Why LinkedIn want to be a media company? Everything is for dataAbstract: LinkedIn Why care if you get news from it there or elsewhere? This company is very clear, the more news on LinkedIn, the more likely you are to have access to it. Then, you will 2015 Latest Nike Shoes promote its commercial wheel turns it up. The author Eliza Kern, as contained in paidcontent.org. In the past few weeks, I find myself clicking the headlines of some business information, a routine I would be jumping to a traditional media sites, but I found myself into a pretty strange place, I did not expect to be brought into the page on LinkedIn. In the past few years, we've written a lot about the LinkedIn content: how it is to be a pile of data from the project by the strong momentum studio? How does it do more than half of its revenue from its corporate recruitment product? And it is how to build mining algorithms to recommend to you that you never know what you want to work? So a sense, the past few months we will be reporting on LinkedIn bit with a strange feeling: LinkedIn is becoming a media company; LinkedIn acquisition news reading application Pulse; LinkedIn Home news aggregator product LinkedIn Today's growth; and LinkedIn celebrity blog publishing platform LinkedIn Influencers ... all the signs are that it is being transformed into a serious platform for serious business news. For a non-commercial beginning with media companies, this is a very interesting direction. But with more than half of its revenue comes from the sale to companies hiring the resulting product, a new business growing media attention it attracted, and this business will be converted into recruitment data can be used. 'We want to be such a platform: in the morning the day before life you come here to get their news and views, or you will be during a break in the meeting to visit it \u0026 quot;, Ryan Roslansky content Product Director of LinkedIn says Jordan Son of Mars while LinkedIn is also efforts in this direction. LinkedIn Today, this product provides real-time streaming news early in 2011, when already available, but Influencers LinkedIn's since last October will go to the Bill • Gates and Richard Branson and other tycoons to write them professional articles own field., said a spokesman for the company, which last year published a blog help LinkedIn Today won eight times higher than in the past visits, and the average number of comments each blog more than Cheapest Nike Air Force 1 Mens White Blue Shoes 100, some popular article also accumulated more than 100,000 page views a question worth thinking about:?. Why LinkedIn exactly want to be a media company, as we repeatedly wrote that online advertising business is not prosperous despite a wide variety of The company is testing such as target advertising or sponsorship advertising or something to support the content, but for digital publishers, its prospects remained bleak, according to AdAge reported two days ago, with the media coverage of LinkedIn growth, it began advertising (sponsored updates) in the user Air Jordan 2 information stream. However, according to first-quarter financial results, LinkedIn revenue from advertising accounts for only 23% of their total income in 77% of other revenue, the sale of value-added product revenue accounted for 20%, and the company Talent Solutions-- hiring other companies to purchase products accounted for Newest Nike Air Force 1 Womens Green Yellow Shoes half of revenue even more than 57% of total revenue. Therefore, even in the news stream LinkedIn successful introduction sponsor content, but But the fact is clearer, Talent Solution is the company's biggest source of income. It is in the last quarter of 2012, LinkedIn has brought 100 million $ 84.3 million in revenue, revenue in the first quarter compared to the increase of the whole 80%, while the key role Talent Solutions is to generate data for the Web site. As I wrote above, the company mining information from the user to upload the electronic resume, and by recommending or tool to provide this information to want to hire People of the company. These tools include allowing companies to post job recruiter or HR advertising, search for relevant candidates to respond to the other track, and track candidates they want to hire site activities, but only 200 million 25 million LinkedIn stage Registered users, it needs to continue to produce information more customers for recruitment. In contrast to Facebook 11 210 million monthly active users or Twitter's 200 million monthly active users, LinkedIn's user base is too small. Then the company realized that people want from work or on mobile phones to read the news Latest Nike Air Force 1 Mens White Black Shoes in the field of professional business content that Nike Air Max 89 can help them expand the user base. 'Content often need to use. It will look professional content to always know their area what is happening' Roslansky told me, 'because we provide people with valuable themes return LinkedIn, and the number of them to return to the more frequent, the more they may be one of our value-added service charge, is also more likely to update their personal information \u0026 quot; unless noted, articles are original or compiled site, please indicate: articles from 36 Krypton