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when you started in your business or the business environment you're currently in, did you think advertising was something with high profit linked to it? Were you like me and thought that paying for a spot in a random magazine or a newspaper could actually mean sales? Did you think giving out a free sample of something might mean customers? Did you think things sold themselves?Unless you're a huge company that can afford big bucks advertising throughout the year as part of expenses against revenue, then you may be wiser to gather your pennies and save up for some sort of campaign.What is thenike free run womens
difference between brand advertising and an advertising campaign?There is a keen difference between brand advertising which is what huge giants like Nike do and an advertising campaign. Brand advertising is obvious for other products you may know like Coke and Pepsi. Ads come from all different directions all the time. They don't stop. Say you're at a mall and see an ad for Pepsi, it doesn't mean you automatically go out and buy a can of Pepsi right now. Instead, it gives you recognition of the shape and name so that when faced by a choice, the brand pulls that option out from all 20 options in the convenience store fridge. Brand advertising is truly an expensive endeavour. It is not something a small business would undertake or a community group.An advertising campaign is different. If you don't have much money to put toward advertising, then brand advertising won't impact your sales as much as an advertising campaign. An advertising campaign can take place at any time in the year. It can run on pennies or it can run on pizza money or better yet coffee money. You decide who your target audience is and you simply go after them with an offer.There are many moving parts to an advertising campaign. I am currently helping with a community group in town with a playgroup that isn't doing so great these days. To do this, there are many elements but time is the consideration. We could not focus all our efforts on the campaign until all the moving parts were in order. In the first case, a press release went to the newspaper so hopefully our group would be advertised in a community newspaper. It was faxed to both. I explained to the individual who took on the role of press release promoter (press releases don't talk up for themselves) that she must phone up the newspapers weekly to get the playgroup into the newspaper. Behind the scenes, an ad was placed on a website with a colorful picture chosen as the moniker. The ad was placed on kijiji.ca where you can post a picture. Without the picture, most ads don't get looked at as much. Once the community spot was coming out in the computer, that's when the internet ad was placed. Over a weekend, one hundred people viewed that ad. They are still viewing it. It has the nicest picture so who can refuse and that word free also helps. The ad is snappy and explains the playgroup, then invites moms and dads to bring friends so their first visit is enjoyable. In ad writing, it is always better to make theCheap Nike Air Max Shoes
offer more concrete by involving the target group in the given action. There's an assumption at the end, followed by 'see you there'.