Nike will reportedly remain active in the surfing world as a footwear
sponsor, but its marquee athletes such as Julian Wilson, Michel Bourez,
Alejo Muniz, Kolohe Andino, Carissa Moore, Lakey Peterson and Laura
Enever, will move onto the Hurley clothing and wetsuit teams.
"As part of the category offense and portfolio strategy, NIKE, Inc. is
further committing to Action Sports and re-aligning its focus. Nike will
concentrate on optimizing the full potential and growth opportunity of
Skateboarding and Snowboarding. Hurley will continue to focus on Surf,
leveraging its industry leading Phantom boardshort innovation and deep
consumer connections, partnering with some of the world's top surf
athletes," Nike said in an official statement.
In an interview with Bob Hurley, Founder and CEO
of Hurley, is quoted as saying: "It reinforces our strength in surfing.
We've always always enjoyed a close partnership with the Nike brand in
developing innovative product informed by top athletes. The opportunity
for collaboration and leverage is limitless and will continue to allow
greater focus.