Explosion of red 'meteor Applications' adorable face and Yo taught us three things i dark horse: adorable face as a mosaic of personal caricature App, in the first week of June, the number of users increased 20 million, has attracted 400 million investment from a private equity fund IDG capital, A round of financing plan nearly Wan; on social networks is a smash hit, open circle of friends, microblogging, everyone, friends who have put on the head with a face Meng made. 'Yo' is a word only to send a friend App, before you get on the line, including Mobli CEO Moshe Er · Huo Gaige (Moshe Hogeg), including a $ 1.2 million investment, after the April Fool's Day on the line, the user four million have been exchanged by Yo, Israel became the number one iPhone application - this is Moe and Yo Face blockbuster story. For Moe and Yo Face star, instant critics divided into two factions, one think that there are a great degree of asset bubbles, on the product itself, its reputation is hard to live; the other is that the value for money not for anything else, so many active users already worth investors pay. However, more thought-provoking than argue that we have reached a consensus that face sprouting and Yo are 'meteor Applications', the product's potential market will soon be drained, ultimately at great speed from our Among the red zone and the visual collective consciousness disappear. However, the brief does not mean that these products are not brilliant concern. Meng face and Yo, at least taught us three things: face Meng and Yo taught us the first thing: Products Future and the 'digital dualism' is closely related to the 'digital dualism' (Digital Dualism) view is that our virtual world and The reality is fragmented with each other, and things such as Instagram and Facebook on the true extent of people has become increasingly low, many from artificial landscaping. In the face of Moe and Yo, Moe is standing face 'digital dualism'
This side, which uses cartoons to express personal feelings and mental state is not easy to express, and tap the 'adult child' innocence, it is the user pain point face Meng , and all this, and the real reality is quite different, comics still get out of the virtual world. Product development direction from the current point of view, 'digital dualism' is becoming the past, purely fictional difficult strong support of the product, which may "dragon ball z wigs " prove from another angle, face sprouting a 'meteor application' is a inevitable. Yo popularity and face Meng different, the same word 'Yo' in a different locale will produce different semantic change, the boss sent a reminder Yo probably work, family sent Yo is probably being, lover sent Yo may represent the thoughts, Yo news site might just tell you the new information. In addition, different time, Yo semantics will change, Yo Yo nine o'clock and two o'clock in the morning, even from the same individual, will produce different results. Yo magic is that it is actually rely on the user's imagination to work, what do you think is Yo, Yo is what. Similarly, Snapchat, Secret and domestic quietly popular in hunting, and Yo are the same, standing in the 'digital dualism,' the opposite of virtual reality product extension, bridging the fragmented state between the two, this is the future products big trend. So for innovative products, how to understand the 'digital dualism', to some extent may determine the future of the product. Meng and Yo Face Church of Our second thing: the text was giving way long ago, a young man on Twitter after his girlfriend to know to bring their own green hat, he fought back a series of facial expressions, sharp matchless let him instantly on a global scale has been the explosion of red. This verifies the founder App Annie Bertrand Schmidt (Bertrand Schmitt) words, 'people are moving towards a more graphical way to communicate.' The first step in face Meng complete business model, I think it must be, as the expression of social scenarios with maps, but needs to go further in the face adorable personalized exploration. Meanwhile, in light of Yo's face Meng whether to start developing only expression of social applications can send it, I think it is completely feasible. Prior to this, the need for adorable face huge gallery, LINE has more than 10,000 of its own texture library, users can send each day mapping expression 1.8 billion, this data should be able to face Meng bring some enlightenment. Yo further evidence of the social product content is increasingly unimportant things, just say a word, may not be an effective communication, but does not affect the exchange of feelings and emotions, even more easily and accurately than brewing language, Yo's Users should also be further increased.
But at the same time, Yo will need another social product assisted to cope with users really have anything to say in the case. So, Yo handle some foreplay, highlight or would leave micro letter, LINE such products. Although only responsible for part of foreplay, but foreplay means an entrance, which is the largest Yo imagination. Meng and Yo Face Church of Our "final fantasy cosplay " third thing: 'More small child' approach is the former chairman of China Mobile Wang Jianzhou, speaking on Negroponte's speech, 'the next billion mobile phone users,' and 'The next billion Internet users,' will appear in the extended area of the extension and the age in which the extension of the age, refers to the 'older elderly' and 'smaller children.'
Whether it is the face of China Meng, or Israel Yo, we can feel that, 'the smaller kids' has entered cosplay costumes for sale the picture, 90 even 00, they are becoming a major force in the market, is affecting the majority of them 80, 70 or even 60 after after. So, whether it is investment, investors face sprouting or Yo obtained should be the value of the 'smaller children' represents the future. Historical experience has shown that standing next generation's view prediction, there is no accuracy at all, as an 'older,' I really can not wait, waiting for the 'smaller children' selection out Products coming to me, because the central they are the sea. From: fast carp