design styles, heel heights, curve shape, and everything was included in the "healthy children's shoes essential elements" list. He is the treasure of children's shoes shop "bobinni children's shoe store" Yao Ru, founder of, and for ten years, Yao Ru painstaking detail, from a small, specially designed for foreign children's shoe brands shoes Shoemaker, gradually degenerated into "healthy shoes for" market-goers. Financial crisis in the "births" in 2008, under the influence of the global financial crisis, many shoe factories have run into difficulties, Dongguan, Guangdong, a noticeable decline, warehouses are piled high. One time, "winter is coming", has become almost a mantra in the industry. It was in this context, a 34-year old Yao Ru details did not like others attempted to withdraw from children's shoe industry, but deeper, also founded a children's shoe brand "bobinni". "According to the relevant statistics, the current number of children under 16 years of age nearly 3.800 million, accounting for one-fourth of the total population
in China, and about 27 million babies born each year. "Yao Ruxiang," says domestic children's shoes are at a golden development period in the field, and such a huge market, if you die in a financial crisis, it would be a shame. "How can we successfully survived this crisis, Yao Ruxiang already decided, it is" healthy ". "Children's shoes production quantity and the quantity of consumption, is much smaller than an adult's shoes production quantity womens nike free run 3
and the quantity of consumption, and most of the product development and design for children's shoes were formed based on adult shoes, there is no unique features, it's very bad for children's foot health and development. "No matter how the times change, parents when picking shoes for children, our prime concern will always be shoes is beneficial to children's health. "Users of children's shoes are in the developmental stages of children, their skin and immune system is very weak, for product requirements are much higher than the adult, only perfect products to be invincible. "Yao Ruxiang
said with great confidence. Healthy shoes for Yao Ru details the essential element found lots of materials and design of children's shoes on the market are not conducive to children's feet healthy. "Such as leather children's shoes, not breathable, easy for children to suffer from beriberi. "Yao Ru details," said backward while shoe design, and doesn't match the foots of the child, is not conducive to mould a child's foot. "Shoes are good, material is very important. "Natural leather (primarily cowhide and pigskin) elastic and good breathability, not only soft, but prevent beriberi and other diseases of the foot function. "2008Years, he founded "bobinni" shoes material selection of leather, styles conducive to stability and end of gravity center of human body styling design. After two years, the "bobinni" gradually over more than 10 domestic cities, with more than more than 50 stores. And in 2009 moved into Taobao Mall, with annual sales of up to 2 million. As "help-order" foot custom shop over two years in his career, one thing was