In the merch game, it’s important to find the right balance between being fair with your staff and not alienating your fans. That’s why some creators choose to go as simple as possible, displaying only their logo and YouTube name on their top-selling products. Nnomerch.store
Mark Fischbach, better known online as Markiplier, is one such content creator. With a massive audience of 34.5 million subscribers, he’s focused on keeping his merch designs clean and easy to read. His six-item store focuses on practicality, selling black-colored merchandise that appeals to both kids and adults alike.
Merchandise is an important part of any live show, but how creators manage their merch booths can have a huge impact on their audiences’ experiences. For many, merch is the most memorable aspect of a concert, and it’s an opportunity for a creative brand to communicate its personality and story with a large audience.
While the merch business is a great way to connect with loyal viewers, it can also be a risky venture. When a brand’s merch is a hit, it can become so popular that it starts competing with the creator’s other income streams. In some cases, this can lead to creators being unfairly treated in terms of merch profits or even being paid less than their contract rate.
For example, a merch vendor who worked the RuPaul’s Drag Race Werq The World tour in February tells Rolling Stone that tips they earned from selling T-shirts and other items at each venue were cut by Voss Events, the management company for the event. The merch vendor says she and another local merch worker expected to split the tips evenly three ways. Instead, she received a paycheck a week after the show that was $100 or so short because Voss Events took a percentage of the tips to cover its own expenses.
Nno kleidung
NNO T-Shirts
NNO Hawaiihemden
NNO Hoodies
NNO Sweatshirts
NNO Socken
NNO Boxer
NNO Hüte
NNO Decken
NNO Schürzen
NNO Kühlschrankmagnete
NNO Tassen
NNO Auto Lufterfrischer
NNO Kissen
Nno dekoration
NNO Poster
NNO Plaketten
NNO Leinwand
NNO Wanduhren
NNO Rätsel
NNO Nachtlampen
NNO Bausteine
Nno taschen
NNO Tragetaschen
NNO Rucksäcke
NNO Gepäckanhänger
Nno zubehör
NNO Aufkleber
NNO Schlüsselanhänger
NNO Karten
NNO Gebundene Notizbücher
NNO Handyhüllen
Thankfully, more venues are becoming aware of this practice, and some are taking action. In the wake of the RuPaul merch dispute, several clubs have begun adding a line in their performance contracts requiring bands to keep all their own merch profits. The Grey Eagle in Asheville, North Carolina, is among them. Its owner says the policy was drafted after the RuPaul shows to prevent venues from "stealing" merch tips.
A more effective way to drive recurring merch sales is by offering seasonal drops. This can be as simple as publishing a one-time delivery item to your tiers. Publish it before March begins, and then retire it at the end of May, replacing it with a new summer item. When done well, this can help your merch program grow organically without changing the amount of time your patrons must pledge to earn an item.