Li Ning "positioning" 90 errors, rebranding cheap nike air max 95
failure, declining sales, the stock high pressure, the executives leave appearances and results, the fundamental reason is that this company has deviated from the main channel. The deposed former president Zhang Zhiyong,
Li Ning I disorder in the first step to re-focus on the Li Ning brand, sportsmanship, and the domestic market is the key to get to the root of the move. This strategy is clearly the result of careful consideration of the Li Ning himself. In the last year that the in-depth interviews, he revealed: "multi-brand strategy needs to change. nike air max 2012 cheap
Would concentrate its resources in the Li Ning brand," Zhiyong is the CEO of the entire company, he is not a brand Li Ning's CEO, on the whole need a general manager, the Li Ning brand, "really do (sporting goods) business method should be done by professional exciting, and then cover the mass market, professional, and fashion is not the opposite poles."
The prescription not difficult to find Miaoshouhuichun Li Ning had the opportunity to avoid this from happening - it is even far from Li Ning, the office of a top-secret confidential indoor. Two code for ZIBA and PPT (Pilot Project Team) top secret report of the results of the project.