Entertainment treasure: The 'Film investor' concept of an obscenity? [Liu Mei-chi / commercial value Reporter] March 27, Ali launched several entertainment entertainment treasure, as of April 3 at 17:00 pm, entertainment treasure sold out the first phase of four investment projects, a total of 785,000 copies, a total amount of 73 million Yuan. A total of 223,800 users to participate in investment by entertainment treasure platform. Liu Chunning entertainment president Ali in the number of prospects which, through innovation 'entertainment treasure' platform, the majority of the audience in the future may 'vote with money' and thus recommended a more low-budget black horse movie, it sounds really is a really good future.
Entertainment treasure just a financial product users contributed 100 yuan to invest popular TV dramas, in addition to the 7% expected return, 'entertainment treasure' but also as 'investors' to prepare a variety of entertainment interests, such as movies and television creative will meet movie point mapping, and electronic magazine exclusive license issued autograph photos, film props auction movies like derivatives. This is related to the film industry some time ago mentioned several times 'to raise public mode' and is not the same, all the chips project in order to avoid touching the 'illegal financing' red line, so it does not return to equity or funds, and project sponsors people are not promised any capital gains on the supporters, but the entertainment is a treasure to provide the expected financial benefits of insurance and financial products, different in nature. Although Ali to give it 'to spend 100 yuan when the movie investor' concept, but the first phase of the entertainment platform in cooperation with Po Kuo Hua Life Insurance, the docking is called a 'national 华华瑞 the 1st paragraph A life insurance' of investment-linked insurance products. Expected annual yield of 7%.
The upper limit of the first phase of investment treasure entertainment platform for 73 million yuan, but in fact no matter what users choose to invest in a movie, it actually will enter with a product, so most of the yield will not be because of different film projects you invest The changes. Entertainment marketing works only for entertainment Bao Bao was seen as largely the balance of treasure copied in the film industry through entertainment treasure, not only can add up to provide some start-up capital for the shooting of the film, and they can drive ordinary people involved in film production. Liu Chunning said it selected projects are already written the script, and ready to start shooting, but the future may be just a screenplay, a Idea, envisaged Ali, the future public 'investor' may even decide who is going to a movie director by whom when the male lead, female lead, giving the right to ordinary users a star, or even for the film industry will be completed in the form of C2B of subversion. For films, the first phase of the four projects on average a share of more than 10 million far from sufficient to cover the "tales of the abyss cosplay " film's production and Xuan Facheng this, and this project for the film production and project decision-making, really count The amount may not be decisive. Like play corner Cinema Xu Ke, director of brand point of view, 'After all entertainment treasure will not have any impact on capital, producers and other.' Therefore, 'Bao entertainment allows users through the purchase of insurance products, participation and get more interest in television and entertainment products and get them more involved in program production and sharing of the process.' Ali, given the 'Investors' expected just a beautiful idea.
Actually, the most obvious effect of the introduction of entertainment treasure still in the marketing aspect. Usually before the film began production, film producers and communication between the audience is missing, but through entertainment treasure, ordinary viewers can use their own money to make a choice, but producers can also judge the future market effects movie, but it can also guide the user's movie consumption, enhance the sense of participation of the audience for the film campaign, to ensure that users continue to focus on the movie. Although many people in the industry for entertainment treasure have higher expectations on the role of film production, such as dragon media veteran filmmaker 王仁奎 think through entertainment treasure, film and television work can be to find their target audience at the beginning of the creation of the investment , and these first-hand the target user data can even adversely affect the content production. In fact, there is no direct correlation between the box office of a movie market optimistic about the crowd and the film's target audience, there is no necessary logical connection between the two, for example, based on GJM 'small time' first market performance and precision bipartite recognition of the target population, because many people optimistic about the 'small age 3' market performance and become 'investors', after each 100 yuan of investment means that a very low amount of risk. But this does not mean that all 'people with money to vote' are the film's target audience, so if producers Analysis 'Investor' data, and draw them recognized actors, directors combination, impact of the project progress, and ultimately it may be just wishful thinking.
In fact, this year, the Chinese film industry does not lack is the capital, and even in 2013, one of the most fiery of data mining are just icing on the cake of the many film and television production "hell cosplay costumes for sale girl cosplay " tool. Outstanding creative and project professionalism production standards, team execution, workflow, attention to detail and input, etc., which is the film and television industry really missing and what they need. Although the 'entertainment treasure' concept is one well worth looking forward to the package, but in the final analysis it is only related to the entertainment industry, an investment product, but still do not expect the movie to give it too much change it.