Tiffany brand of the road: How to capture the hearts of women worldwide? 2014 年 2 月 14 日 both Western 'Valentine's Day' is the 'Lantern Festival', today saw Tiffany release of several fine ad copy in microblogging, everyone suddenly wants to explore the road of brand at Tiffany's. In the article 'Why the cross-border electricity suppliers must compete on price,' I show you a cross-border electricity supplier price war is tragic, and pointed out the inevitable trend of the brand in the text. Now we look at one of the truly international brand represents Tiffany's growth process. 300) this.width = 300 '\u003e Tiffany's brand on the road Sept. 18, 1837, located at 259 Broadway in New York's first Tiffany store grand opening. The first day turnover of $ 4.98. Who knows after nearly two centuries of development, Tiffany has become a minority in the United States a world-class luxury brands? It is worth mentioning that most Cosplay Costumes of the traditional luxury brands in Europe. In 1886, Charles • Lewis •
Tiffany introduced the famous Tiffany® Setting diamond engagement ring , which ring is still a symbol of immortality and the true love vows quickly captured the hearts of women worldwide after this famous gold diamond ring six claw quit, as many diamond style imitated feelings of everyone: In 1926, the United States We decided to use Tiffany \u0026 Co. of platinum purity (95%) as the country's official standards prevailing Subsequently, this standard is rapidly becoming the world's silver standard, we see the market is the 925 silver Tiffany home enacted in 1960, Audrey • Hepburn in the film 'Tiffany's Breakfast' in vividly illustrate the Tiffany's New York style. The film was hailed as the century critics' 60s America's Best comedy ', which has fueled the Tiffany brand influence in the world . effect except Tiffany Setting, Tiffany unique blue lake (Lake Blue) T family packing boxes has become a sign: we look at the official explanation: 'Since the advent of the date, Tiffany Blue Box ® will be its exclusive charm captivated the world. As we all know, customers only buy Tiffany products to get this first dgray man wigs sight of the gift, it is entered into by the person that ordinances when Charles Lewis Tiffany.
As the 'New York Sun' set out in 1906: 'Tiffany have the same product, regardless of how much money to spend can not buy, because it does not sell feed. This is Tiffany gift box. 'Whether it is casual glance at the busy streets, or care in the palm stare quietly savor, Tiffany blue box will make your eyebrows, it symbolizes the grace and elegance of Tiffany, unique, flawless craft traditions. 'The original Tiffany box is manufactured in China, of course, you also can find a lot of claims that can be produced Alibaba Tiffany original packaging suppliers, do not be fooled, it is not true. Tiffany IPR protection more The more well-known brands are faced with the situation of plagiarism, or elsewhere on ebay, you can find sells for less than $ 30, Tiffany jewelry, these mostly imitation products. Since 2011, the Chinese government has increased the combating illegal sales of intellectual property rights, when cross-border retail, this is a gray area, many small sellers to promote through self website selling fake Tiffany products to overseas buyers, which seriously undermines the credibility of Tiffany and infringe intellectual property Property .Tiffany through investigation, the evidence submitted to the US courts and, ultimately, to support the recovery infringing site's domain name. 2013, one of the reasons for a low-key gray cross-border electricity supplier is selling more products for infringing copycat products in the field of cross-border electricity suppliers 3C DX boss was an overseas company sued in tort, two million dollars frozen by Paypal. mention this problem selling the infringing products, but also we can not avoid the question why China is a manufacturing country, but could not find a few global brands to? This phenomenon worthy of our reflection. However, with the expansion of cross-border retail channels in the world, foreign brands have begun to emerge. In recent years the rise of cross-border foreign brands, while the rise in cross-border retail and overall experience in 2013 After the infringement, has been found in the cross-border brand, these successful brands founder of diverse backgrounds, have the technical background of the returnees founded by Anker, had done the foundry model relies on foreign trade B2C channel background successful transition
Tenvis, had done good Marketing background Romwe for SMEs, the brand must be done to bring the benefits of the brand, there is one instance: a small business to apply for an independent brand and create a site in North America to do product promotion year down This site not only has hundreds of thousands of dollars of turnover, more gratifying is very high margin products, up to 75%. And before magical girl lyrical nanoha cosplay this OEM customers to do business with the help of foreign manufacture, gross margin pitifully low, Only about 8% in the brand is not a short period of time to build up to form word of mouth will not happen overnight, but fortunately with the rise of social media, corporate brand marketing channels in more spacious, more affordable cost. companies the better the quality, we can not loose this string brand. China is not only the world's factory, but also a manufacturing country, with the accumulation of time is bound to the future and a number of multinational brands .Perome although short term might not appear that the international brands, But as time goes on, the world's brand ranks sooner or later there will be a place for Chinese brands Note: This data on Tiffany's are drawn from the official website text / perome.