Tiger sniffing network: Who is the Chinese Internet 'ghost town'? Internet \u0026 ldquo; ghost \u0026 rdquo ;, refers \u0026 ldquo; infrastructure \u0026 rdquo; complete, but no one to enter, or very low user activity community. The world's most prominent Internet \u0026 ldquo; ghost \u0026 rdquo; is which? It may be the number of Google+. February 2012, the data research firm comScore has released a set of data, said average residence Google+ user only 3.3 minutes on the site, far below the 7.5 hours on Facebook. Two days ago, there was news to foreign media reports that said a US Internet Twitter biggest names in \u0026 ldquo; \u0026 rdquo ;, ghost town of basis is that Twitter users access to information overload, samurai champloo cosplay do not be concerned about more people. Tiger olfactory think this is the language grandstanding. In addition to Google+, let us tell the biggest names in real \u0026 ldquo; ghost \u0026 rdquo; what \u0026 hellip; \u0026 hellip;. 1 roadside network in March 2009 the United States LBS (Location-Based Services, location-based services) website Foursquare on-line and quickly became popular in a short time has become a hot popular applications also will be a surge of domestic LBS heat, a large number of Chinese imitators emerged Foursquare, it is one of the best roadside.
As of May 2012, the number of known users have been sudden roadside 3,000,000, total attendance number of 50 million times, uploading about 8.2 million photos. It sounds very large numbers, huh? But to make a horizontal comparison can be seen in roadside user activity is very low. Roadside net cumulative attendance average 16.7 times per user, per capita attendance is 100 times the number of Foursquare. After the roadside recently announced cumulative user to upload photos 8,200,000, per capita 2.74, while the application was foursquare adds photo upload feature, it only took three weeks users upload one million photos. There is no requirement roadside sign ancestral Foursquare par with meaning, but to give readers an idea. Look at roadside network business results. Zeng and roadside advertising agency cooperation to the 'Global Entrepreneur' revealed a set of data: to sign a clothing brand activities, for example, the total duration of roadside collaboration with the brand of 28 days (two and a half months of weekends and holidays), the scope of activities in Beijing, Shanghai, Nanjing, Hangzhou, four cities, the organizers appeal is: 8 times in a row to the shop sign to get a badge, a badge to get customers to buy new products with 20% discount. According to the statistics of the four cities, for nearly 30 days in the event, the number of participants is less than 4,000 people, a total attendance of about 30,000 times. The actual number of badges issued to about 2100, and finally to the actual business usage badge number was only 22. In another three-month beer brand promotion activities, the organizers even come three Apple phone as prizes, while the number of final participation only 12,000 people, about 65,000 times the number sign. This is a million active users in terms of the amount of roadside publicity, the actual number of participants is still less than 1%. Although the roadside is a mobile application, but the length is in the user stays on its website the status quo continued decline can see that it \u0026 ldquo; ghost of \u0026 rdquo; signs. \u0026 Ldquo; the ghost town of \u0026 rdquo; reasons: 1, the driving force users to sign enough. Roadside and other sites has not been a good answer to the question is: what is the value for the user to sign? 2, Foursquare ideal business model in the United States is: brand advertising (media) plus rebates for local businesses to pay that class attendance LBS core profit model is that \u0026 ldquo; the \u0026 rdquo; instead of \u0026 ldquo; \u0026 rdquo ;. sign After roadside certainly hope save enough amount of users, you can go as expanded features and services for users such as Foursquare, to solve problems of user-driven force. But it fell into a chicken-and-egg problem. 3, when the other user to carry huge amounts of public comment, micro-channel, microblogging client, the LBS as \u0026 ldquo; Standard \u0026 rdquo; function added, roadside so simple LBS, more difficult to have a foothold. How the whole? It is said that the roadside is to force mobile social direction.
But micro-letter, unfamiliar street and other functions of mobile social applications clearly in front, roadside can catch up with it? Reviews and turnips goes: \u0026 ldquo; not user-friendly about any gun LBS applications are bullying. \u0026 Rdquo; 2 happy network: 2008, Cheng Binghao Sina R \u0026 D center in charge with the creation of 3 million yuan turnover happy network social networking site. Within a few months the net would be happy to absorb the nearly 50 million registered users, 200,000 new users daily, stealing food, grab spaces and other web game is to become a phenomenal culture rapidly in the whole of China Internet users spread, happy network traffic in one fell swoop among the top ten Chinese. Compared to the limited user groups of students all networks, the dominant group of white-collar users happy network is considered more like China's Facebook. Good time, good concept, a huge user base, and the pursuit of high-quality venture capital, such a perfect start to a start-up companies but now \u0026 hellip; \u0026 hellip; as an ordinary user, tiger sniffing edit every few days are received as happy network \u0026 ldquo; your mother calling you home for dinner \u0026 rdquo; summon message: \u0026 ldquo; Hi, XX, you did not have time to happy net. Your friend XXX uploaded new photos, go and see \u0026 hellip; \u0026 hellip; \u0026 rdquo; Alexa data shows that since February 2010 happy network launched the \u0026 ldquo; happy Restaurants \u0026 rdquo; to bring the game a year and a half time of the last peak traffic after within its fallen about 70% of users daily. And recently, happy network page views dropped up to 38.74%. The following is a website page views and site users happy network of nearly six-month long stay. \u0026 Ldquo; the ghost town of \u0026 rdquo; reasons: 1, the rise of microblogging no stop to the diversion of the user; 2 users are tired after web games Kaixin did not launch updated products to optimize the user experience, over-emphasis on the application and ignore the user Relationship precipitation; 3, another widely criticized point is closed, when too much emphasis on the development of the best user experience for refusing third party access, not open to the happy network missed the best time development platform. How the whole? By the end of March 2012 happy happy network launched the product category Pinterest Set goods, targeting concept in image; in the mobile Internet has introduced a fake photo-sharing application Path \u0026 ldquo; \u0026 rdquo ;, US engraved rush Private social tide. However, this also seems to indicate suit swing and hasty decision-making, happy network has lost his \u0026 ldquo; \u0026 rdquo ;, early heart good to think in which direction.
A recent example is happy to buy: expansion - hiring - layoffs - contraction. 3. If the neighbor network \u0026 ldquo; Every day I receive e-mail networking sites, remind me to \u0026 lsquo; \u0026 rsquo ;. interactive look This is not surprising, I almost signed up most of the domestic mainstream business social networking site. However, when I received this e-mail, always very tangled: do not open it, worry about missing anything, once opened, mostly spam \u0026 mdash; \u0026 mdash; they provide something of value too low. \u0026 Rdquo; in the eyes of ordinary Chinese user networking sites has become tasteless, tasteless gesture, founded in 2004, when several adjacent network transformation, and now they will inevitably similar embarrassment. Wealink early network publicity caliber is the largest Chinese business social network, mock objects is the originator of Commerce SNS LinkedIn, a \u0026 ldquo; do not call, to find cosplay costumes for sale topics, "darker than black costume " gifts and others will be able to take the crop to visit \u0026 rdquo; networking sites. But a few years the development of domestic networking sites are not smooth, all claiming China's LinkedIn none get public recognition, did not find the right profit model, if the adjacent network slogan has changed from the core of China's largest social networking site as \u0026 ldquo; the largest workplace social recruitment network \u0026 rdquo ;. If the user adjacent network through long, respectively, when rendering pages and users stay this trend \u0026 hellip; \u0026 hellip; and on its website, a series of well-known companies of the amount of fans, but is less at this level \u0026 hellip; \u0026 hellip; China a series of classes LinkedIn website Ghost Town of reasons: first, Tandaqiuquan site, regardless of industry groups, regardless of pulse-round development, the site itself rather than user-marketing purposes career development services, the user does not want to become someone else's marketing tool; secondly unduly encourage users expand contacts, high-end users form of harassment, resulting in destruction of the basis for professional networking, users of the site a lack of trust; and finally regard the recruiting, looking for a job as a social power user, the user needs a lack of continuity, which is almost impasse. In addition to these three, you will be able to Chinese Internet \u0026 ldquo; ghost \u0026 rdquo; list and easily add a few more to come, including that of several second-line micro-Bo \u0026 hellip; \u0026 hellip; yes, always wave of wave of the Internet wave, standing in the online ghost town, there is always a lot. Tiger olfactory throw this concept, is not going to ridicule those actually very easy start-up team, just want to remind: Not to customer value and experience for the center, chasing simple basic concept of entrepreneurship do not fly to a few hundreds of millions of users Everybody amount to flicker thing is intolerable; entrepreneurship and business Once maintain state, hard to the. Its barricaded \u0026 ldquo; \u0026 rdquo ;, as good as a ghost town out of town \u0026 hellip; \u0026 hellip; roadside network CEO David Liu