Online sellers, how to start from scratch to operate? whether in online or offline, selling products is nothing less than three points, products, platforms, traffic, these three are indispensable. Since the product is selling products said, first we certainly have to have a product is not it? In fact, wrote an article on how to select products product this before me, I choose products which covers the experience, the specific can to me blog view, there is not too much to repeat. Platform With the product, then we naturally have a sales platform to sell our products, such as: store, flea market, Taobao, Jingdong store, micro letter, QQ / QQ space, self-built websites. Flow more precisely, should be called marketing, why? Because this part is designed to allow people to buy our products, rather than just simply to let others see our products, it involves the promotion, customer service, and many other copywriting factor, called the flow I do not think it appropriate. Of course, if the flow is large enough, even without any conversion action, there will be a few people who buy the product. Written only about the process, I usually write about now is how the operation of a product from scratch.
First, the analysis of the product as well as existing resources 1. Analysis Products What are the advantages? What is the unique selling point? Product corresponds to what type of audience groups? Think about these three questions. 2. Under analysis of their existing resources advantage of the situation that they have the resources, the time period can be shortened profit, for example, such as: I have a database of tens of thousands of obese people, then I sell cosplay costumes for sale weight loss products, certainly more than selling other products easy right? Second, mining customer pain points common among the audience by analyzing the product, then we can quickly find the people gathered, and then we go to those places to collect multiple customer pain points through objective analysis, to find customers and common pain points. Third, the sales platform of choice and layout at the beginning of the article said, if the first sale of a product, then try to select some low cost marketing platform. So even poor product sales, but also to avoid too much loss costs. Often look at my article should know, I usually use the self-built website selling products are sold in general is a single page, the cost is not high, a domain name, a space, cost less than hundred dollars. But that does not fit some of the zero-based friends, because to do a single-page Web site or a little technical content, to access to the code and art, I am a technical idiot, so I designed a single page is to find someone else, some direct imitation of competitors. ? So, for the first time on the Internet to sell products, how to choose a sales platform friends should do "cosplay haruhi suzumiya " I think there are several factors: 1. lower cost if it is the first sale of a product, so no need to start consuming too more costs to open a store, if the cost is too high, in case of poor product sales, from mental to physical will be a heavy blow. 2. Simple operation of this point nothing to say, on a simple operation sales platform quick, high efficiency, to do more with less. 1. common online sales platform Taobao shop need to pay one thousand yuan C deposit, some categories of products, may deposit to pay a little more. Individual companies can. 2. Lynx shop requires Qualification, bonds into 50,000, 100,000, 150,003 files, but also to pay an annual fee for technical services 30,000 yuan or 60,000 yuan, the specific can to Lynx view. 3. Jingdong shop did not understand how, it seems, need Qualification specific to Jingdong official website can understand. The self-built single page cost is not high, hundred or less. But we need a little technical, so a bit threshold. 5. The micro-channel Strictly speaking, the micro-channel and can not be considered a professional sales platform, it's just a social tool, so the use of individual micro-signal to sell the product is basically no cost, you only need to register a micro signal on it. 6.QQ space and micro-letters, like, QQ space can not be considered a professional sales platform, but because it relies on the largest group of Internet users in China instant messaging software \u0026 ldquo; Tencent QQ \u0026 rdquo ;, so its high value. And this platform is how much it costs unnecessary, or even zero cost. 7. Other sales platform such as: Dangdang, pat, Suning Appliance, beautiful, said mushroom Street and so on. These platforms audits more stringent, requires a certain cost to the qualifications and settled. If an individual operation, then my advice is to shop Taobao C, micro letters and QQ space, because these three platforms need to be the lowest cost, and relatively easy to operate.
After choosing a sales platform for product distribution will begin, upload products, product description, customer service systems, statistical code layout, etc. \u0026 hellip; \u0026 hellip; Fourth, to develop outreach programs through the above one hundred twenty-two step, knowing the customer gathering, but also we know what kind of customer pain points (demand), then it can be to develop a set of extension programs based on these data. To develop outreach programs points: 1. Consideration to promote weight loss products before, for example, gathering a lot of customers, such as: QQ group, forums, weight loss vertical sites, micro-channel group, etc., if an individual operation, then may not have much energy to all of the places to do promotion, but, even if you have the energy to do all of the local promotion, so efficiency is not high, why? Do you think, what you promote in this platform, that platform to promote what, it seems like a very efficient high, but in this era of information explosion, the promotion of your information will soon be submerged, your promotion information was flooded, how will effect? This is a misunderstanding, a lot of people think that the more multi-platform promotion, effect the better, the higher the exposure, in fact, its effect is not good, so my advice is to choose your customers are most familiar gathering place to do promotion. You just focus on doing good forum to promote forum to promote, you're good to specialize in the promotion of QQ group QQ group to promote, as long as you can find out exactly what a platform, profitability is not a problem. 2. Determine the marketing platform and preparing related tools account. To determine a good platform to promote after which, it must be prepared to look at this platform to promote the tool must be used, such as:? Are you sure forum to promote weight loss, then you are not going to prepare some forum account is not what you should be prepared promote post using? is not to prepare at bumping software? 3. promotion plan promotion is a big process, in particular free promotion do not do something today promotion, you do not need to do tomorrow, so you have to develop their own campaign, spend much time doing ergo proxy cosplay promotion? What kind of promotional methods used? you want to achieve what kind of effect? How much costs need? best to do a promotion plan daily plan must be detailed and feasible, most Good quantified. Fifth, to promote the test and solve some unexpected problems came to this step, we must really be real, according to the promotion of your plan to implement, in the implementation process will certainly encounter some problems you did not expect, such as: forum post, the post is deleted, upload videos, not be approved. So according to the problems, we have to find concrete solutions, rather than give up.
Why posts will be deleted? Why not be deleted competitors? Can you imitate competitors post? Constant testing, and slowly you will find the appropriate solution. In fact, this test also another meaning, that is, through the promotion of a period of testing, we have to look at whether to give us the effect, if effective, then we will carry out the next step, if no effect, so we have continue to look for the details may be missing, why did not effect? Is not the customer is not interested? Is our promotional information the customer does not see? find the root of the problem and solve these problems. Sixth, the conversion rate optimization step through the promotion test, this time our sales platform slowly there will be traffic, and through statistical code, we have to see how many people buy, how many people advice. If the flow is large, but consulting and trading volume is low, then we will find the specific cause, is not precise enough traffic? Is not attractive enough product description? Is not the customer is slow to respond? Is not the product page Open Slow? This step involves many aspects of the product copywriting, customer service, trust, etc., not a few words can be said clearly, not elaborate here. Seven old customer care operations by the above six steps, then you must have someone buy the product, and this time we have to do maintenance work and old customers. 1. Save Customer Information Customer contact information, customers buy what products customers know our products by what means, the information must be good statistics. 2. When customers purchase products regularly visit some time later, then we will regularly visit it, how product quality? How our customer service? Have any suggestions for us? Through regular visits to understand the customer's needs and can give customers bring a good impression, enhance trust, for the latter part of the second purchase is very favorable, maintaining old customers than to develop a new customer is much easier. 3. The referral system to build a client behind 250 potential customers, which is the world's greatest salesman \u0026 mdash; \u0026 mdash;. Joe Girard said a word.
This is the famous 250 law, meaning probably in the back of each customer, all standing about 250 people, which is relatively close relationship with his people: colleagues, neighbors, relatives and friends. If you offend a customer, then you probably will lose 250 potential customers to buy your product. So, to do maintenance work and old customers, increase goodwill of your customers, perhaps in the future, his friends, colleagues and loved ones when needed product, then he will introduce your product to them. Of course, we can through some means to imply a referral customers, such as: discounts, as long as his friend to buy our products through his presentation will be able to enjoy a discount. The referral system is not to develop a real system, but to the design process an old customer referrals, maybe just a word, you will be able to get more customers. Eight amplification After the above seven steps, I believe you made some money, you should consider this when magnified, such as: formation of the team, increase product promotion efforts, develop new products based on customer pain points, and so, if you have not money that you do not fit sellers, and quickly switch to it. Written in the last only through continuous real test, and then continue to optimize the test results, we will be better and better, rather than imagining yourself there. Many people have not done in the case, the problems began to want, it is not right, maybe you want to problems will not arise in the implementation process, or there, it is easy to solve. Practice makes perfect. Author: Guhe, micro letter: 178,889,913