[Marketing] US Sign why so fire: trapping the woman + fool operation + We Marketing world network operators [i] Note from 2013, micro-wave is the beginning of the video, but the whole industry is not tepid. The United States beat the iPhone edition line only one day that Gordon App Store free total list first, quickly become sought after competing trends, the fire could be so, why? Text / Deng Qiongyao April 2013, Cai Wensheng (famous angel investors) as chairman Mito Xiu Xiu, from 4399, STORM, 58 city of Mito market now, Cai Wensheng gone through one after another magnificent war. Ride the sea, Cai Wensheng always uphold the idea: With user will certainly have the business model, but by no means want to come see a good mode users.
Everyone knows, trapping the woman, it means a big moneymaker. In Mito market, women are a large group of mobile phone camera, any of photography applications will not ignore this. With high usage, followed by sharing and other social and shopping guide a series of business activities is straightforward. In major software are constantly updated change today, Mito software also undergo baptism and growth: from the original simple dimming color, style transformation, the portrait senior beauty, skin filters, then later increase Border text directly to social platforms, as well as several software have been improved recently intelligent fill, add beauty secrets and so on. These are software developers for female users the most humane change. These intimate functions and filters, user groups in the evaluation of women are high. We can say that meituxiu show itself is a huge market, which boasts 740 million users and 422 million mobile end users, a single day more than 18 million active users, of which nearly 70% of users are women. Insiders this way: if you can beat the United States converted beauties Xiu Xiu users 10%, depending on the ratio of the micro-micro video software and a series of existing users much more. Mito Xiu Xiu and import users love the self-timer mostly women, these users around the natural surrounds many male users and female users the self-same love, which form a good chain of transmission. Inseparable from \u0026 ldquo; fool \u0026 rdquo; operation woman born in the software operational aspects do not like cumbersome and complex. This, the United States shot just to meet women's needs and tastes. Starting in 2013, the early wave of micro-video, micro vision, second beat, broadcast music and some other micro video software have emerged, but the whole industry is not tepid. United States beat the iPhone edition line only one day, that Gordon App Store free total list first; Charts multiple districts in Hong Kong, Macao, Taiwan, Malaysia and other first. Why? First of all, we have to admit that a large user base beauties Xiu Xiu hold up half the sky. And it happens, the United States beat the product positioning in the \u0026 ldquo; everyone is a star \u0026 rdquo ;, video community \u0026 ldquo; \u0026 rdquo ;. beauties Xiu Xiu Simply put, the United States beat to tell the public is that it is a great special effects Camera \u0026 mdash; \u0026 mdash; clips, filters, watermarks, music, high-definition picture quality of these five elements fused into MV effects, all of the video processing complex late work, becomes a simple one-button operation.
Just click the video one second can transform ordinary exquisite MV. Aimed at users of \u0026 ldquo; US \u0026 rdquo; demand, the United States beat provides the basic functionality of short video applications: First, using the US short video applications Vine same can pause the shooting mode; second, after shooting is completed, the user can add filters or Built MV templates, it offers a variety of MV effects modes, including love letters, modern era, cherry, Broadway; three, built a lot of background music, you can shoot a short video soundtracks. And similar beauties Xiu Xiu, by providing these built-in templates, US Sign provide a key \u0026 ldquo; fool \u0026 rdquo; operation, the use of the software and then strangers will not find it difficult to operate. In addition, the relationship between the United States shot a user by means of social media. Currently it provides Weibo or Facebook account to log in, users can import Weibo, facebook friends and phone contacts, but also can be a key to invite micro-letter friends. In addition to social sharing to expand its influence, the United States beat also added a similar game to unlock modes: In addition to general MV effects outside the United States beat also launched \u0026 ldquo; Barcelona \u0026 rdquo;, \u0026 ldquo; Juno \u0026 rdquo;, \u0026 ldquo; Clash \u0026 rdquo; three kinds of locking MV model, Users need to recommend the United States to take micro-channel circle of friends to unlock this effect.
Volkswagen idols are walking \u0026 ldquo; People \u0026 rdquo; recreation route not only simple, concept beauty shot is also very easy for users to accept. Here, I have to mention a short video with a microscopic App Tencent and Baidu beat the United States. Let me talk about the United States beat rival released at the beginning of \u0026 mdash; \u0026 mdash; Tencent micro eye. As the end of 2013, Tencent to launch key products, Microview have Tencent microblogging, circle of friends, QQ space, Tencent video a lot of resources, despite a number of ways, but on the resources, the United States beat only one meituxiu show enough user base spike it, together with the United States beat Sina Weibo as the main battlefield, its propagation speed it is too far ahead of normal. Moreover, depending on the initial design of micro idea is to follow Vine, to universal creative production of content-oriented video media property is greater than its short social property, but in China, users prefer entertainment rather than creation, the threshold is too high, we are too lazy to cross What simple, what the user recover. And then for the United States beat Baidu, Baidu released the first US shot but iOS and Android version has two, the result is more beautiful but it is only after the release of iOS version and beauty shot. Such an outcome so that the public's head full of doubt draw on the same APP, and Baidu beat the United States in the beginning of the release of user groups is even more perfect, but how will lag behind the United States took it? In fact, the United States beat The concept, is to form a circle based on geographic location, and the self-timer, pictures and other information, so between a position close to the user to more easily mutual understanding and progressive establish contact between strangers, which does not seek to focus Anti hope to approach the scattered distribution of resources, people feel \u0026 ldquo; intimate \u0026 rdquo ;. By contrast, Baidu is defined as the United States beat the \u0026 ldquo; personalized display platform integrated beauty \u0026 rdquo ;, are trying to become Internet and media celebrities, the new star of the carrier platform is obvious that this \u0026 ldquo; tall \u0026 rdquo; the road becomes more There are \u0026 ldquo; \u0026 rdquo ;, the sense of distance is now the era of a national pastime of cosplay costumes for sale the era, if people can not get involved, the result can only be abandoned. Mito Xiu Xiu has always been good to go on entertainment, beauty shot is the same.
It is not only sought after by the general public, but also to attract the public's idol, many stars Faye Wong, Li Xiaolu, Luo, Li Chen, Chen Kun, Chen states, Karen, Angelababy settled in, the United States accelerated the hot shot. US shot on the line only 15 days, the number of fans Lu Lu has over one million, \u0026 ldquo; and still only iPhone case client's achieve. \u0026 Rdquo; the United States beat the relevant personnel said. Obviously, the popularity, this is a welcome data. We play too nice marketing brand when the brand positioning, user groups and user experience are in a mature and stable state, so that the beauty of the film, quite everything is ready posture, while Dongfeng \u0026 ndash; beauty shot also cause emotional marketing impressed. US shot iphone version of the explosion of red, have been allowed a little impatient Android version of the user, they are calling out information on the microblogging, \u0026 ldquo; iPhone users have to play a long time, how can you not come \u0026 rdquo;? So, the United States beat Android version on June 6 on the line, letter to Andrews user \u0026 ldquo; apology letter \u0026 rdquo; \u0026 mdash; \u0026 mdash; \u0026 ldquo; I \u0026 rsquo; m sorry I'm late \u0026 rdquo;! appears in the 'news' front page, It attracted everyone's attention. In addition to the front page, a few days after the United States to shoot through the bus, Wanda screen offline like, and mushroom Street, pops, palm reading, hearing fly line input methods App substantial opening screen and Banner apologize to the user.
Such a grand apology in the first case of its kind in the App, the long-awaited Android users everywhere can feel this good faith, but also the first time that the Android version of the line of the message, only the United States beat Little Helper released Mito Team apology video to get more than 120,000 praise. As a result, not only to meet the user's needs in mind, leaving you saw a vibrant team beat the United States, no doubt, this card played pretty sincerity and convincing. (Edit / world network operators Wu Meng, the paper reprinted from business investment network, the i world network operators editor, please indicate the source and author)