Dialogue Ushi: to design a good business model, then a professional social network year Kauffman doing this professional social network Linkedin, when in fact no more want. As social madman, he is only one idea, that he is convinced that the workplace and life can be separated. Workplace can exist as a separate field. So, he began his adventure. We do not do strict product planning, profit model is not designed, not even thought to do much. However, the final result is in the United States and many other places, it is no longer a professional social network, but a social habit. And then, in the large user base and user demand driven, and it was \u0026 ldquo; found \u0026 rdquo; their business model. However, we are less likely to re-take the road of pioneering professional social network Linkedin walked in the. Linkedin mode believer who needs some new exploration Linkedin to realize their dreams.
The well-known professional social network Ushi exploration in doing so, but many years ago and Linkedin have very different business environment, Ushi although in doing something similar form, but in the mode of Thinking like a Linkedin version 2.0. In the marketing strategy, tactics gifted with a downward extension of the high-end, high-end external radiation. Linkedin is more like a Kauffman use of their ability to contribute to company growth model brutal, but Ushi deliberately chose a group of more high-end than the population, from the beginning to ensure adequate \u0026 ldquo; \u0026 rdquo ;, potential similar to other professional networking Network widen the gap. It starts on the choice of the talent pyramid spire of the crowd, first go to 100 founding members. It is a founding member of 100 Chinese business leaders all walks of life, who come from the most famous venture capital firms, investment banks, law firms and accounting firms, as well as advertising agencies, luxury brands, well-known Internet companies, mobile, new energy, travel , hotel, real estate and other industries CEO. From top to bottom and then use these core users to build a \u0026 ldquo; Design \u0026 rdquo; good pyramid. Let people looking up from under the \u0026 ldquo; Follow \u0026 rdquo; and the same level of users and potential partners \u0026 ldquo; AC \u0026 rdquo; in creating a good atmosphere, so as to ensure the long-term development of the entire community tone and cultural environment. But conception is not to focus on high-end, this is just to maintain basic link brand potential and serious, pragmatic social network environment. Ushi's goal in the hope that their efforts will be a more efficient professional networking platform to bring tens of millions of Chinese professionals and entrepreneurs to help them develop better personal network, management of social relations, the ultimate success of a brilliant career and career.
Therefore, to achieve a certain degree, and so on after such an atmosphere, the tone and the formation of cultural environment, is open towards the goal of Ushi. And on this point, it is no different, and Linkedin. In product operation, since similar Linkedin Ushi and product forms, operations are basically similar. However, the difference is due to historical reasons Linkedin, users are more willing to stay in the original static personal page, while the newly added social Q \u0026 A, learning centers and other social functions tend to turn a blind eye. Ushi from the outset with a more powerful social gene, in this respect have more advantages. Because from the beginning of the birth, it caught up with the trend of the new wave of social media, so the layout of social applications, timing just right, so the user acceptance is very natural and precise and appropriate. This humble differences will likely have a huge difference in the future. Linkedin in a new wave of social media in the field may need to spend more time to guide the user, but after Ushi in more social media integration, but will be more handy, the latter relative to the former and this is a huge progress. However, socialization Q, microblogging, learning centers, in the end whether to change the current situation with respect to professional social networking popularity of social networking activity such poor Facebook and everyone, so far does not optimistic. So, now to conclude that this round of leveraging new social wave, Ushi these new Linkedin2.0 who will Linkedin and popularity of social networks form the impact or even replace, premature. Ushi also admits that it is to help users to solve business problems, find a job, find a partner, looking for investment, to find experts \u0026 hellip; \u0026 hellip; once they have demand will naturally login.
The implication is, if the user does not have a continuing need, it may be necessary to continue sleeping. Ushi is currently not open for registration in the case has more than 400,000 high-quality members, a surprise is the monthly number of active (MAU) users more than 35%. Of course, the biggest difference and Linkedin Ushi or in business model design. This is not the two profit model will be different, but there are differences in the core of the model design. In many people's view, the core element of Linkedin Kauffman success is that he did not in the beginning of the design of its business model, but conform to the registered user demand, continue to meet these conditions to the needs of users, while the use of powerful operating means, continue to attract users to join in, the profit on a very rearward position to consider. Finally, under the impetus of a large user base and strong user demand, it went \u0026 ldquo; found \u0026 rdquo; profit model. This profit model is the \u0026 ldquo; strong \u0026 rdquo; demand-driven, but the need to reach a certain accumulation of so-called \u0026 ldquo; plot thick and thin hair \u0026 rdquo; that is the case. But after a lapse of years before the birth of Ushi has witnessed the success of Linkedin. It is in the business model of the design is the issue front or rear became an important consideration. Ushi choice is the front: first \u0026 ldquo; Design \u0026 rdquo; good business model, then there are steps targeted \u0026 ldquo; implement \u0026 rdquo; business model. Of course, they also know that Ushi to commercial premise or the number of users, but they do not want to put this as the only goal. They want to have a sufficiently high quality user base, the use of data analysis combined with the user experience, a vast network of contacts to provide a better platform for them, and then began to consider commercial operations. Undoubtedly, Ushi doing compared to a faster, more efficient business model designed to Linkedin, which also determines it and although there will be a lot of fundamental Linkedin intersection, but destined to go a different path of exploration. Let us work together on the road of dialogue on it Ushi Ushi:! Q: how do you understand the success of the road do you think of LinkedIn success it has several core elements A:?? LinkedIn as the world's largest professional social Website, its unique business model, market insight and change with the times, created the score now. Real-name system, the social interaction of weak ties, high-end recruitment, a good user experience, these are the core elements of a successful LinkedIn, Ushi also been improved and the pursuit of. But the biggest advantage is the LinkedIn data mining and analysis capabilities, users can accurately show the network connections, allowing users to more effectively expand career. Q: Do you on the initial user for more specific practice areas and geographical selection is how to consider the A:?
Ushi take extended downward from the high-end, high-end external radiation from the policy, grabbed the tip of the pyramid of talent people as the initial population. For a social networking site, it has been successful cases without exception, are the first to find a core group of users, and then use these core users to create a good atmosphere, so as to ensure the long-term development of the tone of the whole community and cultural environment, so we The strategy is to find 100 founding members. It is a founding member of 100 Chinese business leaders all walks of life, who come from the most famous venture capital firms, investment banks, law firms and accounting firms, as well as advertising agencies, luxury brands, well-known Internet companies, mobile, new energy, travel , hotel, real estate and other industries CEO. Invite them to rely on personal connections founder, is people to people, we tell them this idea, to get some high-end people can understand, to agree to our people. If there are no contacts, they may not agree. Q: Ushi development of the user's strategy from the beginning to now is how to carry out the decision-making process on how intermediate A:?? Ushi development throughout the user's policy has not changed, for the Chinese forty million white-collar professionals , entrepreneurs and entrepreneurs. The initial crowd, the vast majority are quite accomplished business leaders, entrepreneurs and senior managers. It is because of their involvement and participation for the development of Ushi laid a good membership base and community atmosphere. However, Ushi's goal was never to create a high-end business crowd private castle, but hope that through our efforts, will be a more efficient professional networking platform to bring tens of millions of Chinese professionals and entrepreneurs to help them to better develop the network of contacts, the management of social relations, the ultimate success of a brilliant career and career. This is the goal Ushi founded in the beginning to develop, but for all gifted with Wang Yuan workers shared mission. Implementation of open enrollment and our initial philosophy and mission is the same. Ushi the door, is the more positive, better career development of people eager to open. Q: Are there two operational thinking: one is to stall shop big point, after the layout is complete, slowly they must attack, mend relationships formed; another idea is to do little to do fine, several large trees benchmark and to unite people through benchmarking, finally able to achieve our goals. ? You tend to kind of Ushi specifically how to do A:? Location Ushi is very clear, through initial membership to attract high-end users, while continuing to improve products and user experience, gradually gathering contacts. Ushi is step by step, do take every step, not instant success, all the user needs first incumbent. Q: How do you see the active users and user activity of these two indicators Ushi operational at the time of these two indicators, when there is no guiding the percentage of the class of data A:?? Active users has been a measure of a website One important criterion, but for different user groups, still treated differently. Ushi is to help users solve business problems, find a job, find a partner, looking for investment, to find experts \u0026 hellip; \u0026 hellip; once they have demand will naturally login. Ushi currently has more than 400,000 high-quality members, monthly active (MAU) users more than 35%. Q: In the business social network, the user's personal pages are generally static display their own. Microblogging and Q belong to the dynamic of self-presentation. There is no dynamic user needs them to show their own time in the dynamic display, for what purpose it is not their long-term needs of each individual A:??? User dynamic display in the community, in fact, it is to create a personal brand The key elements. Use microblogging and quiz tool to share their knowledge and experience to other users with guidance and reference.
Becoming a \u0026 ldquo; activist \u0026 rdquo; at the same time, but also to give other feedback, such as the expansion of contacts and get investor attention, and so favored by recruiters. In the long run, in addition to seek help in the social network, positive self-presentations give users more unexpected opportunities for promotion. Refer Ushi CEO and co-founder Lu Hansen wrote 'New social of people had to look at the "fairy tale cosplay " four secret.' Q: Ushi do ask excellent questions and answers this professional product, I have not tried. But my question is, how do you ask this excellent product positioning, it is for the whole structure Ushi will form the impact? Re In other words, you want to be dressed in the cloak of SNS true Quora, or as like Linkedin I want to be a put Quora as a sub-columns of SNS A: Ushi is actively preparing for Answers Products \u0026 ldquo; excellent Q \u0026 rdquo ;, has officially launched in the near future?. \u0026 Ldquo; excellent Q \u0026 rdquo; will create an \u0026 ldquo; all-inclusive \u0026 rdquo; the central repository, receiving knowledge of Chinese various business sectors, and any commercial aspect of the question at any time, \u0026 ldquo; excellent Q \u0026 rdquo; will become doing my part The data source, which is somewhat similar to the rapid development of Quora (Quora.com) and China know almost net (Zhihu.com), except that the focus of Ushi clearer detail \u0026 mdash; \u0026 mdash; business. Q: As far as I understand, Linkedin Answers in the Q \u0026 A is a professional and in fact do not count particularly successful, with the professional Q \u0026 A site Quora not on a level. How do you view this phenomenon How do you expect for superior asked A:?? Ushi of \u0026 ldquo; excellent Q \u0026 rdquo; is not located in the large and comprehensive, but clearly concentrated in the commercial sector.
It depends Ushi unique three major advantages: focus on the business field, without monetization models and high-quality access to the system created by inviting elite online community. We look forward to \u0026 ldquo; excellent Q \u0026 rdquo; help to thousands, even millions of young people, helping them enhance professional competence and quickly draw nutrients from business topics to encourage more people with lofty ideals career. Q: some time Ushi Weibo product already exists, you have to be a review! Weibo product. What do you think of Commerce SNS in microblogging microblogging products and conventional products, what kind of difference in the operation, what kind of focus A:?? The role of micro-Bo is instantly share the latest information and insights. In Ushi, because the relationship between the community atmosphere, published microblogging users are the latest industry trends, seek help or share business ideas and other aspects of the work, with regular entertainment, cosplay costumes for sale personal micro-blog content have obvious differences. Q: In the case of the current Ushi mobile client you understand how mobile clients and what the different sites on the concept and practice A:?? Ushi attaches great importance to research and development in the mobile space, and believe the mobile space and business networking combined, it will generate a lot of new usage scenarios and opportunities. Our strategy in the mobile space is a mobile client (native app) and mobile browser version (web app) and try, and with the main smartphone platforms. We design mobile phone products, it will not simply copy the PC version of the function and experience, but to study the needs of professionals in the mobile scene, and samurai champloo cosplay tailored features, desirable to provide real convenience for them. We will be very focused on ease of use of the product itself, the best user experience to users. Q: Do you think the business SNS SNS or the beginning of the first barbaric growth, to a certain extent redesign the business model is better or to design a good business model, then there are steps to achieve targeted business model squatters A:?? Ushi identify more with the latter, but also to do so. Q: Do you think the business SNS development to the scale and extent of what we can consider large-scale commercialization of the A:? Commercial premise or the number of users, but Ushi do not want to put this as the only goal. We have been growing steadily, hoping with enough high-quality user base, the analysis with the user experience, a vast network of contacts to provide a better platform for them to use the data.
Then naturally consider commercial operations. Q: Ushi current revenue situation how do you think about profitability, which has Ushi which is untapped A:??? Ushi focus at this stage is not profitable, mainly Lianhaoneigong first consideration, the build a good product and platform. Future profit model mainly consider several blocks: First, through user fees, in Ushi, only members can get in touch with strangers through paid, this is not only a profitable channel, is a major user of quality assurance; Second, Ushi charging mode standalone product, such as career channel, Ushi career channel end to free enterprise, client fees, only to candidates get detailed information by paying jobs; Third, business people as the main target group advertising; Fourth, consistent with the needs of e-commerce professionals; five is a reserved user or help expand the network of people line activities. By my early dark horse Via i