In 2005, China's sports shoes and apparel brand Peak has just entered the Italian market, not high self-expectations, but still an "accident" jordan shoes australia
blindsided. A local athletes buy Olympic products, find a dealer complaints, due to sudden rupture feet Olympic sport shoe laces.
According to the usual rules of the Western market, dealers recall all the Olympic sports shoes have been sold, Pick redetect.
But in 2012, Peak CEO Xu Zhihua occasionally recall this experience, he will thank the former tempered.
International journey of the Chinese local clothing brand, type of experience is not uncommon, the key is how to stick with it for commercial gain. Frankly, the 2011 Pick of the results do not count good. Sales income of 46.5 billion yuan, an increase of 9.4% from 2010, only, while the growth rate of 37.3% in 2010), but a remarkable rise in the curve in air yeezy 2 sale
the earnings report: its overseas sales accounted for a total revenue of 10% or so, the growth rate reached 30%.
In contrast, other local sports shoes and apparel brands such as Anta, 361. , Xtep brand overseas markets accounted for only 1-2%. This year, Pick registered trademark in over 160 countries, opened nearly 200 franchised stores in more than 80 jordan 4 for sale
countries and regions. Peak CEO Xu Zhihua plan future Pick of overseas sales will account for 50% of sales revenue.
The key is that this performance is the birth of the background of the overall weakness in the sporting goods market. Continue to expand the overseas market for several years, has become a Pick effective way to respond to the crisis in the industry, and to form their own competitive differentiation.