Animation how to do business? Secret data behind the mystery box office Today, animation has become a mature, popular, most likely profitable Genre. The global market each year more cartoons regularly released, men and women in entertainment, but also a movie company's fixed business model. Well, this door imaginative combination of technology business to make money, what does it feature? There is no easy to win coup? This paper selects 60 animated films over 300 million US dollars in worldwide box office as samples, data analysis attempts to provide answers to the above questions. (Note: This 60 animations are made in the USA, and the production costs to make a cartoon of the United States is now about $ 100 million, if the 1: 3 rule Hollywood money terms, an animated film received $ 300 million in worldwide box office may be regarded as not to lose money, some will by selling DVD, peripheral products to make money) global animation - coincided with good times in the first 90 years, the Disney animated world dominance.
Animation type is also the traditional two-dimensional animation-based, 'Mickey Mouse and Donald Duck,' 'Snow White' and popular for many years. In 1986, Steve Jobs of Pixar Animation Studios, the investment is established (in 2006 was acquired by Disney), with 'Toy Story' to represent the three-dimensional computer animation debut, soon to be successful in the market. After that, DreamWorks, Blue Sky Studios, lighting and entertainment, Sony Animation and other companies have appeared to become a major market competitors. Today, with the advancement of globalization, animation has become a more and more easy profitable business, every year, there will be more than four animated, more than 300 million US dollars in worldwide box office. These animated blockbuster, are 'made in America' sweep. Six players - DreamWorks Animation is a chip-type output topped a burn, at least tens of millions of investment dollars to more than a million. Today, Hollywood movies rely mainly on overseas markets, marketing and distribution requirements are very high. Therefore, to be based on the market and the success of the big animation production companies are not many, and most are in the producer's great. For example, former Pixar, because "fairy tale cosplay " of lack of funds, has been working with the Disney film, and then acquired by the latter. DreamWorks Animation does not own powerful publishing division, to rely on Paramount, Fox and other major studios release, the cost is about 15% of the box office issuance costs. DreamWorks is currently the highest yield by a former Disney Animation leaders, Katzenberg exodus of creation, in 2012, with branch offices in Shanghai, China - Oriental DreamWorks.
Oscar - Pixar reason Aipikesi victory over Oscar voters, because the ability to tell the story of his team, as well as the spirit of innovation. Disney, DreamWorks, Sony Animation for many years with little or nothing to nominate award, because its label produced animation, but the pursuit of Carnival effect, difficult to give a big surprise and a large cosplay costumes for sale adult audience impressed (besides Oscar voters who are on the age film practitioners, demanding higher). Award-winning animation studio Jeep force, almost all the old man's credit Miyazaki. The Aardman stop-motion animation and Lycra (including clay animation) stick person, they produced the film, although the box office is not hot, but mostly a good quality. Such as 'Chicken Run,' 'Wallace and Gromit' (Aardman) / 'Coraline,' 'Corpse Bride' (Lycra). Blockbuster - a sequel to the most reliable brand most important feature animated film that can be fanciful imagination, the story can develop towards many directions. Therefore, it is most likely to make a sequel to the film type. Moreover, because the brand, the audience will be more and more sequels (the premise is that the film must have quality assurance, no less than its predecessor). Hit the market include 'Ice Age,' 'Madagascar,' 'Shrek,' 'Toy Story,' 'Kung Fu Panda' and other series. Money - coup is now low cost Hollywood production costs more than one hundred million US dollars, it can be called a big production. In this statistics 60 over $ 300 million at the box office animated film, there are 34 production costs of more than one hundred million US dollars. However, investment in high does not mean to make money; it touches on investment is relatively low, but the quality is excellent work, and more likely to have high returns. This, whether animated films, live action movies are still the same. Is now considered the highest return on investment than the animated film is 'The Lion King' returns than 21.93. The live-action film is considered a 'Smart: Paranormal', the film production cost $ 15,000, $ 193 million worldwide box office returns than more than 12,890. Movie 'My Big Fat Greek Wedding,' this independent comedy released in 2002, only $ 5 million budget, $ 369 million worldwide box office to recover nearly 74 times. Issue - more important overseas ticket bunker mention Hollywood, a lot of people comment it as 'simple and crude,' that the plot is simple, sell visual effects spectacle. Why do this? The reason is simple, to be the world's different ethnic groups and different language audiences can understand. Because the overseas market, Hollywood has contributed an average of more than 60% of the box office. Imagine if an investment of $ 200 million blockbuster not to sell abroad, the domestic market alone, most of them are dead loss.
Cartoons, too, major studios boss Oscar judges could care how you look, they see all ages, a global audience can enter the theater. Preferably, after will buy DVD home to continue to watch. Schedule - follow the release of the film animated holiday film's main audience is children and adolescents, so choose the schedule is particularly important. However, the North American market, the major film companies show, the audience will be based on the evaluation, the strength of the competition films, early film arrange their own schedule. If there is a conflict between the film company will negotiate downshift. Animated movies in general will choose after spring break, summer, and Thanksgiving release. Duration --90 minutes is enough live-action film if the director insists, can take very long. But more to fast track based animation, First, high production costs, the production company tried to promote cost savings; the second is the patience of children and young viewers of this group is limited, making the company did not need to put cartoon looks too long. Reputation - let things like the cartoon party audience, the audience at home and abroad each evaluation criteria. But in general, everyone's understanding of good movies consistent. For example, IMDb and time network ratings standings, 'Robot Story,' 'The Lion King,' 'Toy Story 3', 'Flying Pixar' four films were among the top four.
But some foreign hiatus, the domestic hot movies, such as 'The Smurfs.' Rating - Carnival to sell a lot of money, although the mainstream market, animated movies are Carnival. But there are some of the production team, the understanding of the animation is not limited to 'Kids look at things.' So we can see a lot of Europe, Japan, France and other places of animation, different themes, "hell girl cosplay " but also concerned about the process of human existence in the various propositions. Since these animation bloody, violent, erotic and other elements, it is often rated R level (17 years of age accompanied by an adult to watch). Also need to mention is that the 'strange cat filet hereby' (1972), had been designated as X-rated. But X-grade gradually become synonymous with pornography. Since 1990, X stage is NC-17 levels (17 years of age can not watch) replaced.