[Case] thinking of how to use the Internet to open a female accessories store Author: Jung to North Korea last year, Bitcoin rose, let Li Xiao worth hundreds of millions of dollars level. He set up his own fund bitcoins, bitcoin mining machine investment, exchanges, banks, wallets and so on the project to build a financial empire Bitcoin. But this time to see Li Xiao, is Xizhimen Trade Center on the second floor, 'Hyun music x-queen' female accessories store. The shop is 20 square meters, on the shelves everywhere on display 凌朗 Korean independent designers design hair bands, earrings, rings, key chains. These small accessories are very trendy, good-looking, it is said, 'you came from the stars' in Korean actress headband just left now on the silver screen, on the third day, you can trade in Kerry and "vampire knight cosplay " Beijing 11 'flip music x-queen' We see it in stores. Standing next to the silver-haired, tall and already fat middle-aged man is Li Xiao. He was with his wife to buy accessories? Or bought a shop to his wife playing, he is doing such a thing out. Never shy smile to people that he was Tyrant, buy two two day Porsche even been artificially thing is he did not mistake the Tyrant.
The words used to laugh: what a shame the money, the money advantage is: When I am equally wise, but I say, no one would believe; now rich, that's still the same thing, people believe more a. Li Xiao standing beside two young men, a youth fashion, a precocious. Listen to the words inside, then outside they are: flat effect, turnover, SKU, billing period, and so on. The two young people are warm and Jianping right, two is the 'flip music x-queen' of the founder, and Li Xiao their investors. Lee laugh it was just the two of them value the investment point: these two young people together to do business together for eight years. 'The couple together, the divorce rate was 50 percent for eight years, not to mention business partnership' to use the words of laughter, so 'I cast them.' Right when the temperature is product manager patriot, Jianping supply chain manager. They start in the country when Circuit City opened, even earlier than Suning United States. Their city was Suning Appliance beauty all categories Mall dry down, they witnessed the decline of the United States Suning Jingdong Lynx period. They give their own definition, Wen Jianping right combination actually have the ability to operate a complete FMCG category: market research, brand positioning, packaging, promotion; Join operational support, supply chain management. Give them a FMCG, they can quickly spread all over the country within three years. Coupled with the right temperature and Jianping work experience abroad, particularly in Japan and South Korea FMCG upstream purchasing power, they are better at the Japanese and Korean brands a good system into the domestic market. After the failed Circuit City, Jianping Wen Quan and spent one year doing market research, eventually locked the line of commercial real estate, particularly shopping mall when the channels.
They mentioned that in the past three years, China's commercial real estate rise as fast as in the first world. China's large commercial real estate has reached 4500, but the transition of the hardware into the building, so that these commercial real estate also did her ability to attract tourists. Commercial real estate in attracting passenger's pressure bigger rise of online and electronic business to make lines. Because most traditional shopping mall retailers also do not adapt to business strategy and play, in the face of new commercial real estate rents mode, or is the deduction of rent and take a high value business strategy, rather than the last point deduction mode is also prohibitive. Because the new model means greater operational efficiency requirements, faster turnaround, more flexible marketing strategies, branding system stronger and stronger purchasing power design; brand in the past to get a local authorized agent, RBI what can survive in charge of the investment department of the good times have gone. 'Huge conflict also means a huge business opportunity, the future of commercial real estate under the line necessarily enough to attract the flow of high-quality brand; while Hyun music is actually the first step we build the future of the retail empire,' Li Xiao says. 'I attended years ago in the United States Bitcoin forum, I found so mature Internet nation, the line of business or vibrant, the line will always have a chance. But the play has changed, we have to use a new play to play the retail industry 'For retail, Wen Quan told a line under the future by' several core competencies level underlying architecture dazzle music 'want to build: a franchising trend before the capital markets for franchising is hated, always felt very difficult to join the system to ensure that the customer experience. So more good brand is carried out through outlets Zhang Tuo way, although slow, low capital efficiency, but with China's demographic dividend disappear, labor costs soared, franchising has become a trend. Employment relationship has always been very low efficiency, equity partnerships, followed by the value of cooperation should be the most efficient. Each store franchising franchisees will play all their might to own 100% of the business well.
One nature of the Internet is to the center, replacing the central processing unit with distributed computing, such operations more efficient, risk-resisting ability, especially with more anti vulnerability to the 'black swan' events. 'But in the past in high-speed rail, television, Internet investment platform to see more Join one-shot deal, the investment of the initial fee cheated. Franchising should be to make money selling the machine, if a model can not own earn money, how to do franchising. We first experience with their own self-made 11 of the store, and explore the entire commodity procurement, branding, supply chain construction, complete part of the commercial real estate negotiations. complete demonstration of the 'dazzle music 'Each shop itself is very profitable business model. Then, we just put this money machine sold more fragmented system can not do these underlying architecture of entrepreneurs. Only let each of them can use this machine to make money, we do business design makes sense. 'Wen Quan said,' So, we joined the terms of the design is the market's most competitive, franchisees and our own Direct store, and online third-party platforms are getting goods at the same price. 'Second, the brand-building is paramount Although a single franchisee can be operational efficiency of each store to the limit, but it is difficult to achieve a single store complete brand building. During the Patriots made the right temperature the product manager is a complete operational capability of a product brand.
From the early market research, user needs analysis and product departments to communicate product design, brand positioning planning from design to advertising channel mix, from products on the market, gather market feedback data to the product in the second revision to upgrade the entire brand tekken cosplay operating closed loop design, Wen Quan as a separately managed a dozen sales in the billions, senior product manager class brands already know by heart. So Hyun music just the first step, a beachhead for future large-scale commercial real estate throughout the campaign, the right temperature in the basket have dozens of Japanese and Korean brands to enter China's exclusive contract, for him, the 'flip music' but he small test chopper. As for why choose Japanese and Korean brands, Wen Quan said that ridicule is their own poor English. In fact, international perspective early to let him see the brand relative to Europe and America, Japan and South Korea is more suitable for the Chinese market. Third, the internet underlying gene Li Xiao able to get hundreds of millions of dollars of wealth in the Bitcoin, he joked that he is a staunch advocates of its own, is an Internet believer, we will believe that money to the center of the significance of its own . So he invested in the company, even if looks are selling hair bands, earrings, women's jewelry store whether it should have Internet genes? 'Yes,' Li Xiao firm said. In Li Xiao's help, 'flip music' from the outset to make small but insisted the United States, Japan and South Korea focus on women's jewelry in this very segment of the category.
Engel coefficient like costume jewelry in the past Chinese women spend more on clothes, but with the economic development, women in the jewelry into accounting would speed growth. 'Hyun music' of information technology is currently doing retail business line of the company under unimaginable powerful. What are the most popular jewelry store owned by systematic analysis of the data and external network data that, then in Japan and South Korea orders. Orders, while commodity information entered 'flip music' underlying commodity management systems, on the beautiful variety of third-party platform says can start the next one, two days after the goods reach all cosplay costumes for sale stores nationwide through the logistics management system. Every store in addition to store sales, by becoming a registered user storefront shop member, the member who bought 'flip music' of goods on any third-party platform, storefront businesses can also obtain the corresponding share of proceeds. Therefore, every one has its own stores in addition to a physical store, there is not much to spend a penny his third series of online shop platforms, mobile terminals store sales platform