From a product point of comparison of the five news client Author: Lee three subjects (i horse net columnist) REVIEW: news client - the channel is king, how the product winning a successful product, Three products, seven operations?. News client, these Niubi Hong Hong Fu II, the operation is the father and mother raring to various resources, a variety of channels. Full of blood seven power. Major companies operating promote talent, play diverse, a variety of soft advertising around dazzled, this is not a one by one complaining. Three products can support these wealthy people behind it spared this article five current mainstream market news clients horizontal comparison, do to analyze the comb, small grumble crooked, directly on the map:? 1 .Basic Data IOS platform-based data (PR of data not be included) via data for several App have a deep understanding. Data can speak. 2 through the depth of experience will set several structures were combing App: 2.1 Sohu news client :( Note: 1- subscription every little categories below will have a lot of small channels, are available for subscription, not individually add Gallery) 2.2 Tencent News client: 3 4 Baidu Netease news client news client: 5 Sina news client :( Note: The above five lots mind map is made based on the core functions to sort, deliberately non-core functions to hide .) If you carefully read the above two sets of data lists, you should respect these five news client with a new awareness.
At a glance what is in the intention to do the news, which the company just as a pawn in the layout. Operations done in the case of a good product, it will in turn facilitate operations, there will be a nice day to live, live monthly statements. Thus the company will have to put more resources. On the other hand, pull to the user operations make great efforts to face the huge turnover, two devastated retention, you know .... so, news client, professional athletes duel, this part of the product, will be winners and losers. Base to the most recent experience and the repeated use of several App on products, following the accumulation of induction: 1 Sohu news client is best understood in this application the user needs one, namely: to obtain news and information, and obtain the desired information (subscription), 100 sets of long and prosper (subscription open platform). 2 Tencent is undoubtedly the large ones used to do social do news come up. Video, kidding, watch videos in the news client, totally misjudged the characteristics of the target population. Set within the thematic function is actually to Tencent microblogging drainage. Perhaps the news is actually Tencent microblogging look to assist it. Obviously, the news properties, Tencent la corda d'oro cosplay team did not spend effort, or that maybe there is no attention. Tencent news comment feature set is praise namely:! An material below first shows the most praise ten comments, and then the user the latest comments. This setup program, very commendable, very good to achieve the effect of interaction. Further points of praise, there was a thumbs praise logo. Although very small simple, but it was several other ignored. 3 NetEase comments very seriously, and community property. Read the news entirely a low viscosity requirements, this product for the first time to show the form to boast. 4 Baidu news too rough it, begin now to profit is not some catch suspected sesame? In subscribe to this, or do not go far enough, the platform can then some big steps. 5 Sina news, said Diansha it? Why do not you download under the bar, known as the 42 million downloads while ago, in fact, I would like to know how much retention rate is, of course, that outsiders should not see. I believe after reading the above two sets of data, you will certainly have their own analysis. Of course, the news on the end customer phone App, just a skin, and popular news, from the timeliness and quality of content, the traditional PC news giants have done well, and the user's habits increasingly inclined to take the initiative to get news and information they want on to user-oriented.
So in the form of products, the information platform open, it will be a battleground. While in the background gave specific user information data collation, algorithms, etc., is hard to do if the news giants measure. You think? Welcome message exchange. This paper focuses on cosplay costumes for sale the nature of news clients to analyze, Scratch beneath the surface, the product person perspective, there are some very detailed but very important product point, are not reproduced here, the fear of you spectators who feel too analities up. Ah, but that is the product of people landing perspective. While at the time of writing this technical stuff, let me gain a lot. Look at the issue to a higher level, the next step to do things. If the various companies can be reasonably integrated, will bring some increase in the user experience, of course, have good data report.
Analysys think tank attached to a released 'March 2013 Chinese news client downloads Monitoring Report' excerpt ----------------------------- ------------ the Author: Lee three subjects, the mobile Internet practitioners, focus on product. Do not buy chicken soup, really do something. Science and technology to make the world a better faith. I said that is not necessarily right, but I must be "cosplay haruhi suzumiya " responsible for analysis and reflection. Sina blog: http://blog.sina.com.cn/lisanke Please pay attention to the three subjects of the micro-channel Lee Public Account: Lee three subjects