を指で擦り回すいうのは、コミュニケーション手段としてはどうなのだろう？という疑問からでした。彼のチームが目指したのは、
　　・両手を自由にすること
　　・視線を自由にすること
　　・聴覚を自由にすること

15年前にグーグルを設立したとき、自分から検索しなくても生活の中に自然に情報が入ってくる仕組みを作りたいと考えていました。グラスも、着け心地のよいデザインにしたいと改良を重ねました。カメラを付けることは当初は予定していなかったのですが、ちょっとした家族との時間までも記録することができて、素晴らしいものだと感じているそうです。

プロトタイプのテストを繰り返しているうちに、ブリン氏はあることに気づきました。それは、現代人は知らず知らずのうちに、スマホ神経症になっているということ。たいして重要でもないのに、常にメールをチェックしないと気が済まない。もっと現実の世界を探求することに時間を使うべきだ。

グーグルグラスを使えば、操作のために手を煩わせることなく、情報を手に入れたり、記録を残したり、シェアしたり出来ると言いたいのでしょう。

【語彙】

rub ：こする

featureless ：特徴のない

free ：自由にする

cranium ：頭蓋骨

search query ：検索クエリー

nervous tic ：ナーバスチックに、神経症っぽい

whip out ：さっと取り出す

seclude ：隔離する

pressing ：差し迫った

certain ：特定の

【transcripts】

Okay, it's great to be back at TED. Why don't I just start by firing away with the video?

(Video) Man: Okay, Glass, record a video.

Woman: This is it. We're on in two minutes.

Man 2: Okay Glass, hang out with The Flying Club.

Man 3: Google "photos of tiger heads." Hmm.

Man 4: You ready? You ready? (Barking)

Woman 2: Right there. Okay, Glass, take a picture.

Man 5: Go!

Man 6: Holy [beep]! That is awesome.

Child: Whoa! Look at that snake!

Woman 3: Okay, Glass, record a video!

Man 7: After this bridge, first exit.

Man 8: Okay, A12, right there!

Man 9: Google, say "delicious" in Thai.

Google Glass: อร่อย Man 9: Mmm, อร่อย.

Woman 4: Google "jellyfish."

Man 10: It's beautiful.

Sergey Brin: Oh, sorry, I just got this message from a Nigerian prince. He needs help getting 10 million dollars. I like to pay attention to these because that's how we originally funded the company, and it's gone pretty well.

Though in all seriousness, this position that you just saw me in, looking down at my phone, that's one of the reasons behind this project, Project Glass. Because we ultimately questioned whether this is the ultimate future of how you want to connect to other people in your life, how you want to connect to information. Should it be by just walking around looking down? But that was the vision behind Glass, and that's why we've created this form factor.

Okay. And I don't want to go through all the things it does and whatnot, but I want to tell you a little bit more about the motivation behind what led to it. In addition to potentially socially isolating yourself when you're out and about looking at your phone, it's kind of, is this what you're meant to do with your body? You're standing around there and you're just rubbing this featureless piece of glass. You're just kind of moving around.

So when we developed Glass, we thought really about, can we make something that frees your hands? You saw all of the things people are doing in the video back there. They were all wearing Glass, and that's how we got that footage.

And also you want something that frees your eyes. That's why we put the display up high, out of your line of sight, so it wouldn't be where you're looking and it wouldn't be where you're making eye contact with people.

And also we wanted to free up the ears, so the sound actually goes through, conducts straight to the bones in your cranium, which is a little bit freaky at first, but you get used to it. And ironically, if you want to hear it better, you actually just cover your ear, which is kind of surprising, but that's how it works.

My vision when we started Google 15 years ago was that eventually you wouldn't have to have a search query at all. You'd just have information come to you as you needed it. And this is now, 15 years later, sort of the first form factor that I think can deliver that vision when you're out and about on the street talking to people and so forth.

This project has lasted now, been just over two years. We've learned an amazing amount. It's been really important to make it comfortable. So our first prototypes we built were huge. It was like cell phones strapped to your head. It was very heavy, pretty uncomfortable. We had to keep it secret from our industrial designer until she actually accepted the job, and then she almost ran away screaming. But we've come a long way.

And the other really unexpected surprise was the camera. Our original prototypes didn't have cameras at all, but it's been really magical to be able to capture moments spent with my family, my kids. I just never would have dug out a camera or a phone or something else to take that moment.

And lastly I've realized, in experimenting with this device, that I also kind of have a nervous tic. The cell phone is -- yeah, you have to look down on it and all that, but it's also kind of a nervous habit. Like if I smoked, I'd probably just smoke instead. I would just light up a cigarette. It would look cooler. You know, I'd be like -- But in this case, you know, I whip this out and I sit there and look as if I have something very important to do or attend to. But it really opened my eyes to how much of my life I spent just secluding away, be it email or social posts or whatnot, even though it wasn't really -- there's nothing really that important or that pressing. And with this, I know I will get certain messages if I really need them, but I don't have to be checking them all the time.

Yeah, I've really enjoyed actually exploring the world more, doing more of the crazy things like you saw in the video.

Thank you all very much.

セルゲイ・ブリン「グーグルグラスを作った理由」