Anta advertising and promotion expenses in 2009 still reached impressive 746 million. ANTA 2010 advertising planning point of view, the nike air max uk
promotion expenses in 2010 will be more money. Is not just the ANTA an huge investment in advertising and marketing costs, the same can also be described as heavily invested in this regard for the domestic sports brand Li Ning, Olympic.
In fact, the same is to go the NBA route of the Olympic, listed in Hong Kong by the end of September last year, increased investment in advertising and marketing, its advertising and promotion expenses, a percentage of revenue is rising year by year in recent years, rising from 6% in 2006 to 11.3% in 2009. The last quarter of 2009 alone, the Olympic nike air max 2012 womens
media advertising, branding and marketing activities on the investment reached 116.2 million yuan. Huge amounts of money invested behind Artest, Jason Kidd, Shane Battier, including nine active NBA star endorsement of the brand, these players also rushed to China in the summer "Gold Rush".