Fun to see how the family and the Amazon Express Wen / Liu Hong-jun challenge the rules of the game appears to be a pit, but sometimes it may be a big market. Even if the outcome is uncertain, still no shortage of people willing to have a bold bet. March 26, the world's largest e-commerce company Amazon.com and China Taiwan's convenience store family to launch the package from the mentioned services, has officially launched the 100 in Shanghai Family Mart convenience store. Figuratively speaking, consumers can go to take delivery of the convenience store. Personalized service is the introduction of the main drivers of this business. Family Market analysts believe that consumers living time and convenience store convenience services and hours in the layout, especially the privacy of consumers to receive confidential net purchases of goods demand, creating opportunities for self mentioning Express convenience stores.
If the project leader Kim family who told the "shakugan no shana cosplay " 'Global Entrepreneur': 'Family and Amazon Japan has been a precedent of cooperation can be used as a reference sample.' He confidently. But the challenge of Chinese consumers stay at home to receive delivery of the habit is easier said than done thing. The bad news is that multinational companies in China acclimatized cases are not uncommon. For example, in 2004, international dairy giant 荷兰菲仕兰 Ke Beike its controlled company the right to operate in Friesland (Tianjin) Dairy Co., Ltd., the Chinese partner to operate and had to quit. Also in struggling for 13 years, the German Bertelsmann shut down all 38 bookstore chain in China in 2008. There is a difficult problem. A market survey shows that the whole family, since the mention of the courier business is actually a value-added service to consumers, with 10% of consumer demand in the Express store delivery charge, which requires the family to minimize logistics costs. Which in China Taiwan's approach is to take the co-formulation - courier follow conventional logistics distribution to about four times a day, it can store relatively fixed time. But it certainly can not meet domestic consumer demand has long been accustomed to one or two days of delivery. It is foreseeable that even Amazon agrees, the family if copying in its China Taiwan's experience, it must pay the price for their reckless.
But wait, now is not the time to pour cold water. Family behind closed doors to see how to avoid pitfalls. Why change the gene family will be Amazon's favor? Undoubtedly, Amazon recognized the family's brand awareness in China and the network layout in Shanghai, which saw Amazon formal warehouse management, network management, and long-term strategic vision. Kalvin childhood grew up in Taiwan told the 'Global Entrepreneur': 'In China Taiwan, 100 meters away where there will be three convenience stores, which resembles Shanghai's environment, so we first chose to work with the whole family.' But cooperation does not like to imagine is so smooth. The two sides first in the distribution program gave rise to differences. Because of the convenience store layout situation is more complex, but each store opening hours is not exactly the same. Such as convenience stores opened in the subway close to advance, so that the implementation of the initial set of co-feature program almost impossible. The bigger question is, Amazon and the family time requirements for the distribution of logistics is essentially different from the gene on. If Kim who said:. 'We pull the whole picking very long time, unable to meet the needs of the timeliness of the electricity supplier,' he said, the family in China Taiwan is to take delivery of orders before 12:00. If the customer orders in the afternoon, we need to in order to receive the next day courier. This obviously does not meet the practical needs of Chinese logistics market and consumer habits. Fair to say that Amazon's requirements are not excessive. Chinese market over the electricity suppliers to compete so that every incoming person will understand, not the best experience means customers robbed. Amazon vice president of China's logistics 赵雄飞 to the 'Global Entrepreneur' said that in his tenure of five years, in order to meet market needs, has innovated next day delivery logistics, service and other day more emphasis on rapid manner, and The logistics experience to promote China to the world. It also forced the family to come up with a new distribution model - set up a separate team for the Amazon express parcels canceled uniform distribution. Operation process is by Amazon.com shipped, transported to the family dedicated warehouse. He entered the family opened a separate stream channel by hand sorting process, and then separate parcels Amazon timely delivery of professional logistics personnel to the various stores.
Meanwhile, the family is also under domestic consumer online shopping habits, timely delivery system to a 12-point original delivery system as long as 24 hours before the date of order, the next day you can pick up in 18:00. The benefits are clear. The whole family can use during the day time stream corresponding to the distribution plan, and, since according to the fixed-line distribution, the arrival time of each store has also cosplay costumes for sale been a corresponding assurance that the courier business from mentioning normal operations. Do not ignore the war system of this seemingly simple distribution adjustment. Behind almost all the sectors related to the logistics operations related to the family, indeed affect the whole body. Note that Amazon with the whole family logistics operation is completely different. Convenience store pay attention to the date of the goods within the next delivery is completed once the goods ordered, and the electricity supplier to emphasize that information to control and real-time data processing. For example, when the parcel shipped from the warehouse, and then when the whole family to warehouses, distribution points starting driver is sent to the appropriate stores. 'This is equivalent to, the family's entire logistics system needs upgrading an order of magnitude.' Conveniently, Ltd. Shanghai Hofman IT Engineer Caochen Kang told the 'Global Entrepreneur.' The biggest difficulty lies in the upgrading of information systems. Family legacy logistics system is based on a convenience store back-office systems. For example, in POS systems sweep a bar code, the representative of the existing stock of goods for sale, just manage a single product for real-time requirement is not too high. Today, the family must do parcel delivery and arrival of each state are to be recorded, the real-time information and data needs for family developed a system, and can be seamlessly interfaced to Amazon, then the feedback from the latter to the consumer. In addition, the definition of express delivery and bar code logic is not the same convenience store merchandise. Each package is equivalent to a new product, a bar code for each are unique, the new system must have bar codes to identify the function of the courier. If a package is over four days unclaimed need to return, it requires from the background into the convenience store to link existing management.
The positive is, the family of independent research and development of the system. System that not only meets the needs of the Amazon, but also in line with the clerk's work habits. This is not an easy thing. How to make the sale of merchandise clerk usually be familiar with electricity providers Fun systems in a short time? The answer is to make staff feel like that sweep a bar code in order to sell something quickly accepted. 'But it also means that development work difficult.' Caochen Kang said. The good news is that consumers now take time to express the whole family, if you just need an online payment card as claimed credentials. If consumers choose cash, the operation is more convenient, you only need cashiers scan directly express convenience store bar code, according to the price consumers pay. Where gold if revealed after the family system will be introduced in the future to upgrade the phone number and other popular four-way claim. Amazon is not easy. The development of its new system also is a huge project, only the background GPS positioning is a complex challenge. When the user operates the page to add the family store information, back-office systems to integrate the need for timely and accurately marked adjacent to the store location. That is when customers search for information on the family's store, as long as the input home address, the system will automatically match the nearest 20 stores and sorted according to distance from the hotel. This greatly improves customer satisfaction. Family is the most satisfying quality of the Amazon and control system. Before the launch of any new service delivery in the Amazon, the project evaluation will be conducted - complete stage demonstration - experiment - sampling.赵雄飞 said: 'To the quality of service on the line after the Amazon also advance the entire simulation.' For example the whole process of recording charged courier according to the camera at the convenience store, Amazon will evaluation card from order to service every aspect of indicators. The role of a smooth transition, so the whole family from mentioning courier business with greater imagination. At this stage, consumers in the Amazon shopping, choose convenience store from mentioning or delivery as are the implementation of the 'full 29 yuan Free express shipping standards.' Amazon only pay a portion of their fees, the family assumed the role of courier company.
Once the rapid growth of express delivery scale, its logistics costs can be further controlled, express also the possibility of a reduced price. The business was really competitive. It has yielded good results. According to Amazon revealed that in the week after the launch of the business, its customer service staff received telephone consultation gradually increased, since the question of the Help Center Web site customer visits, there have been substantial growth. The most intuitive performance is nearly two weeks from the mention of a multiple increase in orders. But this did not make the family firepower. In fact, the mere presence of such a business in Shanghai 100 Family Mart convenience store, in a residential area near the main layout and schools. Where gold if the explanation is that the whole family for a large initial investment in the business, and the market needs to cultivate. The future, the family will try to cover this business to Guangzhou, Chengdu and other cities. Even more interesting is that the family does fairy tail cosplay not want to simply copy the electric business model.
They struggled to find the market blind spots, so as to achieve the electricity supplier and convenience stores combine. 'O2O possible future models. Electricity supplier of consumer groups can import a convenience store, and convenience stores will need help to guide consumers to call back again quotient.' If Kim who said, only the formation of a virtuous circle between the two, since the question before the courier business There are fresh vitality. (Via Global Entrepreneur) [Welcome to search on a micro letter 'txws_txws' Follow our official micro-channel, 6 a day to miss the wonderful article. ]