Hardware business is full of pit Abstract: The hardware start-ups and entrepreneurial App is completely different, even opposite play. App venture is manpower costs, rental server, and promotion expenses, the entrepreneur can quickly iterative software program to optimize the user experience. Moreover, App entrepreneurial threshold is very low, or even directly copying can get very moist. But the hardware business must not such a play: upload your phone number APP? Do you wear a few tables? Art and Design, Tsinghua University Science Research Center, Institute of Strategic and prototype innovative designers, 'only for her design' project to join the intelligent hardware path. 2013 was the first year called wearable device. Lot close to the 'intelligent hardware' label products began flooding the market, if you are not sensitive to this, even unconscious would not be surprising. While the mobile Internet has the distance sailor moon wigs between people reduced to the distance between two screens, but also man-made were a lot of information science and technology news stratification, the latest cool spread only in a small group of geeks in mutual recognition They focus on how the latest hardware technology will be used in the software field, how and people's daily life relationship.
This is more than a year of ups and downs of various hardware team was initially achieved rapid wealth through capital, while others are smug, in the end lost down the drain. As hardware entrepreneur, excitement and pain are empathy, today to talk about the hot anomaly hardware business from several angles. Industry ductility less intelligent hardware market opportunities Needless to say, but the biggest problem is the lack of industry ductility. Some time ago, a veteran investor in the micro channel circle of friends showed me some sketches and asked if I watch a worthwhile investment and entrepreneurial team? I asked him a question: How much of your phone tops APP? He replied eighty seven. I then asked: Do you wear a few tables? He hesitated a moment, immediately understand what I mean. App hardware business and entrepreneurship are completely different, even opposite play. App venture is manpower costs, rental server, and promotion expenses, the entrepreneur can quickly iterative software program to optimize the user experience. Moreover, App entrepreneurial threshold is very low, near-zero cost of plagiarism, a large number of entrepreneurial business team even Gangster App Store idea is to see what new programs on a daily basis, can copy? Tasted the sweetness of copy entrepreneurs and investors to look into the hardware business and a big cake, not knowing the hardware business which is full of pits and did not appear a true success story over the world, whether it is the business model or product mode, no obvious Reference. This is not a pebble then gave birth to the emergence of a smart watch industry, smart watches everywhere, it seems silly to put our users will 'gift' of their new stuff. In fact the war on the wrist from the outset the outcome is obvious. There is a question worth all the hardware business team thinking was clamoring for a few years of Apple wristwatch, why it has not listed? SONY as one of the most adept mobile device elegant small company, introduced several smart watch market in the end how? Samsung Galaxy 3 bundle flourishing launched Galaxy Gear, in addition to the bus station to see the avalanche of posters, also seen around who is using? All this indicates a problem, if you were not big, not for a card, or need to very carefully. A watch precision molds mold cost not less than 300 million yuan, an angel round of financing is enough mold, are you sure you want to clear? The greatest test of plagiarism, always a pain in the Chinese entrepreneurs need to face is the eternal dilemma: BAT how do you copy? If you do not copy, is not your business model is not sexy? Before we can say that the world innovation of the United States, see the Silicon Valley innovation. With the rise of a wave of hardware innovation, circle more sentence: 'Rapid innovation of China, Chinese fast copy to see Shenzhen.' Silicon Valley who is irreplaceable in its capital, businesses, schools, top talent and spirit of the American gathering mode ( Innovation! Innovation! Innovation!), with the Tyrant each country slowly awakening to the huge capital + catalytic resources,
Silicon Valley began to appear more and more from China's capital and incubator, a large number of Chinese engineers and investors began to mighty The 'Occupy Silicon Valley' campaign. In contrast, Shenzhen, as a manufacturing base for many years, the global reserves of rapid manufacturing resources are concentrated in Shenzhen, we want to rapidly develop and produce an equally smart devices and Silicon Valley, the cost is only 1/10 the United States. Industry even have a word called 'in front of Huaqiang North, no technical barriers.' Although some exaggeration, but the vast majority of smart devices do not have the real core business technology, it is very likely to be rapid and cost copied. That is the entrepreneur never mind the pain - early creativity and development costs, will be treated as dividends to be operated without the use of plagiarism team section. Areas of opportunity actually hardware, hardware entrepreneurial opportunities far beyond the pedometer, watches, scales and cups, in our lives, deserve to be intelligent, and Internet-based business too much, it really is a big Blue Ocean, worth entrepreneurs to reclaim. We look at two cases: Latin Health scale: in fact, there is a similar concept in 2009, but Latin's Cosplay Costumes success lies in its powerful landing capability and to use the Internet multi-channel marketing capabilities. Another point - says it will do. Who can say they circle the items unprecedented, but the product can really do persevered successfully shipped to the user in the hands of too few teams, endless bouncing delivery has become commonplace. App realization: For example, aunt it as a very successful menstrual period App, has amassed more than 20 million users, word of mouth is good, to get the B round of financing. But as a separate App, liquidity is limited, after all, App itself is free, available to users without charge by easy, advertising revenue is limited, how to find a sustainable liquidity tool is all big users distressed APP team issues. In fact, the hardware team an important opportunity lies in the large amount of users to become the team's cash App tools, on the one hand to obtain user resources, on the one hand share cash dividend, binding development. Of course, for a hardware team, choose a direction that Lei Jun said one capable of blowing up pigs direction, is the best foundation to success. Some tips: 1) with them. Do not depart from its own technology accumulation, but first determine which pieces are the largest potential market, which users are able to fight for; 2) rapid, low cost, it can be understood user. Hardware R \u0026 D must be rapid to minimize unit production costs, reduce risk, the final product can explain in one sentence to your target audience, remember that users are school uniform not engineers. 3) Do not make bracelets, watches, wrist strap. 4) The team with the ability to quickly change direction. Statistically speaking, the hardware business in the first attempt is likely to fail, so trial and error and running the team is the most important thing early, the team must have the ability to change quickly based on demand transformation.
Hardware business is the most difficult form of entrepreneurship is a trap continually lost, so far we have failed to see that a start-up company out of the country a thoroughfare, so it must be highly competitive, entrepreneurial Thorny Road all the way to the dead, but this Meanwhile, since the formation of direct interaction with the user to obtain the user's body data, a successful business it is possible to change an industry, the prospect for all entrepreneurs are too tempting. (Text / Li Zhou)