i dark horse: Secret Suning Appliance mode truth! i dark horse REVIEW: \u0026 ldquo; the whole industry \u0026 rdquo; \u0026 ldquo; \u0026 rdquo ;? whole customer base by these empty words do not go around to the "dark knight cosplay " cloud, and this is only the Conservative plan of traditional retailers. Suning \u0026 ldquo; cloud provider model \u0026 rdquo; the truth is that Suning diversified industrial facility integration; nature should be the real estate Suning + retailer. \u0026 Ldquo; cloud provider model \u0026 rdquo; to optimize the operating method, but it is difficult to really solve the problem and Bo Suning's right-hand man. Another issue of concern is: Suning will in \u0026 ldquo; cloud providers \u0026 rdquo; under the mode of the real line enclosure now, Suning start of \u0026 ldquo; cloud providers \u0026 rdquo; mode is more like a cloud? Its truth is nestled under the clouds. Let's look at Suning official for \u0026 ldquo; cloud providers \u0026 rdquo; pattern definitions: \u0026 ldquo; shops to + electricity supplier + retail service providers \u0026 rdquo ;, the core is cloud-based, integrated Suning foreground to background, fusion Suning online and offline, service the whole industry, service the entire customer base. \u0026 Ldquo; the whole industry \u0026 rdquo; \u0026 ldquo; \u0026 rdquo ;? whole customer base carefully, do not be around these empty words cloud gone. First of all, what Suning to sell three products:?
Fully integrate all types of physical product, content products and service offerings. In fact, body products include: electrical appliances, baby, cosmetics, department stores, daily necessities, books; contents include: video, digital applications, music, games, information; service products include: Domestic services, marketing, financial services, Business services, logistics Service, service, and data services. Second, Suning how to sell? Online and offline two roads, physical store + e-commerce. We feel that there is nothing new in this concept? That is just the Conservative plan of traditional retailers, the electricity supplier challenges of the times, on the one hand to consolidate existing physical sales line, but we also need to do online commerce \u0026 mdash; \u0026 mdash; it must be done. As for what the whole category of change, not only today, many years ago, Suning is not only sell the appliance. It is not only real estate, as well as high-end hotels and so diversified industries. There is a key issue, both online and offline is not the same product with the price, Suning to become right-hand man, Zhou Botong each stroke it? For Jingdong such a pure electric provider, about each stroke of the problem does not exist. But as traditional retailers, Suning can not be avoided. The complex of \u0026 ldquo; cloud providers \u0026 rdquo; changes Suning corresponding organizational restructuring, management at headquarters level, into online commerce, chain platform and product management at the headquarters of the three major business line, online and offline Harmonized Commodity procurement. From the outside, in order to solve this is to adjust Suning online and offline right-hand man Bo each carried out, but understand you will find that it is just optimization, does not really solve the problem and Bo Suning's right-hand man. Jin Ming, president of Suning horse and i chat frankly, Suning online and offline goods did not achieve the same product the same price. He explained that the commodities business is to the original line under two different online purchasing line into one department, while procurement for the line, the line of products sold to suppliers, vendors. When purchasing, which goods for online sales, which for the next line sales of goods, has advance distinction, that is, the product of differences in online and offline operations, in the final analysis, the cost of sales is not the same online and offline . Problem again, you do it, the opponent can not do it. In commodities easy moment, like product segments online and offline, I am afraid not so easy, right-hand man and Bo will be Suning has been to explore the issue. In addition to adjusting the headquarters of the three operators, Suning adjustment there is a bright spot: emphasis on logistics. Suning Sun Weimin, vice chairman, said the company will invest 18 billion -220 one hundred million yuan to develop logistics projects next three years. Suning shop logistics thinking is, the better the logistics system, the faster the flow of goods to reach the hands of consumers the shorter the time, the consumer experience better. But Suning another \u0026 ldquo; real estate \u0026 rdquo; identity can not help but doubt. Logistics involved in warehousing, storage involves land. Suning Group's real estate investments are mainly operated by Suning Real Estate, Suning Suning Real Estate Group holding 25 percent, Zhang Jindong individual holding 65%. Landmark by Suning, Zhang Jindong years ago in reserve land, mainly for the development of Suning Appliance and Suning Plaza Life Plaza. It is reported that Suning in various cities have 30 million square meters of land reserves, as of the first half of 2012, Wanda 39 million square meters of land reserves, that is to say, Suning's land bank is close to commercial real estate development giant, Wanda. Suning will in \u0026 ldquo; cloud providers \u0026 rdquo; under the mode of the real line enclosure this conjecture is not conspiracy theory, in late 2012, mid-April, the CBRC prompt commercial banks to cosplay costumes for sale the conference call, there are companies in the development of industries in the name? large and real estate loans, which were on the point of Suning. According to reports, a person familiar with the investment community Suning noted that in recent years has been Suning Real Estate Investment Commercial Plaza Suning to open stores at low cost to get to, and then develop commercial real estate, becoming a huge electricity supplier hedge investment risk objectively critical investment.
In other words, Suning \u0026 ldquo; cloud providers \u0026 rdquo; pattern focuses \u0026 ldquo; \u0026 rdquo ;, fusion facility comprises at least two sizes two levels, small dimensions, namely \u0026 ldquo; fusion line, the line of \u0026 rdquo ;, large dimensions Suning its diversified industrial (commercial real estate, shopping chain, e-commerce, logistics, high-end hotels, etc.) of \u0026 ldquo; \u0026 rdquo ;. fusion facility Suning commercial real estate is hidden in the \u0026 ldquo; cloud \u0026 rdquo; below, and Jingdong Mall, Alibaba competition sword. i thought the dark horse, Suning \u0026 ldquo; cloud model \u0026 rdquo; the truth is that Suning diversified industrial facility integration; nature should be the real estate Suning + retailer. But unfortunately, the real estate business is the media conference Sun Weimin avoided the question.
Of course, i does not look bad horse Suning \u0026 ldquo; \u0026 rdquo ;, which cloud model fusion facility real effect is to optimize their own methods of operation, it may have the effect of producing a gain business. But the retail level, either store sales or online sales, it must implement to the question of kannazuki no miko cosplay whether touching the essence of how to understand the nature of retail retail, eyes of the beholder wise see wisdom, a popular view is that:? The nature of retail That circulation efficiency, including the turnover of their goods and capital. Zhang Jindong himself retail nature also had a reply: Let merchandise can most quickly reach the hands of consumers, so that consumers buy the most needed, the cheapest goods, it would play the role of a bridge. Back Suning \u0026 ldquo; \u0026 rdquo ;, which cloud model to improve circulation efficiency of it or whether it's just a show??