Apparently, today is the national Donut's day....and supposedly some Dunkin' Donuts are offering free donuts with the purchace of beverages...
I wonder if they have higher margins of profits for donuts or for the beverages...I guess coffee would be higher in terms of the margin of profits....as donuts requires capital expenditures for mixing the dough, frying and putting glazings on...
I wonder how this approach differs compared to Ben and Jerry's free cone day...they offer one day of free icecream, some time in the Spring...but their offer is not contingent on buying a beverage or something....
let me see how big the two companies are...hmm...I can only get DD having 953 employees in 2005....and Ben and Jerry's is a subsidiary of Unilever!